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All Journal JURNAL SIMBOLIKA: Research and Learning in Communication Study Majalah Ilmiah Warta Dharmawangsa Reswara: Jurnal Pengabdian Kepada Masyarakat Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Jurnal Ilmu Sosial dan Politik (JISPOL) Jurnal Bisnis Corporate Jurnal Dialect
Asrindah Nasution
Universitas Dharmawangsa
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Peran Vlog dalam Perkembangan Pola Pikir Siswa Sekolah Menengah Kejuruan Teknologi Informasi Komputer Darussalam Medan Muya Syaroh Iwanda Lubis; Asrindah Nasution; Muhammad Luthfi
JURNAL SIMBOLIKA: Research and Learning in Communication Study (E-Journal) Vol 6, No 1 (2020): JURNAL SIMBOLIKA APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/simbollika.v6i1.3560

Abstract

This article or article aims to develop students' talent into the world of Vlogs, not to be careless and have a negative impact, and to train the mindsets of adolescents to continue to develop according to the changes and developments of the times without ignoring the moral role in them. To approach this problem the theoretical reference from the Communication Technology book by Nurudin was used. Data collected through interviews, observation and documentation. Qualitative data analysis techniques using: Reduction, presentation and conclusion drawing. This study concludes that the role of Vlogs is in great demand by students in Indonesia, especially SMK TIK Darussalam. So that the development of their mindset develops when they have to think of what Vlog videos are good for public publication. By seeing Vlogs produced by others, students are able to hone the development of their thought patterns so that they can understand Vlog videos that are positive or negative for publication. That way what they do has a positive value for themselves, the school and the community
PELATIHAN MC DAN PROTOKOL ACARA FORMAL DAN INFORMAL IBU-IBU PKK DI KECAMATAN PANTAI LABU Muya Syaroh Iwanda Lubis; Asrindah Nasution; Azizah Hanum
RESWARA: Jurnal Pengabdian Kepada Masyarakat Vol 3, No 1 (2022)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (919.514 KB) | DOI: 10.46576/rjpkm.v3i1.1039

Abstract

Pengabdian dilakukan di Kecamatan Pantai Labu, dengan permasalahan yang sebelumnya salah seorang tim pengabdi sebagai ketua pelaksana pengabdian sudah pernah melakukan pelatihan Master of Ceremonies (MC) bagi ibu-ibu perwakilan desa pada waktu itu. Pihak kecamatan meminta kepada salah seorang tim pengabdi untuk memberikan pelatihan tentang bagaimana menjadi Master of Ceremonies (MC) yang baik dan benar. Karena waktu terlalu singkat, membuat penjelasan juga tidak efektif dan efisien. Hal inilah yang membuat tim melanjutkan pelatihan kembali. Berdasarkan pengamatan tim pengabdi, banyak dari mitra tidak mengetahui bagaiamana cara menjadi MC dan berbicara di depan publik. Pihak kecamatan juga mengatakan ketika ada acara di kecamatan, pihak mitra kesulitan dalam mencari orang untuk menjadi MC, karena ada beberapa alasan mereka yaitu : tidak berani, malu dan tidak percaya diri, sehingga ketika ada acara formal maupun non formal pihak kecamatan kesulitan mencari MC, hal inilah yang membuat tim pengabdi  ingin melakukan kembali pelatihan MC dan tambahan teknik protokol acara, setelah berdiskusi kembali dengan pihak kecamatan, fokus ditujukan kepada ibu-ibu PKK di kecamatan maupun yang terlibat dari  desa. Solusi dan target luaran kedepannya akan memudahkan mereka untuk memahami tentang MC, tata cara teknik protokol dengan benar. Menyelenggarakan pelatihan MC kepada ibu-ibu PKK di Kecamatan Pantai Labu. Sehingga ibu-ibu PKK yang sebelumnya kurang mengetahui manfaat pelatihan MC ini menjadi tahu, dan hal ini dapat menguntungkan bagi mereka, terutama secara finansial
PENGARUH KOMUNIKASI PEMASARAN DAN EFISIENSI WAKTU TERHADAP MINAT PELANGGAN DALAM MENGGUNAKAN JASA PENGIRIMAN EKSPEDISI PADA PT. KEMASINDO CEPAT MEDAN Ida Rosida Br Marbun; M. Amri Nasution; Asrindah Nasution
Jurnal Ilmu Sosial Dan Politik Vol. 2 No. 2 (2022): Edisi Desember 2022
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (134.794 KB) | DOI: 10.51622/jispol.v2i2.1149

