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All Journal Komunikasi : Jurnal Komunikasi Nyimak: Journal of Communication
Rismiatun Rismiatun
Universitas Budi Luhur
Humanities Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Efektivitas Strategi Komunikasi Pemasaran Universitas Budi Luhur Dalam Penerimaan Mahasiswa Baru 2019 Rismiatun Rismiatun
Jurnal Komunikasi Vol 11, No 1 (2020): Maret 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v11i1.7028

Abstract

AbstractAlong with the times and increasing education, especially tertiary education. All private universities offer the same thing to prospective students. Every private university competes to be able to gain trust and convince prospective students to register at the relevant university. Every college has a marketing department that has a communication strategy to be able to achieve its goals, so not only the marketing function must be carried out, but also the Public Relations (PR) function. Or we are familiar with Humas (Public Relations). This means that there is an element of marketing communication carried out by the PR function within it. Marketing communication is an important aspect in marketing missions and determines marketing success. This study aims to describe the effectiveness of the implementation of the marketing communication strategy of Budi Luhur University in the admission of new students. This research uses the postpositivism paradigm. This paradigm is to get in-depth data, a data that contains meaning. The method used in this research is descriptive qualitative, with a qualitative approach. Researchers describe and implement existing data in the field. Marketing communication strategies used in the form of school visits, events, sponsorships, blazz sms, e-marketing. From the planning, implementation of program monitoring and evaluation, found obstacles in its implementation but these obstacles can be overcome with a monitoring program, but judging by the comparison of students, the results achieved this year show this strategy is effective. Keywords: Effectiveness, Strategy, Marketing Communication
Pengelolaan Kesan Verbal dan Nonverbal Customer Service Rismiatun Rismiatun; Umaimah Wahid; Ilham Ramdana
Nyimak: Journal of Communication Vol 4, No 1 (2020): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (41.998 KB) | DOI: 10.31000/nyimak.v4i1.2214

Abstract

Pengelolaan kesan menjadi hal yang krusial bagi customer service. Sebagai ujung tombak perusahaan, customer service senantiasa ada di garda terdepan dalam berinteraksi dengan pelanggan dan dituntut mampu memberi pelayanan terbaik pada pelanggan. Penelitian ini hendak mengetahui bagaimana pengelolaan kesan verbal dan nonverbal customer service Universitas Budi Luhur. Melibatkan empat informan, penelitian menggunakan paradigma konstruktivisme dengan pendekatan deskriptif-kualitatif. Data penelitian diperoleh melalui wawancara, studi dokumentasi, dan observasi. Hasil penelitian menunjukkan pengelolaan kesan di panggung depan bertujuan untuk memperoleh kesan positif sewaktu berinteraksi dengan pelanggan. Pengelolaan kesan ini dilakukan melalui penggunaan pesan verbal dan nonverbal, di mana keduanya dapat saling memperkuat satu sama lain.Kata Kunci: Dramaturgi, pesan verbal, pesan nonverbal, customer service ABSTRACTImpression management is crucial for customer service. As the spearhead of company, customer service is always at the forefront in interacting with customers and is demanded to be able to provide the best service to customers. This study wanted to find out how to manage verbal and nonverbal customer service at Budi Luhur University. Involving four informants, the research uses a constructivism paradigm with a descriptive-qualitative approach. Research data obtained through interviews, documentation, and observations. The results showed that the management of impressions on the front stage aims to obtain positive impressions when interacting with customers. This impression management is done through the use of verbal and nonverbal messages, where both can reinforce one another. Keywords: Dramaturgy, verbal messages, nonverbal messages, customer service
Co-Authors Ilham Ramdana Umaimah Wahid