Garuda - Garba Rujukan Digital

Pengaruh Pelayanan Dan Inovasi Produk Terhadap Kepuasan Pelanggan Geprek Bensu Lampung Susi Indriyani; Desi Derina Yusda; Helmita Helmita
EKONOMI KEUANGAN DAN BISNIS Vol 8, No 1 (2023): Ekombis Sains: Jurnal Ekonomi, Keuangan, dan Bisnis
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/ekombis.v8i1.2131

Perkembangan jenis makanan dengan bahan dasar ayam semakin meningkat, hal ini ditandai dengan banyaknya variasi produk yang muncul dari inovasi para pengusaha untuk memberikan berbagai pilihan ayam goreng dengan berbagai pilihan sambal dengan beberapa tingkatan (level). Trend masyarakat yang menyukai citarasa pedas sehingga pemasar berusaha memberikan keinginan masyarakat. Objektif dari penelitian ini adalah untuk mengetahui bagaimana pengaruh pelayanan dan inovasi produk (varian produk) terhadap kepuasan konsumen. Penelitian ini menggunakan teknik survey dalam pengumpulan data sebanyak 225 sampel. Analisis data dengan melakukan uji validitas dan reliabilitas untuk uji instrument, uji asumsi klasik, analisis regresi linear berganda, uji koefisien determinan, uji F, dan uji t. hasil penelitian pengaruh pelayanan dan inovasi produk berparuh secara simultan terhadap kepuasan konsumen Geprek Bensu Lampung. Berdasarkan hasil uji determinasi diketahui sebesar 50% variabel pelayanan dan inovasi produk berpengaruh terhadap kepuasan konsumen Geprek Bensu Lampung.

Peran Kompetensi Sumber Daya Manusia UMKM Dalam Meningkatkan Kinerja Umkm Desa Pujorahayu Kec. Negeri Katon Pesawaran Helmita Helmita; Naim Naim
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Vol 15 No 1 (2023): GEMA: Jurnal Gentiaras Manajemen dan Akuntansi
Publisher : Sekolah Tinggi Ilmu Ekonomi Gentiaras

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47768/gema.v15.n1.202305

The role of Human Resources of Micro, Small and Medium Enterprises competence is very important in improving the performance of Micro, Small and Medium Enterprises. This study aims to: find out the role of Human Resources for Micro, Small and Medium Enterprises, find out the driving factors for improving the performance of Micro, Small and Medium Enterprises; and find the inhibiting factors in improving the performance of Micro, Small and Medium Enterprises in Pujorahayu village. This study is a qualitative descriptive study. The subjects of this study were Micro, Small and Medium Enterprises Owners, employees of Micro, Small and Medium Enterprises and customers who selected by purposive sampling techniques. Data collection techniques used interview, observation and literature studies. Data analysis techniques used qualitative descriptive analysis. The result shows that: the role of Human Resources for Micro, Small and Medium Enterprises competence is needed who have good abilities and skill, so it requires special training for employees of Micro, Small and Medium Enterprises. Besides Micro, Small and Medium Enterprises owners, the government and related agencies also participate in training the Human Resources for Micro, Small and Medium Enterprises competence to improve the performance of Micro, Small and Medium Enterprise.

Strategi Usaha Mikro Kecil dan Menengah (UMKM) dalam Digitalisasi Pemasaran untuk Kesejahteraan Masyarakat Yudhinanto CN; Helmita Helmita
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.4836

This study aims to determine the MSME strategy, determine the factors in marketing digitalization and find out the obstacles faced by MSME actors when carrying out digital marketing systems for the welfare of society. This research is a qualitative descriptive research. The research subjects are MSME actors, the community as users and the general public as consumers. Data collection techniques using interviews, observation and literature study. Data analysis techniques using qualitative descriptive analysis. The results of the study show that the strategy for small and medium enterprises in digitizing marketing really needs the right strategy in order to improve the welfare of the community both as MSME actors and as workers in MSME locations. apart from being the owner of MSME actors, they also play an important role in designing strategies in marketing digitalization so that they continue to survive amid the economic downturn due to the impact of the pandemic that hit. Keywords: Marketing Digitalization, Community Welfare, MSME Strategy

Analisis Chi Square Zona Wilayah Marketing terhadap Penjualan Produk Ekonomi Kreatif Dwi Herinanto; Bernadhita Herindri S. Utami; Helmita Helmita; Denial Arif; Miswan Gumanti
eCo-Buss Vol. 6 No. 3 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i3.1240

Analisis penjualan terhadap wilayah memungkinkan perusahaan untuk memahami faktor-faktor yang mempengaruhi perilaku pembelian konsumen di setiap wilayah, seperti preferensi lokal, demografi, ekonomi, dan faktor budaya. Melalui analisis penjualan pada suatu wilayah juga memungkinkan perusahaan untuk meningkatkan daya saing dan mencapai pertumbuhan bisnis yang berkelanjutan. Penelitian ini bertujuan untuk menganalisis hubungan antara produk yang ditawarkan oleh perusahaan dan wilayah pemasaran produk ekonomi kreatif dijual. Penelitian ini menggunkan uji Chi-Square untuk memberikan bukti tentang seberapa signifikan hubungan antar variabel, dan dengan menggunakan teknik ini, perusahaan dapat mengidentifikasi pola penjualan yang mungkin terjadi di berbagai wilayah dan memahami apakah ada hubungan yang signifikan antara produk tertentu dengan preferensi konsumen di wilayah tertentu. Hasil uji hipotesis, menunjukkan bahwa distribusi penjualan papan data sekolah sebagai produk ekonomi kreatif CV. Samudra Karya Sejahtera di Kabupaten Pringsewu berbeda signifikan dengan penjualan di Kabupaten Pringsewu. Ditinjau dari segi jenis sekolah (negeri dan swasta) juga tidak terdapat perbedaan signifikan antara penjualan di Kabupaten Pringsewu dan Kabupaten Tanggamus.