Abstract

The purpose of this study was to determine the effect of marketing communications on customer interest in using expedited shipping services, to determine the effect of time efficiency on customer interest and to determine the effect of marketing communications and time efficiency on customer interest in using expedited shipping services at PT. Kemasindo Fast Medan. The data collection techniques used were documentation studies, observations and questionnaires, while the data analysis techniques used were multiple linear regression analysis, t test, F test and determination test. The partial results of testing the effect of marketing communications on customer interest show that tcount > ttable is 8.262 > 1.66256, which means that marketing communications have a significant effect on the variable of customer interest in using expeditionary shipping services at PT. Kemasindo Fast Medan. In addition, partial testing of the effect of time efficiency on customer interest shows that tcount > ttable is 13,957 > 1.66256, which means that time efficiency has a significant influence on customer interest in using expeditionary shipping services at PT. Kemasindo Fast Medan. Furthermore, the results of simultaneous testing of the effect of marketing communications and time efficiency on customer interest obtained the value of Fcount > Ftable, namely 131.262 > 3.10 or it can be concluded that marketing communications and time efficiency simultaneously affect customer interest in using expeditionary shipping services at PT. Kemasindo Fast Medan.
PENGARUH MOTIVASI KERJA TERHADAP PENINGKATAN KINERJA PEGAWAI PADA KANTOR BAPPEDA KOTA MEDAN Tridamai Yanti Laia; Asrindah Nasution
Jurnal Bisnis Corporate Vol 7, No 1 (2022): Jurnal Bisnis Corporate : Vol. 7 No. 1 Juni 2022
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jbc.v7i1.2176

Abstract

ANALISIS KEBIJAKAN BISNIS TOKO IFAN STIKER DALAM MENGHADAPI PERSAINGAN BISNIS DESAIN GRAFIS STIKER DI MARELAN Dimas Bayu Pahlawansyah; Aswan Hasoloan; Asrindah Nasution
Jurnal Bisnis Corporate Vol 8, No 1 (2023): JURNAL BISNIS CORPORATE : VOL. 8 NO. 1 JUNI 2023
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jbc.v8i1.3599

Abstract

PENGARUH MOTIVASI KERJA TERHADAP PENINGKATAN KINERJA PEGAWAI PADA KANTOR BAPPEDA KOTA MEDAN Tridamai Yanti Laia; Asrindah Nasution
Jurnal Bisnis Corporate Jurnal Bisnis Corporate : Vol. 7 No. 1 Juni 2022
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jbc.v7i1.2176

Abstract

EKSPLORASI FUNGSI PERTUNJUKAN KESENIAN JARANAN SEBAGAI WARISAN BUDAYA MASYARAKAT DUSUN NGANDENG Rizky Arum Diah; Asrindah Nasution; Suhariyanti Suhariyanti
Jurnal Dialect Volume 1 No. 2 Juli - Desember 2024
Publisher : UNIVERSITAS DHARMAWANGSA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/dl.v1i2.4632

Abstract

Salah satu pertunjukan seni tradisional, Kesenian Jaranan, berkembang pesat dan telah mewarnai dunia seni di Kabupaten Malang, khususnya di Dusun Ngandeng Desa Dawuhan, di mana mayoritas penduduknya beragama Islam. Kesenian Jaranan ini masih dilakukan dan dilestarikan di beberapa wilayah Jawa Timur. Fungsi kesenian Jaranan harus dilestarikan sebagai warisan budaya. Kesenian Jaranan di Dusun Ngandeng Desa Dawuhan Kabupaten Malang berfungsi sebagai ritual, hiburan dan ekspresi pribadi, serta pelestarian budaya. Dalam pertunjukan kesenian Jaranan, ada berbagai macam "Jaran" yang terbuat dari bambu, kayu, atau kulit. Ada dua jenis pertunjukan kesenian Jaranan. Yang pertama adalah tari Jaranan. Yang kedua adalah pertunjukan yang dilakukan secara keseluruhan dengan tari Jaranan sebagai pertunjukan utama dan didahului dengan pertunjukan lain sebagai pembuka.
PEMANFAATAN INSTAGRAM SEBAGAI MEDIA PEMBELAJARAN SEPAKING BAHASA INGGRIS BAGI MAHASISWA PROGRAM STUDI ADMINISTRASI BISNIS UNIVERSITAS DHARMAWANGSA Asrindah Nasution; Sarah Nasution
Jurnal Dialect Volume 2 No. 2 Juli - Desember 2025
Publisher : UNIVERSITAS DHARMAWANGSA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/dl.v2i2.7262

