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All Journal Jurnal Ilmiah Komunikasi Makna Economics and Business Journal
Margaretha Sonya
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Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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KARAKTERISTIK PRESS RELEASE PRAKTISI PUBLIC RELATIONS HOTEL DI YOGYAKARTA Margaretha Sonya; Nobertus Ribut Santoso
Jurnal Ilmiah Komunikasi Makna Vol 6, No 1 (2015)
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.6.1.60-70

Abstract

Penelitian ini bertujuan untuk mengetahui karakteristik press release praktisi public relations hotel di Yogyakarta. Seiring perkembangan IPTEK, industri perhotelan dituntut untuk terus berlomba agar dapat selalu memberikan citra yang positif di mata publiknya melalui aktivitas publisitas. Salah satu aktivitas publisitas yang dimiliki praktisi public relations adalah press release. Maka, baik antara hotel bintang empat dan lima tentu memperlihatkan adanya perbedaan dan persamaan yang dapat menimbulkan adanya karakteristik press release. Penelitian ini menggunakan jenis penelitian analisis isi kuantitatif dengan menganalisis 28 press release yang telah dituliskan oleh praktisi hotel bintang empat (Hotel Grand Quality dan Hotel Sahid Rich) dan lima (Hotel Melia Purosani dan Hotel Eastparc) selama periode November 2015 sampai April 2016 yang dianalisis menggunakan distribusi frekuensi dan tabulasi silang dengan teknik purposive sampling. Hasil penelitian ini menunjukan adanya karakteristik dengan menghasilkan perbedaan dan persamaan pada press release antara hotel bintang empat dan lima.Kata kunci: Karakteristik, press release, public relations, hotel
Employee Engagement: QCC's Improve Productivity by Engaging Workers in Problem-Solving at CATL: A Case Study of CATL’s Headquarters and Indonesian Branch Margaretha Sonya; Muhammad Fachri Maulana; Songrui Carl
Economics and Business Journal (ECBIS) Vol. 4 No. 4 (2026): May
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i4.370

Abstract

This study examines the implementation of the Quality Control Circle (QCC) system to enhance employee engagement and productivity at Contemporary Amperex Technology Co., Limited (CATL) headquarters and its Indonesian branch. As a global leader in lithium-ion battery manufacturing, CATL integrates innovative technology with employee participation to improve work processes and operational performance. QCC is applied as a structured approach that empowers employees to identify workplace problems, develop solutions, and collaborate in continuous improvement activities using quality management tools and the PDCA cycle. The research employs a case study and comparative analysis method to explore differences between the standardized QCC system at CATL headquarters and the more flexible, localized implementation in Indonesia. The study involved permanent employees from both organizations using saturated sampling, with a total of 10 respondents. In addition, a five-day productivity training program was conducted in China and Karawang through lectures, case studies, and project-based learning, evaluated using pre-test and post-test assessments. The findings indicate that QCC significantly improves employee understanding of productivity management, strengthens communication, enhances product quality, reduces quality-related costs, and increases employee engagement, motivation, and organizational commitment in both operational environments
Co-Authors Muhammad Fachri Maulana Nobertus Ribut Santoso Songrui Carl