Garuda - Garba Rujukan Digital

Ruang Publik Alternatif dalam Cyber Space Filosa Gita Sukmono
Jurnal Ilmiah Komunikasi Makna Vol 2, No 2 (2012): Jurnal Komunikasi Makna Vol. 2 No. 2 Agustus 2011 - Januari 2012
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.2.2.132-139

Permasalahan ini menarik untuk diamati karena dalam pembahasannya nanti mencoba melihat salah satu fasilitas dari cyber space yaitu weblog, sebagai bentuk ruang publik alternatif yang menawarkan freedom of spech and freedom of interacsion melalui tulisan-tulisan yang terdapat di dalamnya. Meskipun pada akhirnya online citizen journalism dalam bentuk weblog sebagai sebuah ruang publik baru ini banyak kekurangannya, seperti tidak semua masyarakat atau warga negara yang bisa mengakses ruang ini, serta kesannya yang eksklusif karena hanya bisa diakses oleh penjelajah dunia maya. Tetapi minimal online citizen journalism, misalnya dalam bentuk weblog telah menawarkan sebuah ruang yang bebas dari intervensi pihak manapun, sehingga warga negara disana merasakan iklim demokrasi dan kebebasan berkomunikasi.Kata Kunci : Ruang Publik, Weblog dan Online Citizen Journalism

Tabloidisasi Pertikaian Selebriti dalam Tayangan Infotainment ”Pagi-Pagi Pasti Happy” Ardiska Mega Perwita; Filosa Gita Sukmono
Nyimak: Journal of Communication Vol 3, No 1 (2019): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Pertikaian selebriti dalam dunia infotainment memang tidak ada habisnya. Pemberitaan selebriti yang bertengkar pun diberitakan sedemikian rupa seakan seluruh masyarakat harus mengetahui pertengkaran tersebut, tak terkecuali pada tayangan infotainment “Pagi-Pagi Pasti Happy” yang di tayangkan di stasiun televisi TransTV. Penelitian ini bertujuan untuk mengetahui penerimaan penonton terhadap tabloidisasi pertikaian selebriti pada tayangan infotainment “Pagi-Pagi Pasti Happy”. Menggunakan teori encoding dan decoding milik Stuart Hall, peneltian ini merupakan penelitian kualitatif dengan reception analysis method. Teknik pengumpulan data menggunakan wawancara mendalam bersama pengikut akun Instagram @Lambe_Turah. Hasil penelitian ini menunjukkan tidak sepenuhnya informan berada pada posisi dominant hegemonic, dan terdapat sebagian yang berada pada posisi oppositional. Adanya perbedaan pandangan, status, pekerjaan, budaya, asumsi-asumsi khalayak sebelum membaca teks, dan intensitas mengakses infotainment ikut mempengaruhi cara informan membaca tabloidisasi pertikaian selebriti. Artinya, informan adalah penonton yang aktif, karena mereka tak hanya menikmati tayangan ini secara gamblang, tetapi juga mampu membaca makna dari teks yang disajikan pada acara atau tayangan tersebut.Kata Kunci: Tabloidisasi pertikaian selebriti, infotainment, penerimaan penonton, enkoding dan dekoding Celebrity disputes in the world of infotainment are endless. The preaching of the quarreling celebrities was reported in such a way as if entire community had to know the dispute, including infotainment program "Pagi-Pagi Pasti Happy" which was broadcast on TransTV. This study aims to determine the audience's acceptance of “tabloidisasi” of celebrity disputes on the infotainment show program "Pagi-Pagi Pasti Happy". Using Stuart Hall's theory of encoding and decoding, this research is qualitative research with reception analysis method. Technique of collecting data uses interviews with followers of the Instagram account @Lambe_Turah. The results of this study indicate that not entirely the informant is in a dominant hegemonic position, and there are some who are in oppositional positions. The different views, status, occupation, culture, audience assumptions before reading the text, and intensity of accessing infotainment also influence the way informants read the “tabloidisasi” of celebrity disputes. So, informants are active viewers, because they not only enjoy this show clearly, but also are able to read the meaning of the text presented at the event or show.Keywords: “tabloidisasi” of celebrity disputes, infotainment, audience's acceptance, encoding and decoding

