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Journal : Education and Human Development Journal

DIFFERENT CRITERIA BETWEEN DERIVATIONAL AND INFLECTIONAL MORPHEMES IN ENGLISH Adi Yusuf
JURNAL PENDIDIKAN DAN PENGEMBANGAN MANUSIA Vol 2 No 2 (2017): Education and Human Development Journal
Publisher : Universitas Nahdatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (145.611 KB) | DOI: 10.33086/ehdj.v2i2.1377

Abstract

In learning English words, it is very important to know the smallest unit which contributes to determine a new word or meaning, called ‘morpheme’. There are two kinds of morphemes whether they create a new word or a new meaning: derivational morphemes and inflectional morphemes. This paper would like to discuss some different criteria that help to distinguish between English inflectional and derivational affixes, they are: (a) derivational affixes change a word and/or the meaning, but not all. However, inflectional affixes do not., (b) the place of derivational affixes is closer than that of inflectional affixes, the place of inflectional affixes is outside derivational affixes., (c) derivational affixes apply to restricted classes of stems, while inflectional affixes barely have exception., (d) derivational affixes are not relevant to the syntax, however inflectional affixes are relevant., (e) derivational morphemes can be attached by prefixes and suffixes, on the other hand, inflectional morphemes are only added by suffixes., and (f) derivational morphemes are semantically opaque, while inflectional morphemes are rarely semantically opaque.
LANGUAGE POWER: VIOLATING THE MAXIM OF QUALITY TO ACHIEVE GOOD COMMUNICATION AND TO KEEP CREDIBILITY Yusuf, Adi
JURNAL PENDIDIKAN DAN PENGEMBANGAN MANUSIA Vol 5 No 1 (2020): Education and Human Development Journal
Publisher : Universitas Nahdatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (386.649 KB) | DOI: 10.33086/ehdj.v5i1.1448

Abstract

One of various aspects to a series of activities on successful business is really influenced by theappropriate use of language. Public Relations (PR) people, in order to make good communication withtheir business partners, indeed need to have good understanding on language uses so that the businessactivities are successful. One of the language uses can be identified through the principle ofcommunication, called “maxims”. The purpose of this paper is to describe the use of language andcontexts which lead us to violate the maxim of quality. This research used a descriptive qualitativemethod. It was found that language may be used as a means to achieve enormous influence in a series ofmarketing campaign. In addition, in line with the use of ‘the maxim of quality’, low power publicrelations in a certain situation need to violate it in order to achieve good communication and to makebusiness activities successful at last. Furthermore, “a white lie” or “no comment” may become analternative way to make the hearer pleased and to save one’s credibility.