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Persepsi Masyarakat tentang Citra Pemerintah Kota Medan Melalui Akun Media Sosial Instagram @humas_pemkomedan Effendi, Muhammad Wahyu; Hendra, Yan; Matondang, Armansyah
PERSPEKTIF Vol 8, No 1 (2019): Perspektif Januari
Publisher : Universitas Medan Area

This research is based on the social media account of Instagram @humas_pemkomedan which contains the image of Medan City Government. The purpose of this study to determine the public perception about the image of Medan City Government through social media accounts Instagram. Theories used in this study include the theoretical description of communication, perception, society, image, social media, Instagram. The research method used is qualitative descriptive method. Selection of informants here is the people of Medan City who follow social media accounts Instagram @humas_pemkomedan and informants in this study following the principle of saturation where if the data needed is still less will be done addition of informants to get new information until the data obtained reach saturation point that if from the source is the same, then the data collection through the interview is stopped. Data collection?? techniques? were? conducted?? by? semi-structured interviews to all informants, and the results of this study showed that where the perception of the image is described into the first two aspects through Instagram profile and the second is the content of Instagram @humas_pemkomedan consisting of 6 categories of uploads are as follows: The activities of Medan city administration, news reports on work, information and appeal, congratulations, videos, figures, then Public Perceptions About Government Image Medan City Through Social Media Account Instagram is tend to be positive.

Peran Humas Dalam Membangun Citra Pemerintahan Sumatera Utara Pada Kantor Biro Humas Gubernur Syahputra, Dolly Indra; Hendra, Yan; Hidayat, Taufik Wal
PERSPEKTIF Vol 7, No 1 (2018): Perspektif Januari
Publisher : Universitas Medan Area

Thisresearchismotivatedbytheimportance ofpublic relationsroleinbuildingthe imageofgovernment.Thepurposeofthisstudy istoexplaintheroleof publicrelationsin buildingtheimageofthegovernmentofNorthSumatra.Theoriesusedinthisstudyinclude the theoryofcommunication,public relationsandthe theory ofimage. The type ofthis research isqualitative research usingqualitativedecriptive method,Researchdatacollected byinterviewing someresource. Resourcepersonsofthisresearcharepersonnelinpublic relationsdepartmentof North ?Sumatera ?such ?as ?public ?relations? sub-chairman ?and ?four ?public ?relations? staff, researchresultshowsthatpublicrelationsrole inbuildingimageofNorthSumateraisseen frompublic relationsrole asexpertadvisor,public relationsroleasproblem solver,public relationsrole ascommunicationfacilitator.Overallitcanbeexplainedthatthe public relationsof NorthSumatragovernmenthasdoneitsrolein building theimageofNorth Sumatera government.?

Persepsi Warga Lingkungan 21 Kelurahan Tanjung Mulia Tentang Tayangan Infotainment SILET di RCTI Arifa, Dilla; Hendra, Yan; Barus, Rehia K Isabela
PERSPEKTIF Vol 6, No 2 (2017): Perspektif Juli
Publisher : Universitas Medan Area

This research is motivated by the presence of Razor Infotaiment on RCTI which is quite popular with the community as entertainment. The purpose of this study was to determine the perceptions of residents of the Environment 21 of Tanjung Mulia Village. The theories used in this study include a description of the theory of mass communication, television mass media, perception, razor infotaiment. The population of this study were residents of the Environment 21 of Tanjung Mulia Village. The sample of this study was 40 people from the Environment 21 of Tanjung Mulia, Medan. The research method used is descriptive quantitative method. The results of the study showed that residents of the Environment 21 regarding Silet infotaiment shows on RCTI were very positive, where people's perceptions of the Silet's infotaiment impressions on RCTI were quite positive when viewed in terms of broadcast material related to the screening schedule, content, time, duration. Likewise from the side of the presenter who brought the infotaiment program.