Pengaruh Kompensasi dan Lingkungan Kerja Terhadap Kinerja Pegawai Pada Kantor Badan Narkotika Nasional (BNN) Kota Bandar Lampung Shelly Stia Trisila; Helmita Helmita; Susi Indriyani
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 5 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (in-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i5.2055

Penelitian ini bertujuan untuk mengetahui pengaruh kompensasi dan lingkungan kerja terhadap kinerja pegawai di Kantor BNN Provinsi Lampung. Variabel bebas berisi kompensasi dan lingkungan kerja sedangkan variabel terikat berisi kinerja pegawai. Penelitian ini menggunakan analisis regresi linear berganda. Dengan sampel sebanyak 46 pegawai dalam penelitian ini. Data dikumpulkan melalui kuesioner yang mengukur tingkat kompensasi, lingkungan kerja, dan kinerja pegawai. Hasil analisis regresi linear berganda menunjukkan bahwa secara bersama-sama, kompensasi (X1) dan lingkungan kerja (X2) berpengaruh signifikan terhadap kinerja pegawai. Hasil uji simultan menunjukkan bahwa nilai F (121,745) > F tabel (3,21) dengan nilai signifikansi (0,00) < 0,05, menunjukkan bahwa model regresi secara keseluruhan memiliki tingkat signifikansi yang tinggi. Secara parsial, variabel kompensasi berpengaruh terhadap kinerja pegawai, dengan nilai T hitung sebesar -2,457 dan nilai signifikansi (0,007) lebih kecil dari 0,05 dan variabel lingkungan kerja juga berpengaruh secara signifikan terhadap kinerja pegawai, dengan nilai T hitung sebesar -15,504 dan nilai signifikansi (0,00) lebih kecil dari 0,05.

Bibliometric Analysis of Workforce Planning in the Digital Age Loso Judijanto; Helmita Helmita
West Science Interdisciplinary Studies Vol. 4 No. 05 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i05.2907

The rapid advancement of digital technologies has transformed the way organizations plan, manage, and develop their workforce. Consequently, workforce planning has become increasingly important in helping organizations adapt to digital transformation, artificial intelligence, and evolving skill requirements. This study aims to examine the intellectual structure, research trends, and emerging themes of workforce planning in the digital age through a bibliometric analysis. Bibliographic data were retrieved from the Scopus database and analyzed using VOSviewer to identify publication patterns, influential publications, keyword relationships, author collaborations, institutional networks, and country-level collaborations. The results reveal that workforce planning research is primarily concentrated around themes such as personnel management, workforce development, digital transformation, artificial intelligence, information management, and healthcare workforce systems. The keyword co-occurrence analysis indicates that personnel, workforce, digital transformation, and workforce planning are the most prominent research topics, while overlay visualization highlights recent interest in digital-age workforce management, information systems, and data-driven decision-making. Citation analysis shows that digital health and technology-enabled workforce studies have significantly influenced the field. Furthermore, collaboration analysis demonstrates strong research partnerships among authors, institutions, and countries, with Australia emerging as a major contributor to international collaboration. The findings suggest that workforce planning research is shifting toward predictive, technology-enabled, and evidence-based approaches that emphasize workforce resilience, digital competencies, and organizational adaptability. This study contributes to the literature by providing a comprehensive overview of the evolution of workforce planning research and identifying promising directions for future investigations in the context of digital transformation.

Bibliometric Analysis of Workforce Planning in the Digital Age Loso Judijanto; Helmita Helmita
West Science Interdisciplinary Studies Vol. 4 No. 05 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i05.2907

The rapid advancement of digital technologies has transformed the way organizations plan, manage, and develop their workforce. Consequently, workforce planning has become increasingly important in helping organizations adapt to digital transformation, artificial intelligence, and evolving skill requirements. This study aims to examine the intellectual structure, research trends, and emerging themes of workforce planning in the digital age through a bibliometric analysis. Bibliographic data were retrieved from the Scopus database and analyzed using VOSviewer to identify publication patterns, influential publications, keyword relationships, author collaborations, institutional networks, and country-level collaborations. The results reveal that workforce planning research is primarily concentrated around themes such as personnel management, workforce development, digital transformation, artificial intelligence, information management, and healthcare workforce systems. The keyword co-occurrence analysis indicates that personnel, workforce, digital transformation, and workforce planning are the most prominent research topics, while overlay visualization highlights recent interest in digital-age workforce management, information systems, and data-driven decision-making. Citation analysis shows that digital health and technology-enabled workforce studies have significantly influenced the field. Furthermore, collaboration analysis demonstrates strong research partnerships among authors, institutions, and countries, with Australia emerging as a major contributor to international collaboration. The findings suggest that workforce planning research is shifting toward predictive, technology-enabled, and evidence-based approaches that emphasize workforce resilience, digital competencies, and organizational adaptability. This study contributes to the literature by providing a comprehensive overview of the evolution of workforce planning research and identifying promising directions for future investigations in the context of digital transformation.

Title

Found 7 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 7 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 7 Documents
Search