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All Journal Jurnal Transportasi Jurnal Ilmu Pemerintahan Widya Praja
Miming Miharja
Institut Teknologi Bandung
Environmental Science Transportation

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SEGMENTASI PASAR PENGGUNA JASA ANGKUTAN KERETA API PERKOTAAN TANAHABANG-SERPONG Pradono Pradono; Miming Miharja; Awang Meindra
Jurnal Transportasi Vol. 11 No. 2 (2011)
Publisher : Forum Studi Transportasi antar Perguruan Tinggi (FSTPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (93.412 KB) | DOI: 10.26593/jtrans.v11i2.449.%p

Abstract

KRL transport operator should be able to create specific products in order to answer the demands and needs of service users. This study aims to determine market segmentation and positioning of the user of KRL Tanahabang-Serpong line based on class of service. Analyses were performed using the methods of K-Means Cluster and correspondence analysis. The results suggest that the market of KRL Tanahabang-Serpong line can be divided into 3 segments, namely segment of the upper class which is not too concerned with price, segment of the middle-class which is realistic on price, and segment of lower class which is oriented on price only. From the mapping results of the user's perception of the KRL services, it is found that there is an associative relationships of the product image in the minds of consumers, namely KRL Express - Fast and On Time, KRL Economy with AC - Comfortable and Affordable, and KRL Economy - Cheap.Keywords: KRL, market segmentation, perceptual maps, product image.
HIGH SCHOOL ZONING POLICY IMPACT ON TRANSPORTATION IN BANDUNG CITY WEST JAWA PROVINCE Miming Miharja; Anindita Putri Dewanti; Renny Desiana
Jurnal Ilmu Pemerintahan Widya Praja Vol 48 No 2 (2022)
Publisher : Lembaga Riset dan Pengkajian Strategi Pemerintahan (LRPSP), Institut Pemerintahan Dalam Negeri (IPDN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33701/jipwp.v48i2.3010

Abstract

The enactment of the zoning policy through the Minister of Education and Culture Regulation (Number 14/2018) concerning the Admission of New Students states that the admission priority would be given to those who live within the radius of the closest zone from the school. From a transportation perspective, this policy has a potential positive impact in creating a more balanced school trip distribution pattern, and would further reduce the total trip length and improve transportation performance. Taking Bandung City as a case, this study aims to evaluate the impact of the Penerimaan Peserta Didik Baru/PPDB (New Student Admission) based on zoning system policy on the travel distribution patterns of high school students in this city. The method used in this research is spatial distribution analysis and qualitative descriptive analysis. The research performs a before-after analysis of comparison to analyze the impact of the policy on schooling trip distribution. The results show that the zoning policy stimulates the total change of the average schooling trip length of high school students in Bandung by 35%. This research also concludes that the schooling trip distribution pattern is no longer centered in the city center where favorite schools were located. Keywords: Government Policy, School Zoning, Bandung City Transportation.
Co-Authors Anindita Putri Dewanti Awang Meindra Pradono Pradono Renny Desiana