Proses Komunikasi Organisasi dalam Koordinasi Pelaksanaan Operasi Pencarian dan Pertolongan oleh Kantor Search And Rescue Medan Sitorus, Sariman Sutrisno; Hendra, Yan; Jamil, Bahrum
PERSPEKTIF Vol 6, No 2 (2017): Perspektif Juli
Publisher : Universitas Medan Area

Communication process is a process that describes the inter-human communication activities that are interactive, relational, and transactional where communicators send messages to the communicant through a certain media with a specific purpose and purpose. The operation of SAR is related to saving human life when disaster occurs. Organizational communication and coordination seen in SAR operations handling sinking case of KM. Kumala Endah where the distance of the location of the event far enough from the SAR Medan office, while the communication must continue to run during the SAR operation process takes place. This research uses qualitative approach with descriptive data analysis method. This approach was chosen because the researchers wanted to obtain how the process of organizational communication in coordinating the implementation of SAR operations conducted SAR Medan office. Data collection techniques used interviews, observation and documentation studies. The results showed that organizational communication and coordination conducted by the head of Medan SAR office and rescuer team SAR Medan office during the operation handling case sinking of KM. Kumala Endah has gone well. Constraints faced by SAR team when handling KM.Kumala Endah sinking case is a big wave problem, dirty sea water that reduces the divers's visibility when dive searching for victims and disruption of reception signal via HT (HandyTalk) but everything can be overcome well.

Persepsi Masyarakat Tentang Persahabatan dalam Film 5 cm (Studi Deskriptif Pada Siswa SMK Negeri 1 Barumun Padang Lawas) Sri Rizki Kurnia Dalimunthe; Yan Hendra; Armansyah Matondang
PERSPEKTIF Vol 9, No 1 (2020): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v9i1.2587

This study takes the theme of a film titled Public Perceptions of Friendship in the film 5 Cm. This study aims to look at the values that exist in the film 5 cm and to know the perception of friendship in the film 5 cm which includes the values of loyalty, struggle, sincerity, solidarity, mutual help, sacrifice and hard work. The method used in this research is descriptive method. The object of research is the public perception of the film 5 Cm with perception theory approach. To determine the number of respondents of this study using the sample population. The population in this study were students of SMK Negeri 1 Barumun Padang Lawas, amounting to 360 people throughout the class X, XI, XII Department of Computer Engineering and Networks (TKJ) of SMK Negeri 1 Barumun. And sampling techniques used in this research is purposive sampling by taking a sample of 40 people or 10% of the total population. Data collection techniques used is to spread out the questionnaire, literature study and documentation. Data analysis techniques in the study of data analysis techniques using descriptive method by describing and explaining the data obtained during the study. These results indicate that the film 5 Cm is a film that provides benefits to the community. The majority of students have a perception that tend to be positive about the values of friendship that exist in the film 5 Cm.

Persepsi Warga Lingkungan 21 Kelurahan Tanjung Mulia Tentang Tayangan Infotainment SILET di RCTI Dilla Arifa; Yan Hendra; Rehia K Isabela Barus
PERSPEKTIF Vol 6, No 2 (2017): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v6i2.2514

This research is motivated by the presence of Razor Infotaiment on RCTI which is quite popular with the community as entertainment. The purpose of this study was to determine the perceptions of residents of the Environment 21 of Tanjung Mulia Village. The theories used in this study include a description of the theory of mass communication, television mass media, perception, razor infotaiment. The population of this study were residents of the Environment 21 of Tanjung Mulia Village. The sample of this study was 40 people from the Environment 21 of Tanjung Mulia, Medan. The research method used is descriptive quantitative method. The results of the study showed that residents of the Environment 21 regarding Silet infotaiment shows on RCTI were very positive, where people's perceptions of the Silet's infotaiment impressions on RCTI were quite positive when viewed in terms of broadcast material related to the screening schedule, content, time, duration. Likewise from the side of the presenter who brought the infotaiment program.

Peran Humas Dalam Membangun Citra Pemerintahan Sumatera Utara Pada Kantor Biro Humas Gubernur Dolly Indra Syahputra; Yan Hendra; Taufik Wal Hidayat
PERSPEKTIF Vol 7, No 1 (2018): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v7i1.2523

Thisresearchismotivatedbytheimportance ofpublic relationsroleinbuildingthe imageofgovernment.Thepurposeofthisstudy istoexplaintheroleof publicrelationsin buildingtheimageofthegovernmentofNorthSumatra.Theoriesusedinthisstudyinclude the theoryofcommunication,public relationsandthe theory ofimage. The type ofthis research isqualitative research usingqualitativedecriptive method,Researchdatacollected byinterviewing someresource. Resourcepersonsofthisresearcharepersonnelinpublic relationsdepartmentof North Sumatera such as public relations sub-chairman and four public relations staff, researchresultshowsthatpublicrelationsrole inbuildingimageofNorthSumateraisseen frompublic relationsrole asexpertadvisor,public relationsroleasproblem solver,public relationsrole ascommunicationfacilitator.Overallitcanbeexplainedthatthe public relationsof NorthSumatragovernmenthasdoneitsrolein building theimageofNorth Sumatera government.

