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All Journal Jurnal Ilmiah Komunikasi Makna Nyimak: Journal of Communication Caraka : Indonesia Journal of Communication Proceedings of Jogjakarta Communication Conference (JCC)
Filosa Gita Sukmono
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Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Conflict Management of Indonesian Students in China From the Perspective of Face-Negotiation Theory Nafisa Nugraheni Sania Putri; Filosa Gita Sukmono
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Indonesian students who study in China often face challenges when trying to adapt, including cultural misunderstandings with their friends or lecturers. As a result, they need to effectively handle conflicts to address these issues. They endure culture shock as a result of a highly efficient payment system, an immaculately clean environment, and other extremely practical features. The differences in natural environment are also a factor in different cultures of environment. This research examines how Indonesian students, who encounter difficulties in China manage conflicts related to their intercultural experiences, using the Face Negotiation Theory as a perspective. This study uses descriptive qualitative with a case study method. Data was obtained through interviews with three Indonesian students studying in Chinese universities. The findings indicate that cultural differences and habits contribute to misunderstandings between Indonesian and Chinese students. This research reveals that Indonesian students use avoiding and compromising as conflict management strategies when resolving intercultural communication issues.
Audience Reception to the Creativity and Humor Elements in the Sasa Advertisement “Persembahan Terbaik dari Sasa Omega 3” Wiqoyati, Arum; Filosa Gita Sukmono
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Humor is a familiar aspect of everyday life and plays a significant role in Indonesian society. This is evident in various contexts and forms of everyday communication, media, entertainment, and advertisements. The creativity and humor in Indonesian advertisements reflect diverse and unique approaches to creating campaigns that capture the audience’s attention. This research aims to understand and describe how audiences perceive the elements of creativity and humor in the Sasa advertisement “Persembahan Terbaik dari Sasa Omega 3.” This study is a descriptive qualitative research using the reception analysis method. The researcher categorized informants into three positions according to Stuart Hall: dominant hegemony, negotiation, and opposition. In-depth interviews were conducted with four informants, resulting in diverse findings influenced by differences in their backgrounds. The results showed that, regarding creativity, two informants held a dominant hegemonic position, one occupied a negotiation position, and the other held an opposition position. Regarding humor, three informants were in the dominant hegemonic position, while one was in a negotiation position.
Co-Authors Alga Sapanca Ardiska Mega Perwita Guntur Siberson Hanugrah Nur Muharrani Putri Luthfiah Hikmah Sabella Nafisa Nugraheni Sania Putri Putri Balqis Retno Adrin Pramesti Triana Qotrun Nada Wiqoyati, Arum Yasinta Nur Laila Shafa