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All Journal JOURNAL OF INDUSTRIAL AND MANUFACTURE ENGINEERING JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN)
Ninny Siregar
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Control & Systems Engineering Decision Sciences, Operations Research & Management

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ANALISIS SWOT SEBAGAI DASAR DALAM MENENTUKAN STRATEGI PEMASARAN PADA PERUSAHAAN PT.HARMONY TOBA JAYA MEDAN Ninny Siregar
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 3, No 1 (2016): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v3i1.236

Abstract

PT.  Harmony  Toba  Jaya  is  one  of  the  paint  distributor  with  Sikkens  trademark. Companies  choose  direct  communication  with  consumers  workshops  in  their  marketing communications strategy. This is done because of the increasing number of new paint products on the market so we need a strategy that is relevant to the condition that there is a bottom -up with a marketing strategy where marketers sell products directly to end users or workshop. Based on the above conditions need to be processing data analysis using SWOT analysis (Strength,  Weakness, Opportunity and Threat) from Sikkens paint products through questionnaires given to consumers. Based on the results of the questionnaire processing, can be calculated the value of the X axis and Y axis to determine the position of the company. The value of  the X-  and Y-axis respectively is -0.141 and  -0.100 so that the value of the intersection of the axes X and Y are XY (-0.141;  -0.100). From these  results,  the  company  is  located  in  Quadrant  IV  (negative,  negative).  It  is  necessary  to  get attention  because  in  addition  to  the  weakness  of  the  company  there  are  also  threats  from competitors  that  are  very  dangerous.  Therefore,  recommendations  given  strategy  is  Strategy Defense,  meaning  that  the  internal  conditions  of  the  organization  that  are  in  selection  dilemma. Therefore, organizations are advised to use a survival strategy, the performance of internal control so as not to fall. This strategy is maintained while trying to fix ourselves.Keywords: Marketing Strategy, SWOT Analysis, Company Position
Application of SQC and ANOVA in Quality Control of Palm Kernel Oil Wilda Roeska Simatupang; Nos Sutrisno; Haniza, Haniza; Ninny Siregar; Budhi Santri Kesuma; Reakha Zulvatricia
JOURNAL OF INDUSTRIAL AND MANUFACTURE ENGINEERING Vol. 8 No. 2 (2024): EDISI NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jime.v8i2.13169

Abstract

The measurement and control of free fatty acids (FFA), moisture content (MC), and impurity content (IC) using Statistical Quality Control (SQC) in the oil production process were crucial to ensure optimal quality of palm kernel oil (PKO). This study aimed to determine the variance influencing the quality of PKO using Anova analysis. Anova (Analysis of Variance) is a statistical test procedure used to test mean differences among more than two groups. The results of the study indicated that the analysis of variance Fcount values for free fatty acids, moisture content, and impurity content were smaller than the Ftable values, indicating that the measurement results or mean values of these four data groups did not have statistically significant differences.
Analisis Kelayakan Investasi Produk Air Minum Dalam Kemasan Pada CV. X Zulvatricia, Reakha; Ninny Siregar; Marali Banjarnahor; Sirmas Munte
JOURNAL OF INDUSTRIAL AND MANUFACTURE ENGINEERING Vol. 8 No. 1 (2024): EDISI MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jime.v8i1.11763

Abstract

CV. X merupakan salah satu perusahaan manufaktur yang aktivitas utamanya adalah memproduksi air minuman dalam kemasan (AMDK). Perusahaan ini mulai dibangun pada tahun 2003 dengan status berbadan hukum berbentuk UU dilengkapi dengan surat izin dari pemerintah daerah. Tujuan penelitian ini yaitu untuk menganilisis kelayakan Investasi Pada CV.X apakah usaha ini layak untuk dijalankan atau tidak. Data yang digunakan adalah data primer (teknik wawancara dengan pihak yang dapat memberikan informasi untuk penelitian ini ) dan data sekunder yang diperoleh dari studi kepustakaan. Jenis penelitian ini adalah deskriptif kuantitatif. Metode Analisis yang digunakan adalah kriteria kelayakan investasi yang terdiri dari Net Present Value (NPV), Internal Rate of Return (IRR), Payback Periode (PP) dan Net Benefit Cost (Net B/C) sebagai metode penilaian investasi dari aspek keuangan. Bedasarkan hasil analisis kelayakan investasi dari aspek finansial menunjukkan pengembangan usaha ini layak dijalankan dan dikembangkan dengan umur usaha selama lima tahun pada tingkat discount ratenya sebesar 18%. Hal ini disebabkan besarnya payback period (PP) sebesar 1 Tahun 5 Bulan 26 Hari, net present value (NPV) sebesar Rp.209.140.829, net benefit cost (Net B/C) sebesar 1,69, internal rate of return (IRR) sebesar 25,37% dan break event point (BEP) sebesar Rp. 94.538.822.
Co-Authors Budhi Santri Kesuma Haniza Marali Banjarnahor Nos Sutrisno Reakha Zulvatricia Sirmas Munte Wilda Roeska Simatupang Zulvatricia, Reakha