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Kualitas Produk, Harga, dan Merek Terhadap Kepuasan Pelanggan Sparepart Factory Pada CV. Cipta Cipta Sukses Mobilindo Makassar Megawati Beddu; Rustan Ali; Aqilah Luthfiah Busman
Jurnal Mirai Management Vol 8, No 1 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.4513

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisa seberapa besar pengaruh kualitas produk, harga dan merek terhadap kepuasan pelanggan sparepart factory pada CV. Cipta Sukses Mobilindo Makassar.Metode analisis yang digunakan dalam penelitian ini adalah metode observasi, interview, dan kuisioner dan metode penentuan sampel yang digunakan adalah sampling aksidental sebanyak 80 sampel. Metode analisis yang digunakan adalah metode analisis linear berganda. Hasil penelitian ini menunjukkan kualitas produk (X1), harga (X2), merek (X3). Secara bersama-sama memiliki pengaruh positif . di mana persamaan regresi Y = 11,134 + 0,130 X1 + 0,156 X2 + 0,170 X3+e . Selain itu, dengan uji F dilihat bahwa kulitas pelayanan memiliki pengaruh signifikan terhadap kepuasan konsumen dengan tingkat signifikansi sebesar 0,005 < dari 0,05. Namun berdasarkan uji T, dari semua variabel, hanya variabel harga (X2) = 0,156 dan merek (X4) = 0,170 yang memiliki pengaruh signifikan terhadap kepuasan pelanggan dan variabel yang berpengaruh tidak signifikan terhadap kepuasan pelanggan dengan tingkat signifikan kualitas produk (X1) = 0,130 Kata Kunci: kepuasan Pelanggan, Kualitas Produk, Harga Produk dan Merek
The Role of E-Business Adoption Towards Improving Msme Performance in Parepare City Anis Anshari Masud; Nurfadhilah Nurfadhilah; Bakhtiar Tijjang; Rustan Ali
Hasanuddin Economics and Business Review VOLUME 5 NUMBER 3, 2022
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v5i3.3403

Abstract

This study aims to examine and analyze the effect of integrated information systems, technological innovation, and e-business adoption on improving the performance of MSMEs in the manufacturing sector in Parepare City. The data collection method used a questionnaire that was distributed to 71 business actors using the purposive sampling technique. Members of the population as many as 103 samples consist of business owners and the marketing services. The data were analyzed using SEM from the AMOS version 23 application. The results showed that the integrated information system and technological innovation had a positive and significant impact on improving the performance of MSMEs in Parepare City through the adoption of e-business. Use of e-business as an intervening variable has a positive and significant effect on the performance of MSMEs. The implications of this research are expected to be able to contribute to the progress of research in the scope of management and have an impact on MSME actors, especially MSMEs in Parepare City, both trading and manufacturing, by increasing the ability to implement e-business in business processes that can encourage MSMEs to adapt to information systems that integration and innovation of new technologies. This study uses a theoretical model of Technology, Organization, Environment (TOE), the theory in this study provides support and is proven regarding the factors that can affect the use of e-business in terms of technology, organization, and environment.This study aims to examine and analyze the effect of integrated information systems, technological innovation, and e-business adoption on improving the performance of MSMEs in the manufacturing sector in Parepare City. The data collection method used a questionnaire that was distributed to 71 business actors using the purposive sampling technique. Members of the population as many as 103 samples consist of business owners and the marketing services. The data were analyzed using SEM from the AMOS version 23 application. The results showed that the integrated information system and technological innovation had a positive and significant impact on improving the performance of MSMEs in Parepare City through the adoption of e-business. Use of e-business as an intervening variable has a positive and significant effect on the performance of MSMEs. The implications of this research are expected to be able to contribute to the progress of research in the scope of management and have an impact on MSME actors, especially MSMEs in Parepare City, both trading and manufacturing, by increasing the ability to implement e-business in business processes that can encourage MSMEs to adapt to information systems that integration and innovation of new technologies. This study uses a theoretical model of Technology, Organization, Environment (TOE), the theory in this study provides support and is proven regarding the factors that can affect the use of e-business in terms of technology, organization, and environment.