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All Journal Jurnal Ilmiah Komunikasi Makna Nyimak: Journal of Communication Caraka : Indonesia Journal of Communication Proceedings of Jogjakarta Communication Conference (JCC)
Filosa Gita Sukmono
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Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Conflict Management of Indonesian Students in China From the Perspective of Face-Negotiation Theory Nafisa Nugraheni Sania Putri; Filosa Gita Sukmono
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Indonesian students who study in China often face challenges when trying to adapt, including cultural misunderstandings with their friends or lecturers. As a result, they need to effectively handle conflicts to address these issues. They endure culture shock as a result of a highly efficient payment system, an immaculately clean environment, and other extremely practical features. The differences in natural environment are also a factor in different cultures of environment. This research examines how Indonesian students, who encounter difficulties in China manage conflicts related to their intercultural experiences, using the Face Negotiation Theory as a perspective. This study uses descriptive qualitative with a case study method. Data was obtained through interviews with three Indonesian students studying in Chinese universities. The findings indicate that cultural differences and habits contribute to misunderstandings between Indonesian and Chinese students. This research reveals that Indonesian students use avoiding and compromising as conflict management strategies when resolving intercultural communication issues.
Audience Reception to the Creativity and Humor Elements in the Sasa Advertisement “Persembahan Terbaik dari Sasa Omega 3” Wiqoyati, Arum; Filosa Gita Sukmono
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Humor is a familiar aspect of everyday life and plays a significant role in Indonesian society. This is evident in various contexts and forms of everyday communication, media, entertainment, and advertisements. The creativity and humor in Indonesian advertisements reflect diverse and unique approaches to creating campaigns that capture the audience’s attention. This research aims to understand and describe how audiences perceive the elements of creativity and humor in the Sasa advertisement “Persembahan Terbaik dari Sasa Omega 3.” This study is a descriptive qualitative research using the reception analysis method. The researcher categorized informants into three positions according to Stuart Hall: dominant hegemony, negotiation, and opposition. In-depth interviews were conducted with four informants, resulting in diverse findings influenced by differences in their backgrounds. The results showed that, regarding creativity, two informants held a dominant hegemonic position, one occupied a negotiation position, and the other held an opposition position. Regarding humor, three informants were in the dominant hegemonic position, while one was in a negotiation position.
Creative Strategy of the Production Team in Developing Built-In Advertisements for Trans TV's Insert Program Nada Nisrina; Filosa Gita Sukmono; Dhimas Aryo Vipha Ananda
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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The conventional television industry is currently facing significant challenges due to rapid advances in digital technology that are transforming audience consumption patterns. Trans TV’s infotainment program Insert responds to these dynamics through a built-in advertising strategy or ad inserts to maintain revenue without disrupting the viewer experience. This study aims to analyze the creative strategies employed by the “Insert” production team in designing in-program advertisements to ensure they appear natural and align with the program’s character. The method used is descriptive qualitative research within a constructivist paradigm. Data were collected through in-depth interviews, observations, and documentation with key informants, including assistant producers, scriptwriters, and the marketing team. The results indicate that creative strategies are implemented through four key indicators: message planning based on the integration of content knowledge and procedures; stimulating audience attention through neutral opening techniques and the selection of relevant characters; integrating products into the storyline to blend with the narrative; and managerial coordination to maintain a balance between commercial interests and production aesthetics. This study concludes that a subtle sales approach is effective in maintaining program integrity, despite challenges arising from the tension between the production team’s creative ideals and the client’s commercial constraints. Theoretically, this study reinforces that the message-building process in the media industry is heavily influenced by organizational filters and market pressures.
Co-Authors Alga Sapanca Ardiska Mega Perwita Dhimas Aryo Vipha Ananda Guntur Siberson Hanugrah Nur Muharrani Putri Luthfiah Hikmah Sabella Nada Nisrina Nafisa Nugraheni Sania Putri Putri Balqis Retno Adrin Pramesti Triana Qotrun Nada Wiqoyati, Arum Yasinta Nur Laila Shafa