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All Journal JURNAL SIMBOLIKA: Research and Learning in Communication Study Journal Analytica Islamica Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial PERSPEKTIF Randwick International of Social Science Journal Jurnal Ilmu Komunikasi Network Media JPUA: Jurnal Perpustakaan Universitas Airlangga: Media Informasi dan Komunikasi Kepustakawanan Jurnal Ilmu Komunikasi Journal of Social Interactions and Humanities (JSIH) Ekonom : Jurnal Ekonomi dan Bisnis Algebra
kurniawati, dewi
Universitas Sumatera Utara
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Analysis of Communication Effectiveness in the Digital Era as a Communication Media for iGeneration (Gen Z) during the Recovery Period of the COVID-19 Pandemic: Descriptive Study of MIKOM USU 2022 Juli Purnawati; Dewi Kurniawati
JPUA: Jurnal Perpustakaan Universitas Airlangga: Media Informasi dan Komunikasi Kepustakawanan Vol. 13 No. 1 (2023): JANUARI - JUNI 2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jpua.v13i1.2023.61-68

Abstract

ABSTRACT All sectors are feeling the impact of the Corona virus outbreak, such as education, the economy, tourism, and others. This has also shifted the direct interpersonal communication system to the digital (online) media communication system. With the COVID-19 virus, all universities in North Sumatra, both public and private, received an appeal from the government to implement PSBB (Large-Scale Social Restrictions) and carry out social distancing, where all employees, lecturers, and students of the University of North Sumatra are required to carry out their activities and daily operations at WFH (Work From Home) homes. However, during this recovery period, campus activities began to be carried out offline and also online, so the purpose of this study was to identify and analyze the effectiveness, constraints, and digital communication solutions during the pandemic (COVID-19) and recovery during the COVID-19 pandemic. , in the Master of Communication Science, University of North Sumatra. This research was conducted using a qualitative approach and a descriptive method. The research results show the effectiveness of digital communication during the COVID-19 pandemic and COVID-19 recovery.  Keywords: efektivitas, komunikasi digital, Pandemi COVID-19 dan Pemulihan COVID-19 Analisis Efektivitas Komunikasi di Era Digital Sebagai Media Komunikasi Pada iGeneration (Gen Z) di Masa Pemulihan Pandemi COVID-19 (Studi Deskriptif MIKOM USU 2022) ABSTRAK Semua sektor merasakan dampak dari wabah virus Corona, seperti pendidikan, ekonomi, pariwisata, dan lain-lain. Hal ini juga telah menggeser sistem komunikasi interpersonal langsung ke sistem komunikasi media digital (online)(Ardiyanti, 2020). Dengan adanya virus COVID-19, seluruh perguruan tinggi di SUMUT baik negeri maupun swasta mendapat himbauan dari pemerintah untuk menerapkan PSBB (Pembatasan Sosial Berskala Besar) dan melakukan social distancing, dimana seluruh karyawan, dosen, dan mahasiswa Universitas Sumatera Utara diwajibkan untuk melaksanakan kegiatan pekerjaan dan operasional sehari-hari mereka di rumah WFH (Work From Home). Namun pada masa recovery ini, kegiatan kampus mulai dilakukan secara offline dan juga online, sehingga tujuan dari penelitian ini adalah untuk mengidentifikasi dan menganalisis efektifitas, kendala, dan solusi komunikasi digital pada masa pandemi COVID-19 dan pemulihan pada masa pandemi COVID-19, di Magister Ilmu Komunikasi, Universitas Sumatera Utara. Penelitian ini dilakukan dengan menggunakan pendekatan kualitatif dan metode deskriptif. Hasil penelitian menunjukkan efektivitas komunikasi digital selama pandemi COVID-19 dan pemulihan COVID-19. Kata Kunci : efektivitas, komunikasi digital, Pandemi COVID-19 dan Pemulihan COVID-19  
Communication Relations Strategy North Sumatra Regional Police in Building Police Image in North Sumatra, Indonesia Rudangta Ginting; Iskandar Zulkarnain; Dewi Kurniawati
Journal of Social Interactions and Humanities Vol. 2 No. 2 (2023): July 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jsih.v2i2.5217

