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All Journal JURNAL ABDIMAS PLJ
Handa Gustiawan
Universitas MH Thamrin
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PEMBUATAN VIDEO YOUTUBE DAN TIKTOK SEBAGAI SARANA DIGITAL MARKETING PADA PESANTREN YAA BUNAYYA PURWAKARTA Hesti Rian; Evalina Evalina; Bakri Bakri; Ermanuri Ermanuri; Handa Gustiawan
JURNAL ABDIMAS PLJ Vol 2, No 2 (2022): JURNAL ABDIMAS PLJ, Desember 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (463.207 KB) | DOI: 10.34127/japlj.v2i2.688

Abstract

Yaa Bunaya Islamic Boarding School located in Purwakarta is a growing Islamic boarding school. The administrators of the Yaa Bunaya Islamic Boarding School want to expand the marketing of the Islamic boarding school which so far has only been done by word of mouth. Currently, Islamic boarding school administrators want to use social media, especially Youtube and Tiktok, as a digital marketing tool that can be used to expand the marketing of Islamic boarding schools with the aim of getting more new students quickly. It is hoped that the training and assistance provided by the team of community service lecturers in making videos for Youtube and TikTok can help increase the income of the number of new students at the Yaa Bunaya Islamic Boarding School in Purwakarta.Keyword: youtube, tiktok, digital marketing 
Co-Authors Bakri Ermanuri Ermanuri Evalina Darlin Hesti Rian