Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Cakrawala : Jurnal Humaniora Bina Sarana Informatika Diakom : Jurnal Media dan Komunikasi
Bayujati Prakoso
Master of Communication Science Program, Faculty of Social and Political Science, Universitas Diponegoro
Arts Humanities Decision Sciences, Operations Research & Management Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
KOMODIFIKASI RAMADAN & COVID-19 DALAM IKLAN TELKOMSEL EDISI “TERUS JALANKAN KEBAIKAN” Bayujati Prakoso; Khairul Syafuddin
Cakrawala - Jurnal Humaniora Vol 20, No 1 (2020): Maret 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v20i1.8225

Abstract

Nowadays, advertising is not merely having urgency as a means of promotion of commodities, but it has become the commodity itself that is worth selling to get a lot of financial profit. The concentration of advertisers turns into a commodity that sells (commodification). Advertising is a strategic pillar to be utilized by producers, including for producers of telecommunications service providers, Telkomsel. This research aims to uncover the significance of the commodification of Ramadan & Covid-19 in "Terus Jalankan Kebaikan" edition of Telkomsel ads. In this research used a critical paradigm, qualitative approach, and the Semiotics method of Charles Sander Pierce. The object of this research is the "Terus Jalankan Kebaikan" edition of Telkomsel ads in one minute duration. The results showed Telkomsel's advertisement "Terus Jalankan Kebaikan" has carried out the commodification of Muslim activities during Ramadan and the condition of Covid-19. This is demonstrated by the visualization of sending gifts, maintaining the relationship with the video call quota, beneficial to learn to read Al-Qur’an, access a seven-minute lecture video as part of running Ngabuburit Ramadan with the quota of streaming, online shopping in Telkomsel to share to the people in need, and do donation activities using the donation Tukar POIN feature. Meanwhile, we saw in Telkomsel advertisement that with a stable and strong Internet network, the need to gather with family can run smoothly and can run common good activities. The human goodness and need activities for social interaction are important points that are packaged in the advertisement.
MESSAGE ACCEPTANCE OF NGAJI FILSAFAT PREACHING THROUGH INSTAGRAM Bayujati Prakoso
Mediakom Vol 3 No 1 (2020): Vol 3 No 1 (2020)
Publisher : Pusat Penelitian dan Pengembangan Aplikasi Informatika, Informasi dan Komunikasi Publik (APTIKA dan IKP) Badan Penelitian dan Pengembangan SDM Kementerian Komunikasi dan Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17933/diakom.v3i1.71

Abstract

This study aimed to understand the impact of message acceptance of Ngaji Filsafat preaching through Instagram using the Albert Bandura Social Learning Theory. In achieving the goal, this study used a qualitative approach with the case study method. Data sources of this study were from interviews on 13 informants and documentation. The study result shows that Ngaji Filsafat preaching through Instagram is effective in motivating hijra for the better, such as improving religiosity understanding, providing life values motivation, motivating to continue to improve and reflect oneself, improving knowledge insight, and triggering oneself to create change movements. These behaviors are inherent with environmental factors, knowledge (personal), and informants’ behavior. It is consistent with Albert Bandura’s triadic reciprocal.
Co-Authors Syafuddin, Khairul