Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) PERFORMA : Media Ilmiah Teknik Industri Indonesian Journal of Electrical Engineering and Computer Science Prosiding Seminar Nasional Rekayasa Teknologi Industri dan Informasi ReTII
Ismu Kusumanto
UIN Sultan Syarif Kasim Riau
Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Physics Transportation

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Analisis Strategi Pemasaran dalam Upaya Meningkatkan Penjualan Ikan Salai Patin Pada Kelompok XYZ Analysis Strategy Marketing in an Effort to Increase Sales Salai Patin Fish at XYZ Group Dewi Diniaty; Ismu Kusumanto; Fitria Roza; Fadhillah Dinatul Husna; Misra Hartati; Nofirza Nofirza
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 6, No 1 (2019): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v6i1.3080

Abstract

XYZ Group in running business have been several problems that is in the  marketing of products not yet doing activity promotions, weakening the number of requests, well as the quality of a product produced less good. This research aims to obtain the weighting of every factor which are under consideration, to know the position of the company, and provide suggestions for marketing strategies that can did be company. The see problems happen, we need marketing strategies by using the method Analytical Hie-rarchy Proses (AHP) and Strength, Weakness, Opportunity, Threat (SWOT). Based on weighting 7P using method AHP obtained product weight  as much as 12.44%, promotion of 17.90%, price of 9.93%, place of 15.82%, people of 15.63%, process of 13.45%, and physical evidence of 14, 83%. In matrix SWOT known kuadran-III the company are in a meeting between IFAS at the point -0,05 and EFAS at the point 0,49. It means , the company had a great opportunity that the market high, but still have obstacles where which is still using a simple production equipment. Alternative strategy that can be carried out is to ensure the quality of the product, increase production facilities, improve the distribution of the product, and make use of the printed media and sosial media for promotion activity
Eigenvalue of Analytic Hierarchy Process as The Determinant for Class Target on Classification Algorithm Mustakim Mustakim; Novia Kumala Sari; Jasril Jasril; Ismu Kusumanto; Nurul Gayatri Indah Reza
Indonesian Journal of Electrical Engineering and Computer Science Vol 12, No 3: December 2018
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijeecs.v12.i3.pp1257-1264

