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All Journal TECHNOBIZ : International Journal of Business Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Media Ekonomi Jurnal Pengabdian Kepada Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis BUSINESS AND ENTERPREUNERSHIP JOURNAL Jurnal Manajemen dan Bisnis (JMB) Business and Enterpreneurship Journal (BEJ) Jurnal Multidisiplin Borobudur
Desi Derina Yusda
Universitas Mitra Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Public Health Other

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Memaksimalkan Pengembangan Usaha Lewat Online Desi Derina Yusda; Nety Kumalasari; Nisaul Khoiriah
Jurnal Multidisiplin Borobudur Vol. 1 No. 2 (2023): Edisi Khusus
Publisher : Universitas Borobudur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37721/jmb.v1i2.1294

Abstract

Every year, a large number of university graduates and diploma holders enter the Indonesian labor sector. When fresh high school or trade school graduates are included, the figure becomes even more astounding. Finding a job will undoubtedly become more difficult. This was entirely avoidable. If, from the start of their education, an interest in entrepreneurship was fostered so that when they graduated, they could choose to become entrepreneurs in addition to working for a company or continuing their studies (college), it is necessary to have activities to increase students' interest in entrepreneurship, namely through entrepreneurship training. The goal of this project is to see if entrepreneurship training may boost students' interest in entrepreneurship at Pelita Gedong Tataan Vocational School. If proved, the use of Entrepreneurship Development can be a solution to the problem of students' lack of interest in entrepreneurship. This instruction was offered to 39 participants, all of whom were 12th grade students from Pelita Gedong Tataan Vocational High School, and was delivered using the lecture technique.
Pengaruh Promosi, Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan pada Marketplace Shopee Dwi Nita Aryani; Hartutik; Desi Derina Yusda; Ni Desak Made Santi Diwyarthi; Yanti Setianti
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1664

Abstract

Penelitian ini untuk mengetahui dan bertujuan menganalisis pengaruh promosi, harga dan kualitas pelayanan terhadap kepuasan pelanggan pada marketplace Shopee, baik secara parsial maupun simultan. Penelitian dilakukan dengan metode kuantitatif, dengan desain penelitian hubungan kausal. Sampel dalam penelitian ini jumlahnya 100 responden. Metode sampel nonprobability sampling dengan sampling purposive, menggunakan software SPSS versi 26. Metode analisis yang digunakan adalah analisis regresi linier berganda. Hasil penelitian secara parsial menunjukkan variabel promosi, harga dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan pada marketplace Shopee. Penelitian ini hasil nilai R Square dibuktikan sebesar 48% sementara sisanya 52% dapat dijelaskan oleh variabel lain seperti brand image dan reputasi merek dan lain-lain. Penelitian uji simultan bahwa promosi, harga dan kualitas pelayanan berpengaruh positif dan bersignifikan terhadap kepuasan pelanggan marketplace Shopee di kota Malang.
Co-Authors Anwar, Amelia Hartutik Hartutik Helmita Helmita Hikmah Justiti Adiastuti Mohammad Renandi Ekatama Nety Kumalasari Ni Desak Made Santi Diwyarthi Nisaul Khoiriah Oktaria, Eka Travilta Pebriyanti Pebriyanti Sanjaya, Pipit Novilasari Susi Indriyani Tyas Desita Wengrum Yanti Setianti