Abstract

This aims at analyzing the communication strategy of North Sumatera Provincial Police Public Relation to build the image of police in North Sumatera. This qualitative research employs a phenomenological approach. The findings of the research indicate that the communication strategy of the Public Relation Division of North Sumatera Provincial Police focuses on the use of media, such as online media, social media, or printed media. The willingness of the North Sumatera Provincial Police Force to provide training and coaching for personnel, technological support, and collaboration with other institutions and society have been identified as effective factors in the Provincial Police Force's communication strategy to build the image of police. The public, on the other hand, believes that the communication strategy implemented by the Public Relations of North Sumatera Provincial Police to improve police image is ineffective.
ANALISIS PENGARUH EFEKTIVITAS IKLAN GOJEK J3K (Jaga Kesehatan, Kebersihan dan Keamanan) TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN GOJEK SELAMA PANDEMI Fairuz Raniah Adiba Putri; Dewi Kurniawati
Ekonom : Jurnal Ekonomi dan Bisnis Vol 3 No 1 (2023): Ekonom: Jurnal Ekonomi dan Bisnis
Publisher : Yana Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/ekonom.v3i1.769

Abstract

Tujuan penelitian adalah untuk mengetahui apakah iklan Gojek J3K (Jaga Kesehatan, Kebersihan dan Keamanan) dapat mempengaruhi konsumen memutuskan menggunakan Gojek selama masa pandemi, untuk mengetahui efektivitas iklan Gojek J3K (Jaga Kesehatan, Kebersihan dan Keamanan) dalam mempengaruhi konsumen untuk menggunakan Gojek selama pandemi dan untuk mengetahui tanggapan konsumen mengenai iklan Gojek J3K (Jaga Kesehatan, Kebersihan dan Keamanan). Penelitian ini merupakan penelitian kuantitatif dengan menggunakan metode penelitian korelasional. Populasi pada penelitian ini adalah mahasiswa Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara angkatan 2017-2020 yang berjumlah 494 orang, dengan penentuan sampel menggunakan rumus Taro Yamane dengan presisi 10% dan tingkat kepercayaan 90% sehingga diperoleh sampel sebanyak 83 responden. Teknik penarikan sampel dalam penelitian ini adalah teknik non probability sampling, purposive sampling dan accidental sampling. Teknik pengumpulan data yang dilakukan menggunakan kuesioner (Field Research) dan studi kepustakaan (Library Research). Teknik analisis data menggunakan analisis tabel tunggal, analisis tabel silang, dan uji hipotesis melalui aplikasi SPSS 26. Hasil uji hipotesis menunjukkan Ho ditolak dan Ha diterima, yang berarti terdapat hubungan antara pengaruh efektivitas iklan Gojek J3K terhadap keputusan konsumen menggunakan Gojek selama pandemi dengan tingkat pengaruh sebesar 29%. ABSTRACT The purpose of this research is to find out whether Gojek J3K (Keep Health, Clean and Safety) advertisements can influence consumers to decide to use Gojek during a pandemic, to find out the effectiveness of Gojek J3K (Keep Health, Clean and Safety) ads in influencing consumers to use Gojek during a pandemic and to find out consumer responses regarding Gojek J3K advertisements (Keep Health, Cleanliness and Safety). This research is a quantitative research using correlational research methods. The population in this study were 494 students of Communication Studies, Faculty of Social and Political Sciences, University of North Sumatra, with a sample determination using the Taro Yamane formula with 10% precision and 90% confidence level so that a sample of 83 respondents was obtained. The sampling technique in this study was non-probability sampling, purposive sampling and accidental sampling. Data collection techniques were carried out using questionnaires (Field Research) and library research (Library Research). The data analysis technique uses single table analysis, cross table analysis, and hypothesis testing through the SPSS 26 application. The results of the hypothesis test show that Ho is rejected and Ha is accepted, which means that there is a relationship between the influence of the effectiveness of Gojek J3K advertising on consumer decisions to use Gojek during a pandemic with the level of influence by 29%.
PENGARUH IKLAN LAZADA TERHADAP MINAT BELI BARANG SECARA ONLINE DI KALANGAN MAHASISWA Afwan Syahril; Dewi Kurniawati; Maulana Adinata
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol 3 No 1 (2023): ALGEBRA : JURNAL PENDIDIKAN, SOSIAL DAN SAINS
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/algebra.v3i1.744

