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All Journal PROSIDING SEMINAR NASIONAL Media Ekonomi dan Manajemen JANAKA : JURNAL PENGABDIAN MASYARAKAT KEWIRAUSAHAAN INDONESIA
Handayani Tri Wijayanti
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Journal : PROSIDING SEMINAR NASIONAL

 1 
ANALISIS KUALITAS PRODUK DAN KUALITAS PELAYANAN DALAM MENINGKATAN LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING Rini Handayani; Handayani Tri Wijayanti
PROSIDING SEMINAR NASIONAL & INTERNASIONAL 2018: SEMINAR NASIONAL PENDIDIKAN SAINS DAN TEKNOLOGI
Publisher : Universitas Muhammadiyah Semarang

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Abstract

Penelitian ini bertujuan untuk menguji kualitas produk dan layanan terhadap kepuasan dan loyalitas pelanggan. Penelitian dilakukan pada pelanggan home industri frozen food di Surakarta. Sampel sebanyak 40 pelanggan digunakan untuk analisis dengan teknik analisis regresi berganda dengan software SPSS. Temuan penelitian menunjukkan bahwa kualitas produk dan kualitas pelayanan memiliki pengaruh pada kepuasan pelanggan. Kualitas produk memiliki pengaruh langsung pada loyalitas pelanggan namun kualitas pelayanan akan berpengaruh lebih baik pada loyalitas pelanggan apabila dimediasi oleh kepuasan pelanggan.Kata Kunci : Kualitas Produk, Kualitas Pelayanan, Kepuasan Pelanggan,Loyalitas Pelanggan
MENINGKATKAN KINERJA BISNIS MELALUI KOMPETENSI SOSIAL DAN RELASIONAL JEJARING ENTREPRENEUR Ahmad Sidiq; Handayani Tri Wijayanti
PROSIDING SEMINAR NASIONAL & INTERNASIONAL 2017: Prosiding Seminar Nasional Pendidikan, Sains dan Teknologi
Publisher : Universitas Muhammadiyah Semarang

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Abstract

The behavior of entrepreneurs in doing business and interacting with stakeholders leads to the inherent social competence in them. Social competence becomes the foundation of the relational formation of SME business networks that will help SMEs in interacting with external parties. Relational networking entrepreneurs will open business opportunities for SMEs so that the impact on business development, survival, and growth of the firm. This study contributes to entrepreneurship theory by examining the influence of social competence and relational network of entrepreneurs on the performance of SMEs. Convenience sampling method is used to collect primary data. A sample of 103 SMEs in Surakarta was used for multiple regression analysis in hypothesis testing in this study. The research findings were successful in verifying the influence of social competence and relational of entrepreneur network on business performance. Relational networks of entrepreneurs become the central point that would mediate the relationship between social competence which is owned by an entrepreneur in improvingbusiness performance. Social competence makes entrepreneurs active in conducting business interactions and extending network relational with various parties so that specific information will be collected to assist companies in achieving the goal of superior business performance. Keywords : Social Competence, Network Relational, Business Performance
Co-Authors Ahmad Sidiq Rima Parawati Bala Rini Handayani