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All Journal Buletin Al-Turas Jurnal Arbitrer Jurnal Loyalitas Sosial: Journal of Community Service in Humanities and Social Sciences Prosiding Seminar Nasional Sasindo Piktorial : Journal of Humanities EPIGRAM (e-journal) Pekodimas : Jurnal Pengabdian Kepada Masyarakat Alinea: Jurnal Bahasa, Sastra, dan Pengajaran
Dede Fatinova
Pamulang University
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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KAJIAN METAFORA PADA JULUKAN NEGATIF TERHADAP JOKO WIDODO DI MEDIA SOSIAL Dede Fatinova; Eris Risnawati
Epigram Vol 22 No 2 (2025): Vol. 22 No. 2 Tahun 2025
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/epi.v22i2.7954

Abstract

Towards the end of his presidency in 2024, Joko Widodo came under intense scrutiny from the Indonesian public. Allegations of a political dynasty sparked widespread disappointment. This dissatisfaction was expressed through various metaphorically meaningful negative nicknames on the social media platform Instagram. The aim of this study is to analyze the metaphorical meanings embedded in the negative nicknames directed at Joko Widodo. The data consists of 25 negative nicknames found on Instagram, analyzed using the Conceptual Metaphor Theory proposed by Lakoff & Johnson (2003). The method employed is qualitative descriptive with a focus on content analysis. The results of the study shows that the metaphors used by Instagram users carry strong implications for Jokowi's political image. These nicknames associate him with authoritarianism, deception, nepotism, or the suppression of democracy. The use of such metaphors has the potential to damage Joko Widodo’s public image, especially when linked to public dissatisfaction with his administration’s policies.
Co-Authors Eris Risnawati Eris Risnawati Fifiony Mirza Ain’ni Imad Fahri Fadillah M Wildan Nadya Mustika Kansa Soecherman Natalia Endah Nofianti Arina Fatimah Ratna Juwitasari Emha Ratna Juwitasari Emha Ratna Juwitasari Emha Reza Dhuha Ramadhan Siti Maemunah Yasir Mubarok Zamzam Nurhuda