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All Journal Journal of Management and Bussines (JOMB) Jurnal Ilmiah Ekonomika
Tri Rusilawati Kasisariah
Sekolah Tinggi Ilmu Ekonomi Serelo Lahat
Economics, Econometrics & Finance

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Journal : Jurnal Ilmiah Ekonomika

 1 
PENGARUH INOVASI PRODUK DAN PERSEPSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN KARTU TELKOMSEL PADA GRAI TELKOMSEL LAHAT Tri Rusilawati Kasisariah; Armalinda Armalinda
Ekonomika Vol 14 No 2 (2021): Jurnal Ilmiah Ekonomika
Publisher : Fakultas Ekonomi dan Bisnis Universitas Baturaja

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Abstract

The data collection method used in this research is a literature study, namely the method used to obtain theoretical data related to the problems discussed. Then field studies are interviews, observations, related to the problem under study to obtain clear data. The analytical method used in this study is a qualitative comparison between existing theories and quantitative analysis, namely data analysis using multiple linear regression analysis, t test, F test, and coefficient of determination. Based on the results of research that has been carried out on consumers who make purchasing decisions at Grai Telkomsel Lahat, it shows the effect partially and simultaneously. The value of the coefficient of determination (r^2) is 0.723. This means that the influence of consumer purchasing decisions on Grai Telkomsel Lahat variables can be explained by product innovation variables and consumer perception variables with a contribution of 72.3%, while the remaining 27.7% can be explained by other variables.
PENGARUH CITRA MEREK DAN HARGA TERHADAP MINAT BELI PRODUK JILBAB SEGI EMPAT ELZATTA (SURVEI PADA KONSUMEN GRAI ELZATTA LAHAT) Tri Rusilawati Kasisariah; Kasinem Kasinem; Markus Markus
Ekonomika Vol 15 No 2 (2022): Jurnal Ilmiah Ekonomika
Publisher : Fakultas Ekonomi dan Bisnis Universitas Baturaja

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Abstract

The title of this research is "The Influence of Brand Image and Price on Purchase Intention of Elzatta's Quadrangle Hijab Products (Survey on Grai Elzatta Lahat Consumers)". The purpose of this study was to determine and analyze the effect of facilities on customer satisfaction. To find out, analyze and prove the effect of brand image on buying interest in Elzatta's rectangular hijab products on Grai Elzatta Lahat's consumers, to find out, analyze and prove the effect of price on buying interest in facet hijab products. four Elzatta for Grai Elzatta Lahat Consumers and to find out, analyze and prove the effect of brand image and price on the purchase interest of Elzatta's rectangular hijab products on Grai Elzatta Lahat's consumers. Primary data in this study were obtained by distributing questionnaires to 86 consumers of Grai Elzatta Lahat. The data analysis technique used was the SPSS version 23.0 application, using data testing and statistical testing. From the results of data analysis on the variables studied, namely brand image and price, it shows that there is an influence on the buying interest of Elzatta's rectangular headscarves for Grai Elzatta Lahat consumers simultaneously and partially.
Co-Authors Amaludin Amaludin Armalinda Armalinda HAYANI HAYANI Kasinem Kasinem Markus Markus