Abstract

Teknologi mempengaruhi semua aspek pendidikan, termasuk bagaimana siswa melihat, mendengar, berbicara, dan berkomunikasi. Pendidikan tidak dapat lagi dipisahkan dari teknologi. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana Instagram digunakan dalam mata kuliah Bahasa Inggris pada program studi Administrasi Bisnis di Universitas Dharmawangsa. Mahasiswa semester satu yang mengambil kelas Bahasa Inggris adalah subjek penelitian ini. Ada total 25 mahasiswa sebagai responden. Studi ini menggunakan wawancara terbuka, yang memungkinkan responden untuk menjawab pertanyaan dengan jelas dan menyeluruh sesuai dengan bagian mereka. Hasil penelitian menunjukkan bahwa menggunakan akun Instagram siswa untuk belajar berbicara sangat membantu mereka. Sebagian besar dari mereka menyatakan bahwa siswa merasa percaya diri dalam berbicara bahasa Inggris, siswa lebih berkonsentrasi pada penggunaan grammar yang benar saat berbicara, siswa lebih mudah mengoreksi postingan temannya, dan siswa termotivasi untuk berbicara lebih jelas dan lancar setelah mendapatkan saran yang lebih tepat dari temannya.
THE EFFECT OF PRODUCT QUALITY AND PRICE ON PURCHASING DECISIONS FOR WARDAH COSMETICS AT BRASTAGI SUPERMARKET CEMARA, MEDAN CITY Syafiyyah Amaliyyah Nasution; ASRINDAH Nasution; Sri Mulyani
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 7, No 2 (2026): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v7i2.9306

Abstract

This study aims to determine the influence of product quality and price on purchasing decisions for Wardah cosmetics at Brastagi Supermarket Cemara in Medan City. The background of this study is based on the importance of understanding the factors that influence consumer purchasing decisions, particularly in the increasingly competitive cosmetics industry. The independent variables in this study are product quality and price, while the dependent variable is the purchase decision. The research method used was a quantitative method with an associative approach. Data collection was conducted through questionnaires distributed to consumers who had purchased Wardah cosmetics at Brastagi Supermarket Cemara in Medan City. Data analysis techniques used included validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R-square). The results showed that product quality partially had a positive and significant effect on purchasing decisions, and price also had a positive and significant effect on purchasing decisions. Furthermore, product quality and price simultaneously had a significant effect on purchasing decisions. Price was the most dominant factor influencing purchasing decisions. The coefficient of determination (R Square) of 0.644 indicates that 64.4% of purchasing decisions can be explained by product quality and price, while the remaining 35.6% is influenced by other variables outside the study. Based on the research results, it is recommended that companies continue to improve product quality and maintain competitive pricing strategies to increase consumer purchasing decisions.
THE ROLE OF ENGLISH COMMUNICATION TRAINING FOR SMES AT DHARMAWANGSA UNIVERSITY Sarah Nasution; Asrindah Nasution
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 7, No 2 (2026): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v7i2.9317

Abstract

This research aims to describe the forms of support provided by English language communication training to Micro, Small and Medium Enterprises (MSMEs) mentored by Dharmawangsa University. A qualitative approach was used to explore in depth the experiences of MSMEs involved in the university’s mentoring programme. Data were collected through semi-structured interviews with five trainers, three mentors, and ten MSME operators actively participating in business incubation activities. The findings indicate that the support provided encompasses business management training, guidance on digital marketing, as well as administrative and legal support for business operations. The MSME operators acknowledged that the university’s ongoing mentoring has had a positive impact on enhancing their business capacity and ensuring the sustainability of their enterprises. This study concludes that the active role of English language communication training is crucial in building a campus entrepreneurship ecosystem that empowers local SMEs.
Co-Authors Aswan Hasoloan Azizah Hanum Dimas Bayu Pahlawansyah Ida Rosida Br Marbun Jhon Simon Lubis, Muya Syaroh Iwanda M. Amri Nasution Muhammad Jaka Wiratama Muhammad Luthfi Muhammad Zaky Zaidan Rasya Nadya Ernada Rizky Arum Diah Sarah Nasution Sri Mulyani Suhariyanti Syafiyyah Amaliyyah Nasution Tridamai Yanti Laia Zuliana Zulkarnaen