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All Journal JURNAL ABDIMAS PLJ
Handa Gustiawan
Universitas MH Thamrin
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PEMBUATAN VIDEO YOUTUBE DAN TIKTOK SEBAGAI SARANA DIGITAL MARKETING PADA PESANTREN YAA BUNAYYA PURWAKARTA Hesti Rian; Evalina Evalina; Bakri Bakri; Ermanuri Ermanuri; Handa Gustiawan
JURNAL ABDIMAS PLJ Vol 2, No 2 (2022): JURNAL ABDIMAS PLJ, Desember 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (463.207 KB) | DOI: 10.34127/japlj.v2i2.688

Abstract

Yaa Bunaya Islamic Boarding School located in Purwakarta is a growing Islamic boarding school. The administrators of the Yaa Bunaya Islamic Boarding School want to expand the marketing of the Islamic boarding school which so far has only been done by word of mouth. Currently, Islamic boarding school administrators want to use social media, especially Youtube and Tiktok, as a digital marketing tool that can be used to expand the marketing of Islamic boarding schools with the aim of getting more new students quickly. It is hoped that the training and assistance provided by the team of community service lecturers in making videos for Youtube and TikTok can help increase the income of the number of new students at the Yaa Bunaya Islamic Boarding School in Purwakarta.Keyword: youtube, tiktok, digital marketing 
PELATIHAN PENGEMBANGAN INTERPRETASI WARISAN BUDAYA, VIRTUAL REALITY, DAN BAHASA INGGRIS PARIWISATA WARISAN DUNIA DARAJAT PAS BERBASIS WEB DENGAN AI-CHATBOTS UNTUK PARIWISATA Agie Nugraha Pratama; Mersiana Setiarini; Nurul Rochmah Pramadika; Handa Gustiawan; Hesti Rian
JURNAL ABDIMAS PLJ Vol. 5 No. 2 (2025): JURNAL ABDIMAS PLJ, DESEMBER 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v5i2.1979

Abstract

The Training on the Development of Cultural Heritage Interpretation, Virtual Reality, and English in World Heritage Tourism Darajat Pass Web-based with AI-Chatbots for Tourism is a strategic effort to increase the capacity of local human resources and the competitiveness of the tourism sector in Karyamekar Village, Pasirwangi District, Garut Regency, West Java. Darajat Pass, located in Garut Regency, West Java, is a tourist destination with great natural and cultural potential, but still faces some fundamental challenges in its development. This training activity aims to equip MSME actors and farmer groups through an integrated training program that focuses on increasing the capacity of human resources through three main aspects: cultural heritage interpretation, tourism English proficiency, and the use of web-based technology, Virtual Reality (VR), and AI-chatbots. The training methods used include blended learning and participatory and question and answer and discussion. This training not only increases the confidence of participants, but also strengthens the readiness of Darajat Pass as a more competitive and friendly tourist destination for foreign tourists. It is hoped that this program will not only answer the three main needs of modern tourism—namely cultural interpretation, language mastery, and digitalization—but also have the potential to strengthen the competitiveness of the Darajat Pass as a technology-based cultural heritage tourism destination.
Co-Authors Agie Nugraha Pratama Bakri Ermanuri Ermanuri Evalina Darlin Hesti Rian Mersiana Setiarini Nurul Rochmah Pramadika