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All Journal Jurnal Studi Komunikasi Jurnal Ilmu Komputer dan Desain Komunikasi Visual
Birmanti Setya Utami
Universitas Kristen Satya Wacana
Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences

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Perancangan Corporate Identity Kampoeng Banyumili di Desa Gedangan Dimas Prastowo Aji; Peni Pratiwi; Birmanti Setya Utami
Jurnal Ilmu Komputer dan Desain Komunikasi Visual Vol 4 No 1 (2019): Jurnal Ilmu Komputer dan Desain Komunikasi Visual (JIKDISKOMVIS)
Publisher : Fakultas Ilmu Komputer Universitas Nahdlatul Ulama Sidoarjo

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Abstract

Kampoeng Banyumili is one of many new tourist attraction located in Jl. Raya Muncul-Salatiga KM.5 Desa Gedangan, Kabupaten Semarang, Central Java that haven't implemented a consistent corporate identity. There are 3 different logos that are being used stimultaneously in Kampoeng Banyumili. Corporate identity is important to bring out company's certain image. Deep reaserach on client is a must when designing Corporate identity to match the image a company desired and making it easier to combine logos, colors, typographys, and graphic elements so it will matched the concept. Based on SWOT analysis and target audience on designing Kampoeng Banyumili corporate identity, the concept of shape, color, typography, and graphic elements is to give a natural image, simple, elegant, and togetherness. The design result are logos and graphic elements as an identity and supporting media to help Kampoeng Banyumili introduced the new image and identity to public that is easy to remember and to gain public's trust. Key Words : Kampoeng Banyumili, Corporate Identity, Logo, Graphic Element
The four W: participative communication strategy in Bugel urban village, Salatiga Rini Darmastuti; Dian Novita Kristiyani; Sri Winarso; Erwin Christianto; Birmanti Setya Utami
Jurnal Studi Komunikasi Vol. 8 No. 2 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i2.8268

Abstract

Community development has shifted from short-term, top-down programs to community empowerment programs that are deeply rooted in the community, as a result, the communication strategies used have also changed. The purpose of this paper is to describe the participative communication model for community empowerment in Bugel Urban Village, Salatiga. This paper is based on the results of research conducted using Bugel Urban Village, Salatigawere collected through in-depth interviews, observation, and focus group discussions. Data analysis was conducted using qualitative analysis. The results of this study are first, Bugel Urban Village has health facilities, education, culture, arts, MSMEs, and tourist attractions that have potential for regional development. Second, the communication strategy that can be used to empower the Bugel community is a communication strategy with an informal approach that emphasises community participation. Third, the communication model for community empowerment in Bugel Urban Village is a participative communication model with a 4W approach (wangun, waras, wareg and wasis). It is urgent to apply these findings, because the 4W approach focuses on structure, health, satisfaction, and wisdom can be used as a reference for participative communication models for communities in Bugel Urban Village, Salatiga.
Co-Authors Dian Novita Kristiyani Dimas Prastowo Aji Erwin Christianto Purwoko, Agus Rini Darmastuti Sri Winarso