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All Journal Media Ekonomi dan Manajemen Tibuana : Journal of Applied Industrial Engineering JKMP (Jurnal Kebijakan dan Manajemen Publik)
Siti Fatimah
Universitas Muhammadiyah Sidoarjo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice

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Netnography : Gojek Marketing Strategy Analysis Through YouTube Social Media. Siti Fatimah; Mirza Chusnainy; Fifi Khumairo; Shinta Didin Hari Mariana; Sigit Hermawan
Media Ekonomi dan Manajemen Vol 36, No 1 (2021): January 2021
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.642 KB) | DOI: 10.24856/mem.v36i1.1601

Abstract

PT Aplikasi Karya Anak Bangsa or Gojek is an online transportation service company that was founded in 2010.The research objective is to analyze and describe Gojek's marketing strategy through YouTube social media. This research uses a qualitative approach, with analysis using netnographic studies. The research subjects are 20 netizens who commented on Gojek's Indonesian Youtube account related to the video marketing advertising Gojek. The results showed that Gojek's marketing strategy made use of the internet as a means to promote the services offered. The promotion process is very intensively carried out by the Gojek Company, one of which is through social media. With the sophistication of advertising done through media social, users will automatically be treated to various promotions from the CompanyGojek when opening its social media pages. This strategy is very appropriate because almost the entire process of purchasing a Gojek service is done ina smartphone application, this means that the potential consumers targeted are in accordance with the ad audience that is installed. The conclusion in this study is the implementation of marketing 7P on online Gojek services which include: product, price, place, people, process, and physical evidence has been implemented well.
Implementasi Kebijakan Parkir Berlangganan di Kabupaten Sidoarjo (Studi Di Dinas Perhubungan Kabupaten Sidoarjo) Siti Fatimah; Isnaini Rodiyah
JKMP (Jurnal Kebijakan dan Manajemen Publik) Vol 6 No 2 (2018): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (163.435 KB) | DOI: 10.21070/jkmp.v6i2.3010

Abstract

This study aims to analyze and describe the implementation of a subscription parking policy in Sidoarjo Regency as well as supporting and inhibiting the implementation of a subscription parking policy in Sidoarjo Regency. The type of this research is descrip- tive research with qualitative approach. Data collection is done by observation, interviews, and documentation with informants. Data analysis technique uses Miles & Huber- man theory, namely data collection, data reduction, data presentation, and conclusion. The results showed that the implementation of a subscription parking policy in Sidoarjo Regency had not run effectively because the standard operating procedures had not been implemented optimally by the supervisors and carved out a subscription; facilities and infrastructure are inadequate; as well as the salary of supervisors and parking atten- dants subscribers are minimal. The conclusion of this study is that the implementation of a subscription parking policy in Sidoarjo Regency has not run effectively related to stan- dard operating procedures, facilities and infrastructure, and the level of compliance of the parking attendants subscription.
Product Quality Control Using the Six Sigma method and Seven Tools in the PDL Shoe Industry Siti Fatimah; Hana Catur Wahyuni
Tibuana Vol 6 No 1 (2023): Tibuana
Publisher : UNIPA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/tibuana.6.1.6174.12-22

Abstract

CV Yunanda is one of the companies whose manufacturing process is in the form of shoes and sandals, CV Yunanda has one of PDL's main products in the field of leather footwear. The problem with this company is a production defect. Based on these problems, the purpose of this study is to determine the extent of the defects, determine the underlying causes of defective products, and make recommendations for improvement to reduce the number of defective products. This study uses seven tools and six sigma methods to identify the key factors that cause defective products and identify corrective actions to be taken based on the underlying factors. The results showed that there were 4 types of product defects, namely 13% overlapping skin defects and 11% flexed skin, 10% wrinkled skin, 7% scratched skin. The proposed solution is to control, inspect and perform maintenance on machines or equipment used in the production process, establish SOPs for each machine area, improve human resources through training and improvement of the work environment. Keywords Defect , Quality,
Co-Authors Fifi Khumairo Hana Catur Wahyuni Isnaini Rodiyah Mirza Chusnainy Shinta Didin Hari Mariana Sigit Hermawan