Abstract

Data mining has two main concepts of data distribution, namely supervised learning and unsupervised learning. The most easily recognizable concepts from data distribution is related to the dataset, with and without target class. Analytic Hierarchy Process (AHP) technique that carries the concept of pairwise comparison able to answer the problem related to the dataset, which is to change unsupervised to be supervised by determining eigenvalue value of each attribute and sub attribute in AHP method. The case study conducted in this issue is related to determining the target classes used to predict the success of a student learning in UIN Suska Riau. The three main attributes are Procrastination, Total Credits (SKS) and Number of Repeated Courses, each having eigenvalues of 0.319; 0.189 and 0.171 which become the feedback in the determination of the Target Timely Graduation (TG) or Possibility of Timely Graduation (PTG). The biggest consistency ratio generated in the AHP case is 9.4% in the GPA attribute. This research recommends that further research should use datasets that have been arranged based on experimental combinations of the three main attributes above, then applied to the classification or prediction algorithm. So that it would obtain a decision of accuracy from data used against the real result on the field.
FAKTOR – FAKTOR YANG MEMPENGARUHI MINAT SISWA SEKOLAH UNGGULAN MENJADI MAHASISWA UIN SUSKA RIAU Ismu Kusumanto; Ekie Gilang Permata
Retii Prosiding Seminar Nasional ReTII ke-11 2016
Publisher : Institut Teknologi Nasional Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Input calon mahasiswa merupakan salah satu faktor yang menentukan kualitas suatu perguruan tinggi, dimana umumnya input yang baik berasal dari sekolah-sekolah unggulan. Hal ini disebabkan karena adanya dukungan dari pihak sekolah, terutama dukungan finansial dan fasilitas yang memadai sehingga anak peserta didik menjadi berkualitas. Sementara UIN Suska Riau masih belum mendapatkan input calon mahasiswa yang sesuai dengan harapan sehinnga perlu diketahui faktor-faktor yang menentukan minat siswa tersebut memilih UIN Suska Riau.Metode cluster digunakan untuk mengumpulkan berbagai variabel yang memiliki kesamaan kriteria membentuk faktor-faktor tertentu. Pengolahan data yang dilakuan menunjukkan ada empat kelompok faktor yang ada pada siswa unggulan, yaitu cluster pertama menunjukkan pengelompokkan pembentuk factor kondisional, dimana relative sulit untuk dipengaruhi dalam pemilihan perguruan tinggi. Cluster kedua menunjukkan pengelompokkan pembentuk factor ideal, dimana sudah terbentuk dasar-dasar pengetahuan agama yang cukup kuat. Cluster ketiga menunjukkan pengelompokkan pembentuk factor obyektif. Factor ini menentukan pilihan secara obyektif terkait kualitas perguruan tinggi dan kemungkinan alumni mampu bersaing dalam dunia kerja. Cluster keempat menunjukkan pengelompokkan pembentuk factor subyektif. Siswa dalam kelompok ini dalam menentukan pilihannya didasarkan pada pengaruh eksternal. Kata kunci : kesamaan variable, perguruan tinggi, metode cluster, minat siswa,
Analisis Pengaruh Penggunaan Smartphone (Gadget) Terhadap Peningkatan Prestasi Akademik Mahasiswa Sains dan Teknologi Ekie Gilang Permata; - Harpito; Ismu Kusumanto; - Zulmiriyanto
Performa: Media Ilmiah Teknik Industri Vol 17, No 2 (2018): PERFORMA Vol. 17, No 2 September 2018
Publisher : Industrial Engineering, Faculty of Engineering, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (513.995 KB) | DOI: 10.20961/performa.17.2.28802

Abstract

Sekarang ini pengguna smartphone meningkat termasuk Mahasiswa Teknik Industri UIN SUSKA Riau. Adapun penggunaan smartphone memiliki dampak positif-negatif sehingga layak ditanggapi sebaik mungkin. Perilaku Mahasiswa menggunakan smartphone beragam, apakah sesuai harapan untuk meningkatkan prestasi akademik. Penelitian mengetahui bagaimana perilaku Mahasiswa menggunakan smartphone dengan uji statistik yaitu uji validitas, reliabilitas serta uji regresi linear untuk mengetahui pengaruh variabel bebas terhadap variabel terikat (IP Mahasiswa). Berdasarkan hasil penelitian melibatkan 260 sampel dari 737 populasi Mahasiswa Teknik Industri pada 2018 menunjukkan nilai reliabilitas sebesar 0,746 dengan 25 pernyataan dinyatakan valid. Adapun hasil regresi linear yaitu Y=2,796+0,004X1-0,029X2+0,019X3+0,089X4+0,051X5+0,033X6+0,051X7. Variabel paling berpengaruh adalah variabel “konten yang diakses”, artinya apabila konten diakses dapat ditingkatkan maka dapat meningkatkan prestasi akademik. Adapun nilai negatif yaitu variabel “Bertanya kepada Dosen dengan sosial media”, Artinya banyak bertanya kepada Dosen dengan sosial media tidak dianjurkan apalagi urusan pribadi karena menggaggu Dosen tersebut. Dengan demikian perilaku Mahasiswa menggunakan smartphone  berpengaruh terhadap prestasi akademik.
Co-Authors - Harpito - Zulmiriyanto Dewi Diniaty Ekie Gilang Permata Ekie Gilang Permata Fadhillah Dinatul Husna Fitria Roza Jasril Jasril Misra Hartati Mustakim Mustakim Nofirza Nofirza Novia Kumala Sari Nurul Gayatri Indah Reza