Abstract

ABSTRAK Penelitiaan ini bertujuan Untuk mengetahui Bagaimana tayangan iklan Lazada di media sosial, serta bagaimana minat mahasiswa setelah melihat iklan Lazada dan apa pengaruh iklan Lazada terhadap minat mahasiswa untuk melakukan pembelian secara online. Penelitian ini menggunakan metode Kuantitatif. Populasi yang gunakan adalah mahasiswa Jurusan Ilmu Komunikasi Stambuk 2019 sebanyak 332 orang di Universitas Islam Negeri Sumatera Utara (UINSU) Medan dan menggunakan Sistem Simple Random Sampling dalam pengambilan sample dengan pengambilan sample menggunakan rumus Slovin dengan tingkat error 10% maka ditetapkan sample yang diteliti sebanyak 77 orang. Teori yanng digunakan Hasil penelitian ini bahwa iklan Lazada memiliki pengaruh terhadap minat beli mahasiswa dengan rata-rata persentase mencapai 75% karena tayangan iklan Lazada di media sosial yang sangat menarik serta pesan yang disampaikan oleh lazada bersifat komunikatif dan mudah di mengerti, lazada juga menjual barang yang sesuai dengan gaya hidup mahasiswa hingga sekitar 57% mahasiswa mengatakan lazada adalah toko belanja online yang mereka minati sehingga menimbulkan daya beli dikalangan mereka dengan persentase 60%. Kata Kunci : Iklan Lazada; Media Sosial; Minat Beli.   ABSTRACT This study aims to find out how Lazada advertisements appear on social media, as well as how students' interests after seeing Lazada advertisements and what effect Lazada advertisements have on students' interest in making purchases online. This research uses Quantitative method. The population used was 332 Stambuk 2019 Communication Science students at the State Islamic University of North Sumatra (UINSU) Medan and used the Simple Random Sampling System in taking samples by taking samples using the Slovin formula with an error rate of 10%, so the sample studied was 77 person. The theory used is the result of this study that Lazada advertising has an influence on student buying interest with an average percentage reaching 75% because Lazada ad impressions on social media are very attractive and the messages conveyed by Lazada are communicative and easy to understand, Lazada also sells goods which suits the lifestyle of students so that about 57% of students say Lazada is an online shopping store that they are interested in, causing purchasing power among them with a percentage of 60%. Keywords : Lazada Advertising; Social media; Purchase Interest.
Analyzing the effects of Spiritual Intelligence, Innovation and Competence on Employee Appearance at PT. Asam Jawa Serly Fimasari; Iskandarini Iskandarini; Dewi Kurniawati
Randwick International of Social Science Journal Vol. 5 No. 1 (2024): RISS Journal, January
Publisher : RIRAI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47175/rissj.v5i1.893

Abstract

The research is conducted at PT. Asam Jawa in Medan, North Sumatra, from September to October 2023. The research population comprises all employees of PT. Asam Jawa, totaling 50 individuals, and the sampling is done exhaustively involving all population members. From the research results and discussions, the following conclusions can be drawn: (1) Spiritual Intelligence has a positive and significant influence on the improvement of Employee Appearance at PT. Asam Jawa. (2) Innovation has a positive and significant influence on the improvement of Employee Appearance at PT. Asam Jawa. (3) Competence has a positive and significant influence on the improvement of Employee Appearance at PT. Asam Jawa. (4) Spiritual Intelligence, Innovation, and Competence have a positive and significant influence on the improvement of Employee Appearance at PT. Asam Jawa. Recommendations for the company involve engaging in the development of spiritual intelligence, fostering an innovative culture, and focusing on the development of employee competence. The research results can serve as a reference for companies to understand the impact of these factors on appearance improvement. For future research, it is suggested to include additional variables such as leadership, job stress, organizational behavior, and other management variables.
Silver Man’s Self-Concept in Carrying Out His Social Interaction at Simpang Glugur Medan City Stepy Maria Tio Daina Sihombing; Amir Purba; Dewi Kurniawati
Journal of Social Interactions and Humanities Vol. 2 No. 3 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jsih.v2i3.6658

