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All Journal Jurnal Ilmiah Komunikasi Makna Jurnal Ilmu Komunikasi Jurnal Atma Inovasia
Nobertus Ribut Santoso
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Humanities Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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KARAKTERISTIK PRESS RELEASE PRAKTISI PUBLIC RELATIONS HOTEL DI YOGYAKARTA Margaretha Sonya; Nobertus Ribut Santoso
Jurnal Ilmiah Komunikasi Makna Vol 6, No 1 (2015)
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.6.1.60-70

Abstract

Penelitian ini bertujuan untuk mengetahui karakteristik press release praktisi public relations hotel di Yogyakarta. Seiring perkembangan IPTEK, industri perhotelan dituntut untuk terus berlomba agar dapat selalu memberikan citra yang positif di mata publiknya melalui aktivitas publisitas. Salah satu aktivitas publisitas yang dimiliki praktisi public relations adalah press release. Maka, baik antara hotel bintang empat dan lima tentu memperlihatkan adanya perbedaan dan persamaan yang dapat menimbulkan adanya karakteristik press release. Penelitian ini menggunakan jenis penelitian analisis isi kuantitatif dengan menganalisis 28 press release yang telah dituliskan oleh praktisi hotel bintang empat (Hotel Grand Quality dan Hotel Sahid Rich) dan lima (Hotel Melia Purosani dan Hotel Eastparc) selama periode November 2015 sampai April 2016 yang dianalisis menggunakan distribusi frekuensi dan tabulasi silang dengan teknik purposive sampling. Hasil penelitian ini menunjukan adanya karakteristik dengan menghasilkan perbedaan dan persamaan pada press release antara hotel bintang empat dan lima.Kata kunci: Karakteristik, press release, public relations, hotel
Hegemoni Metroseksual dalam Iklan Grooming di Majalah FHM Indonesia Nobertus Ribut Santoso
Jurnal ILMU KOMUNIKASI Vol. 9 No. 2 (2012)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (467.514 KB) | DOI: 10.24002/jik.v9i2.170

Abstract

Abstract: This research is derived from a formulation of how FHM Indonesia magazine conducts metrosexual hegemony through grooming advertisements. This research is descriptive by using critical discourse analysis methods with the objects are grooming advertisements on FHM Indonesia magazine edition September 2008 – September 2009. The results show some forms of hegemony: men should be aware of the appearance by using cosmetic products that make them more feminine by doing face treatments, narcissistic by adopting the idols, macho who understand the appearance, and romantic by proposing the aspects of love, friendship, and gender equalization. These hegemonies push the mindset of societies to follow the lifestyle of metrosexual.Abstrak: Penelitian ini berangkat dari suatu permasalahan bagaimana FHM Indonesia menjalankan hegemoni metroseksual melalui iklan grooming. Jenis penelitian ini adalah deskriptif dengan metode analisis wacana kritis, dengan objek penelitian adalah iklan grooming di majalan FHM Indonesia edisi Sepetember 2008-September 2009. Hasil penelitian menunjukan beberap bentuk hegemoni: laki-laki harus sadar akan penampilannya dengan menggunakan kosmetik yang membuat mereka lebih feminin dengan melakukan perawatan, narsis dengan meniru idolanya, macho yang sadar akan penampilan, dan romantis dengan mengedepankan aspek kasih sayang, persahabatan, dan kesetaraan gender. Hegemoni tersebut mendorong pola pikir masyarakat untuk mengikuti gaya hidup metroseksual.
Entrepreneurship and Marketing Communication Mentoring for Post-Migrant Families in Resapombo Village, Blitar, East Java Pratama, Brahma Putra; Sherly Hindra Negoro; Nobertus Ribut Santoso; RA Vita Noor Prima Astuti; Sekhar Candra Pawana; Felix Bimo Aryoputro
Jurnal Atma Inovasia Vol. 6 No. 2 (2026)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v6i2.12623

Abstract

This mentoring program is addressed to former migrant families in Resapombo Village, Blitar, East Java, in response to the economic issue. The entrepreneurship and marketing communication program aims to create a resilient economy in remote areas. The methods used in this mentoring are socialization, workshops/training, cadre recruitment, and entrepreneurial practice. The primary materials presented in this mentoring program include building entrepreneurial thinking and spirit, canvas business models, creating brands and marketing communication planning, saving culture, and family financial management. The recruitment of cadres is essential in this activity to maintain the program's sustainability. Participants were asked to put their business ideas into practice, and then they were given insights into obtaining business capital for the last topic. It is designed to ensure that ideas can be realized and that economically resilient families can be realized.
Co-Authors Brahma Putra Pratama Felix Bimo Aryoputro Margaretha Sonya RA Vita Noor Prima Astuti Sekhar Candra Pawana Sherly Hindra Negoro