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All Journal Jurnal Manajemen Indonesia Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran
Isti Raafaldini Mirzanti
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Humanities Decision Sciences, Operations Research & Management Education Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGEMBANGAN SCIENCE DAN TECHNOPARK DALAM MENGHADAPI ERA INDUSTRI 4.0 - SEBUAH STUDI PUSTAKA Leo Aldianto; Isti Raafaldini Mirzanti; Dedy Sushandoyo; Emilia Fitriana Dewi
Jurnal Manajemen Indonesia Vol 18 No 1 (2018): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (467.855 KB) | DOI: 10.25124/jmi.v18i1.1261

Abstract

Indonesia mulai menghadapi era Industri 4.0, dimana semua sistem mulai terhubung secara digital. Tentu saja perkembangan industri ini memiliki manfaat yang sangat besar karena dapat mengoptimalkan dan menyederhanakan rantai suplai bisnis. Tantangan terbesar menghadapi revolusi Industri 4.0 adalah dalam menciptakan teknologi dan pendekatan baru yang menggabungkan dunia fisik dan digital. Di era ini kolaborasi menjadi sangat penting, terutama dalam proses komersialisasi hasil penelitian yang tepat guna yang dilakukan oleh akademisi yang dapat diaplikasikan dan dipasarkan oleh pebisnis atau industri. Peran serta pemerintah menjadi sangat krusial untuk membangun ekosistem yang mendukung dan berkelanjutan. Salah satu strategi yang dikembangkan di Indonesia adalah dengan menciptakan Science dan Technopark, yaitu sebagai hub yang dapat meningkatkan jejaring dan kolaborasi antar pemangku kepentingan. Penelitian ini fokus pada studi pustaka, dengan melakukan tinjauan terhadap penelitian terbaru yang berhubungan dengan Industri 4.0 dan juga berkaitan dengan Science dan Technopark. Hasil penelitian ini bermanfaat sebagai rekomendasi dalam mengembangkan Science dan Technopark di Indonesia.
Implementation of Innovation Strategy for Business Growth: A Case Study at Selfscape Studio Nuzul Rachmatiyah; Isti Raafaldini Mirzanti
Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Volume 12, Issue 2, 2025
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71309/f8rpka93

Abstract

The decline in revenue experienced by Selfscape Studio highlights the need to redefine the business strategy to remain competitive and respond to changing customer preferences. As an independent photo studio offering personal photography services, Selfscape faces challenges from increasing competition and shifting market trends. This study aims to formulate a strategic framework for Selfscape Studio to address these challenges through growth strategies identified using the Ansoff Matrix.This study uses a structured conceptual framework that includes internal analysis, such as Resources-Based View (RBV), VRIO, and Value Chain Analysis, as well as external analysis, such as PESTLE, Porter’s 5 Forces, Competitor Analysis, and Customer Insight. The findings from this analysis are formulated into SWOT and TOWS matrices to identify relevant strategies. A mixed-method approach was used, combining qualitative and quantitative methods. Data were collected through desk studies, observations, focus group discussions (FGDs) with stakeholders, and a survey of 200 loyal customers who have made at least two transactions.The results show that Product Development is the most relevant growth strategy for Selfscape Studio, as identified through the Ansoff Matrix. The proposed innovation strategy includes the introduction of AI-based editing services, personalized thematic photo packages, and a self-service product photo booth for MSMEs. This strategy is designed to enhance customer experience, expand market reach, and strengthen the company’s unique value proposition.
Co-Authors Dedy Sushandoyo Emilia Fitriana Dewi Leo Aldianto Nuzul Rachmatiyah