Abstract

This research aims to analyze self-concept, social interaction in the context of interpersonal communication, and the role of the self-concept of silver people in Simpang Glugur, Medan City. The research methodology uses a qualitative approach. Data analysis uses the Miles and Huberman technique which includes data collection, data condensation, data display, conclusion drawing verifying. The results of the research show that the self-concept of silver humans in carrying out social interactions at Simpang Glugur, Medan City is divided into two self-concepts, The self-concept that silver humans have influences how silver humans carry out their social interactions in the context of interpersonal communication.
Constructivism Analysis of Mandailing Coffee as a Coffee Brand Known in the World Ikbal Harun; Syafruddin Pohan; Dewi Kurniawati
Journal of Social Interactions and Humanities Vol. 2 No. 3 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jsih.v2i3.7290

Abstract

This research is to describe how mandailing coffee is the most targeted coffee in the international market, using in-depth analysis and interviews with several people who certainly already have knowledge related to mandailing coffee. In this study, of course, applying qualitative methods with a phenomenological approach to the world-known mandailing coffee brand, even though coffee development is not in the first mandailing but in several other regions it has been done a lot. However, how is mandailing coffee the target in the international market? This research will certainly make observations first to map each location to be studied in the field and at the same time make observations at the research location, the informants who become resource persons are of course those who already have involvement in mandailing coffee which has been quite long and years in the coffee world. Documentation of the research to be carried out so as to provide a clearer picture to the reader so that they get a clearer picture apart from the explanation that the researcher describes from the writing by the researcher. After the data is collected, researchers will analyze data from research that has been carried out starting from data reduction to selecting and select data that has been collected, either recorded through the field or obtained during interviews, that data presentation, and conducting a series of information organization and a complete narrative form picture which will certainly make this research conical, To draw conclusions from all research results conducted by researchers so as to provide a systematic explanation in accordance with the formulation of the problem that has been ram bunched.
MARKETING COMMUNICATION MODEL OF THE MUHAMMADIYAH COMMUNITY ORGANIZATION IN MEDAN CITY IN BUILDING THE ORGANIZATION'S BRAND IMAGE Siregar, All Rizky Ramadhan; Kurniawati, Dewi; Dalimunthe, Maulana Andinata
Journal Analytica Islamica Vol 14, No 2 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i2.25457

Abstract

This study aims to analyze the marketing communication model implemented by Muhammadiyah in Medan City to build its brand image as a da’wah (Islamic propagation) organization that is adaptive to contemporary developments. The research is motivated by the need for non profit, especially religious, organizations to formulate effective communication strategies amidst rapid digital transformation and changing communication patterns in society. The study is grounded in key theoretical frameworks,including organizational communication theory, marketing communication theory, and brand image theory. A descriptive qualitative approach was adopted, with data collected through in-depth interviews, participatory observation, and documentation. Thematic analysis was employed using coding techniques to identify key themes based on informant narratives. The findings reveal that Muhammadiyah’s marketing communication model in Medan is built through synergy between internal organizational communication, which emphasizes a collective collegial approach, and external communication through social and mass media as the main channels for disseminating da’wah messages. Core values of da’wah bil hal da’wah through concrete actions such as education, healthcare, and community empowerment form the foundation for shaping a positive public perception of Muhammadiyah. However, several challenges remain, such as low levels of digital literacy among grassroots communities and cultural resistance to change. This study recommends strengthening digital communication capacity, adopting educational and participatory approaches to delivering religious messages, and implementing inclusive strategies to engage marginalized groups. translatekan kebahasa Indonesia.
Co-Authors Afwan Syahril Amir Purba Azhar Saputra Fairuz Raniah Adiba Putri Ida Budi Ningsih Ikbal Harun Iskandar Zulkarnain Iskandarini Iskandarini Juli Purnawati Maulana Adinata Maulana Andinata Dalimunthe Mulia Riadi Nugraha Arifin Nurbani . Ridha Harahap Rini Novriani Rudangta Ginting Serly Fimasari siregar, All rizky ramadhan Stepy Maria Tio Daina Sihombing Syafruddin Pohan