Framing Pemberitaan Calon Presiden 2024 Ganjar Pranowo pada Media Alternatif Perempuan Konde.co dan Magdalene.co Guntur Siberson; Filosa Gita Sukmono
CARAKA : Indonesia Journal of Communication Vol. 6 No. 1 (2025): Caraka : Indonesia Journal of Communication
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/caraka.v6i1.118

The media has become a strategic tool in the 2024 election contest to build political image. Presidential candidates utilize positive coverage and media strategies to increase popularity and shape the desired public perception. Despite Ganjar's high electability, he often finds himself entangled in controversial blunders. This study examines how konde.co and magdalene.co, as alternative women's media, frame Ganjar Pranowo's political agenda. The research aims to understand the framing of Ganjar Pranowo's news coverage as a 2024 presidential candidate on the konde.co and magdalene.co news portals. The method used is qualitative, employing Zhongdang Pan and M. Gerald Kosicki's framing analysis, which considers four text structure devices: syntactical, script, thematic, and rhetorical. The results show that konde.co frames Ganjar Pranowo with rhetoric focusing on portraying him as a potential leader who brings positive change. On the other hand, magdalene.co modifies the style of reporting on Ganjar Pranowo during the pre-campaign, campaign, and post-campaign periods. The chosen diction often aims to provoke critical thinking among readers and highlight contradictions in Ganjar's policies and actions.. Keywords: Ganjar Pranowo, Framing, Women's alternative media, Election 2024

Analysis of Social System Innovation in Digital Transformation of Kotakmedia Indonesia: The Perspective of Innovation Diffusion Theory Hanugrah Nur Muharrani Putri; Filosa Gita Sukmono
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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In the context of digital transformation, the role of social systems is becoming increasingly significant as technological change often requires cross-functional collaboration, cultural adaptation and managing resistance to change. However, many organizations face challenges in managing their social systems during the digital transformation process. This research aims to explore how the social system in Kotakmedia Indonesia plays a role in the process of adopting innovations that occur in a structured manner during its digital transformation. The method used in this research is a case study with a qualitative approach. The informants in this study used purposive sampling technique with data collection techniques using in-depth interviews and observations. The results showed that the success of innovation adoption depends on interactions between individuals and organizational collaboration. In the innovation diffusion process, the role of opinion leaders and internal communication mechanisms contribute to the acceleration of innovation adoption. An organizational structure that supports innovation diffusion allows innovation adoption to run more systematically. Innovators and early adopters act as the main motors of innovation, while the majority group tends to follow after seeing initial success. In the context of the social system, factors such as social structure, system norms, the role of leaders, and change agents are interconnected in determining the success of innovation adoption at Kotakmedia Indonesia.

Stereotype Representation of Healthy Skin of East Asian Women in Somethinc Skincare Advertisements Retno Adrin Pramesti; Filosa Gita Sukmono
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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This study analyzes the influence of the representation of the stereotype of healthy skin of East Asian women in Somethinc advertisements on beauty perception in Indonesia. Using Roland Barthes' semiotic approach, this research explores the visual signs in the advertisements to uncover how media reinforces global beauty standards that affect Indonesian women. The findings show that the use of a South Korean brand ambassador in the ad introduces and strengthens the beauty stereotype that women must have bright, smooth, and healthy skin. This creates pressure on Indonesian women, particularly younger generations, to meet these beauty standards, which can potentially harm their self-confidence and cause anxiety about their physical appearance. This study aims to provide insights for the beauty industry to become more sensitive to the diversity of beauty concepts and their social impact, as well as encourage more inclusive representation.

Dynamics of Youth Image in Sampoerna A-mild Cigarette Advertising 2020-2022 Edition Alga Sapanca; Filosa Gita Sukmono
Jogjakarta Communication Conference (JCC) Vol. 1 No. 1 (2023): The 4th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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This research aims to investigate the dynamics of youth image representation in A-Mild cigarette advertisements in three editions. By utilizing a qualitative descriptive research method and Roland Barthes' semiotic analysis as the main reference, the study seeks to understand how young people are portrayed in the scenes of the advertisement. The first advertisement portrays a series of events that are closely related to the lives of people, particularly youth in Indonesia. The second advertisement features youth as the main character, specifically addressing the issue of indiscriminate littering. The third advertisement depicts youth as powerful figures who are able to influence others to follow their actions. The findings of this study indicate that youth are perceived as agents of change, and their actions can have significant impact on society. This research is distinct from previous studies as it employs a periodization of 2020-2022, represented by one advertisement per year, to examine the representation of youth image in A-Mild cigarette advertisements across various editions.

