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All Journal Jurnal Teknik Komputer AMIK BSI Jurnal Abdidas Jurnal Teknologi Informatika dan Komputer Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) JURNAL ABDIMAS PLJ

Hesti Rian

Manajemen Informatika, Politeknik LP3I Jakarta

Author-ID : 2550434

Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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PEMBUATAN VIDEO YOUTUBE DAN TIKTOK SEBAGAI SARANA DIGITAL MARKETING PADA PESANTREN YAA BUNAYYA PURWAKARTA Hesti Rian; Evalina Evalina; Bakri Bakri; Ermanuri Ermanuri; Handa Gustiawan
JURNAL ABDIMAS PLJ Vol 2, No 2 (2022): JURNAL ABDIMAS PLJ, Desember 2022
Publisher : POLITEKNIK LP3I JAKARTA

Yaa Bunaya Islamic Boarding School located in Purwakarta is a growing Islamic boarding school. The administrators of the Yaa Bunaya Islamic Boarding School want to expand the marketing of the Islamic boarding school which so far has only been done by word of mouth. Currently, Islamic boarding school administrators want to use social media, especially Youtube and Tiktok, as a digital marketing tool that can be used to expand the marketing of Islamic boarding schools with the aim of getting more new students quickly. It is hoped that the training and assistance provided by the team of community service lecturers in making videos for Youtube and TikTok can help increase the income of the number of new students at the Yaa Bunaya Islamic Boarding School in Purwakarta.Keyword: youtube, tiktok, digital marketing

PENGEMBANGAN KEGIATAN KEWIRAUSAHAAN PADA MATA PELAJARAN PRAKARYA DAN EKONOMI KREATIF BAGI TUTOR DI PKBM 11 MANGGARAI Hesti Rian; Ria Estiana; Eko Hadi Prayitno; Darmawan Darmawan; Nurul Giswi Karomah
JURNAL ABDIMAS PLJ Vol 1, No 2 (2021): JURNAL ABDIMAS PLJ
Publisher : POLITEKNIK LP3I JAKARTA

The 2013 curriculum brings changes to the world of education, especially in entrepreneurship education and crafts and creative economy subjects. The concept of the Creative Economy is a concept in the new economic era whose main supports are information and creativity, where ideas and stock of knowledge from Human Resources (HR) are the main factors in economic activity. Creative ideas that come from entrepreneurs require a touch of innovation to sell in the market. The innovation needed by entrepreneurs is the ability to add value to products and maintain product quality by paying attention to market orientation. The increase in the use value of a product will also increase the selling power of the product in the market, because there is an increase in the economic value of the product for consumers. During the covid-19 pandemic, tutors felt obstacles in implementing craft subjects and the creative economy, especially in helping students market business products. Prior to the COVID-19 pandemic, the products were marketed through market day activities which were held after the craft and creative economy subjects took 4 meetings.The solution provided by the Jakarta LP3I Polytechnic to PKBM 11 Manggarai, South Jakarta is to provide Entrepreneurship Activity Development Training in Craft and Creative Economy Subjects with the theme "Implementation of Digital Marketing as a Marketing Strategy in the Covid-19 Pandemic Period" for PKBM 11 Manggarai tutors, with the hope tutors can master digital marketing skills and then teach these skills to students as a tool for promoting products produced while participating in crafts and creative economy subjects.Keyword: Craft and Creative Economy, digital marketing, PKBM

PENINGKATAN PEMASARAN MELALUI DIGITAL MARKETING PADA UKM DI MASA PANDEMI COVID-19 Eko Hadi Prayitno; Hesti Rian; Ria Estiana; Darmawan Darmawan; Nurul Giswi Karomah
JURNAL ABDIMAS PLJ Vol 1, No 1 (2021): JURNAL ABDIMAS PLJ
Publisher : POLITEKNIK LP3I JAKARTA

Strategi pemasaran digital saat ini telah banyak digunakan hampir di semua perusahaan, alasannnya adalah agar lebih cepat, mudah dan luas dalam menjangkau konsumen. Digital marketing adalah upaya pemasaran produk dengan menggunakan media digital dan jaringan internel seperti website, blog, media social (Instagram, Whatsapp, facebokk, dll). Perubahan perilaku pemasaran dari konvensional ke digital tidak diimbangi oleh keberadaan UKM yang menggunakan digital marketing, padahal UKM dipercaya mampu memacu perekonomian Indonesia. Pemanfaatan konsep pemasaran berbasis teknologi digital menjadi harapan bagi UKM untuk dapat lebih berkembang di masa pandemi seperti saat ini, khususnya untuk publisitas produk dan membangun hubungan jangka panjang dengan konsumen. Metode yang digunakan dalam kegiatan pengabdian kepada masyarakat ini adalah metode online, metode caramah/pemberian materi dan metode diskusi. Hasil dari kegiatan ini adalah memberikan beberapa solusi agar mampu mempertahankan keberlangsungan usaha yaitu memanfaatkan kebijakan new normal, meningkatkan pengetahuan digital marketing dan meningkatkan pengetahuan mengenai pemanfaatan media social Whatsapp business sebagai media promosi penjualan. Kesimpulan dari kegiatan ini sangat bermanfaat bagi para pelaku UKM dalam memberikan saran-saran terutama mengenai strategi pemasaran digital marketing di masa pandemic Covid-19.Kata kunci : UKM, digital marketing, COVID-19

Co-Authors Angga Setianto Anwar Fuadytama Bakri Darmawan Darmawan Darmawan Della Puspita Sari Ermanuri Ermanuri Evalina Darlin Handa Gustiawan Handa Gustiawan Handa Gustiawan Handa Gustiawan Kanif Yudhistira Muhammad Septian Nugraha Nurul Giswi Karomah Ria Estiana Septiyono Mugi Harjanto Suharmanto Suharmanto Utami, Rahayu Tri

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