Proses Komunikasi Organisasi dalam Koordinasi Pelaksanaan Operasi Pencarian dan Pertolongan oleh Kantor Search And Rescue Medan Sariman Sutrisno Sitorus; Yan Hendra; Bahrum Jamil
PERSPEKTIF Vol 6, No 2 (2017): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v6i2.2527

Communication process is a process that describes the inter-human communication activities that are interactive, relational, and transactional where communicators send messages to the communicant through a certain media with a specific purpose and purpose. The operation of SAR is related to saving human life when disaster occurs. Organizational communication and coordination seen in SAR operations handling sinking case of KM. Kumala Endah where the distance of the location of the event far enough from the SAR Medan office, while the communication must continue to run during the SAR operation process takes place. This research uses qualitative approach with descriptive data analysis method. This approach was chosen because the researchers wanted to obtain how the process of organizational communication in coordinating the implementation of SAR operations conducted SAR Medan office. Data collection techniques used interviews, observation and documentation studies. The results showed that organizational communication and coordination conducted by the head of Medan SAR office and rescuer team SAR Medan office during the operation handling case sinking of KM. Kumala Endah has gone well. Constraints faced by SAR team when handling KM.Kumala Endah sinking case is a big wave problem, dirty sea water that reduces the divers's visibility when dive searching for victims and disruption of reception signal via HT (HandyTalk) but everything can be overcome well.

Persepsi Masyarakat tentang Citra Pemerintah Kota Medan Melalui Akun Media Sosial Instagram @humas_pemkomedan Muhammad Wahyu Effendi; Yan Hendra; Armansyah Matondang
PERSPEKTIF Vol 8, No 1 (2019): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v8i1.2541

This research is based on the social media account of Instagram @humas_pemkomedan which contains the image of Medan City Government. The purpose of this study to determine the public perception about the image of Medan City Government through social media accounts Instagram. Theories used in this study include the theoretical description of communication, perception, society, image, social media, Instagram. The research method used is qualitative descriptive method. Selection of informants here is the people of Medan City who follow social media accounts Instagram @humas_pemkomedan and informants in this study following the principle of saturation where if the data needed is still less will be done addition of informants to get new information until the data obtained reach saturation point that if from the source is the same, then the data collection through the interview is stopped. Data collection techniques were conducted by semi-structured interviews to all informants, and the results of this study showed that where the perception of the image is described into the first two aspects through Instagram profile and the second is the content of Instagram @humas_pemkomedan consisting of 6 categories of uploads are as follows: The activities of Medan city administration, news reports on work, information and appeal, congratulations, videos, figures, then Public Perceptions About Government Image Medan City Through Social Media Account Instagram is tend to be positive.

Persepsi Warga Lingkungan 21 Kelurahan Tanjung Mulia Tentang Tayangan Infotainment SILET di RCTI Dilla Arifa; Yan Hendra; Rehia K Isabela Barus
PERSPEKTIF Vol. 6 No. 2 (2017): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v6i2.2514

This research is motivated by the presence of Razor Infotaiment on RCTI which is quite popular with the community as entertainment. The purpose of this study was to determine the perceptions of residents of the Environment 21 of Tanjung Mulia Village. The theories used in this study include a description of the theory of mass communication, television mass media, perception, razor infotaiment. The population of this study were residents of the Environment 21 of Tanjung Mulia Village. The sample of this study was 40 people from the Environment 21 of Tanjung Mulia, Medan. The research method used is descriptive quantitative method. The results of the study showed that residents of the Environment 21 regarding Silet infotaiment shows on RCTI were very positive, where people's perceptions of the Silet's infotaiment impressions on RCTI were quite positive when viewed in terms of broadcast material related to the screening schedule, content, time, duration. Likewise from the side of the presenter who brought the infotaiment program.

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