Representation of a Consumptive Lifestyle in Tokopedia Ads "Tampil Cantik Sekali Klik" Triana Qotrun Nada; Filosa Gita Sukmono
Jogjakarta Communication Conference (JCC) Vol. 1 No. 1 (2023): The 4th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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This study describes the formation of a consumptive lifestyle and the emergence of a culture of consumerism towards Tokopedia's "Tampil Cantik Sekali Klik" advertisement. The consumptive lifestyle begins with a consumption process that is not relaxing and has an impact on people's behavior that cannot distinguish between primary needs and mere desires. Tokopedia is an e-commerce in Indonesia that provides all your daily needs with various features. Many conveniences are present because of e-commerce such as Tokopedia. This convenience then attracts many users to shop more often through Tokopedia. As a result, their consumption process changes, from fulfilling needs to fulfilling wants. This study uses descriptive qualitative research with Roland Barthes' Semiotic research method. Barthes with his theory focuses on connotation, denotation, and mythology. The results of his research are, through the meaning of denotations, connotations and myths by Roland Barthes, it is revealed that what Tokopedia displays in its advertisements can trigger a consumptive lifestyle for its users. The consumptive lifestyle arises due to the convenience offered by Tokopedia's "Tampil Cantik Sekali Klik" advertisement, making people unable to distinguish between their main needs and desires. This convenience is packaged in the features provided by Tokopedia through the advertisements they display.

Audience Acceptance of the 90s Generation Lifestyle in Bebas Films Luthfiah Hikmah Sabella; Filosa Gita Sukmono
Jogjakarta Communication Conference (JCC) Vol. 1 No. 1 (2023): The 4th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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This study uses the film Bebas to find out how the audience's reception of the 90s generation's lifestyle in Bebas films. The lifestyle of the 90s generation in the film is Bebas chosen because that is the main attraction in this film, even to the point where a concert titled 90s party is held ahead of the screening of this film. Nonetheless, there is some scene which is considered to create a negative impression for the 90s generation. This has attracted the interest of researchers to find out how the audience interprets the lifestyle of the 90s generation in Bebas films. In addition, there has been no research on Bebas films that focuses on studying audiences. The themes examined in this film are the fashion generation of the 90s, brawls and fights, and slang. This study uses reception analysis theory with a model encoding-decoding belonging to Stuart Hall with data collection techniques of interviews with six informants. The results of the study show that the meaning of each informant is different, namely dominant hegemony, negotiation, and opposition. This proves that the audience is active, because they do not always fully accept the messages conveyed by the media, but they also reinterpret the messages they receive, and the results depend on the background and experience of each informant.

Reader’s Acceptance on The Online News of The Rain Handler at The Mandalika MotoGP Circuit Putri Balqis; Filosa Gita Sukmono
Jogjakarta Communication Conference (JCC) Vol. 1 No. 1 (2023): The 4th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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This research was conducted with the aim of knowing reader acceptance of online news on the DetikNews page regarding the Rain Handler's actions at the Mandalika MotoGP Circuit. This type of descriptive qualitative research uses the reception analysis method. The theory used in this study is acceptance theory. Informants in this study are active readers of online news pages. In the study there were four informants. The results of the study concluded that there were three informants in a negotiated position, who understood and accepted the content of the news but had their own opinions. where, there were three informants who stated that they did not fully believe in the actions of rain handlers, but supported the news about rain handlers to the world to introduce Indonesian cultural traditions and local wisdom, while there was one informant who was in the position of opinion, which means that there was one informant who did not fully trust the content of the news about the action of the rain handler and considered the news of the rain handler to close the most important part of the event MotoGP.

Audience Acceptance of the Ethics of Hijab-Wearing Women in Oklin Fia’s Social Media Content Yasinta Nur Laila Shafa; Filosa Gita Sukmono
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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This study aims to explore audience reception regarding the ethical implications of a hijab-wearing woman's content on social media, focusing on Oklin Fia's controversial videos, particularly one where she provocatively licks an ice cream cone. Utilizing a qualitative approach with Stuart Hall's encoding/decoding theory, the research findings reveal diverse interpretations among audiences regarding the ethical conduct of hijab-wearing women in Oklin Fia's content. Non-Muslim informants positioned themselves in opposition to the ice cream-licking video, perceiving the hijab as a symbol of Islamic identity.

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