Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Mahasiswa FEB Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran
Nuzul Rachmatiyah
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Education Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Instagram Ads (Advertising), Endorsement, dan Electronic Word of Mouth (E-WOM) terhadap Minat Beli Konsumen Pada UMKM Acigo Nuzul Rachmatiyah
Jurnal Ilmiah Mahasiswa FEB Vol 9, No 2: Semester Genap 2020/2021
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Strategi pemasaran saat ini tidak terlepas dari dampak teknologi informasi yang semakin canggih sehingga promosi melalui media sosial bisa menjadi salah satu cara untuk memperkenalkan produk ke konsumen dengan menggunakan instagram ads, endorsement, dan memanfaatkan electronic word of mouth untuk dapat menarik minat beli konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh instagram ads, endorsement, dan electronic word of mouth terhadap minat beli. Jenis penelitian ini menggunakan explanatory research untuk mengetahui pengaruh antara variable yang ada dalam penelitian ini. Populasi yang digunakan dalam penelitian ini adalah kosnumen Acigo. Teknik pengambilan sampel pada penelitian ini yaitu sampel jenuh yaitu jumlah sampel sama dengan jumlah populasi sebanyak 100 responden. Data hasil sampling yang diperoleh melalui kuisioner di olah menggunakan analisis regresi linear berganda dengan bantuan software SPSS versi 25. Hasil penelitian ini menunjukkan bahwa instagram ads, endorsement, dan electronic word of mouth berpengaruh positif dan signifikan terhadap minat beli pada bisnis Acigo.id.Kata Kunci: Instagram Ads, endorsement, electronic word of mouth, minat beli, electronic marketing.
Implementation of Innovation Strategy for Business Growth: A Case Study at Selfscape Studio Nuzul Rachmatiyah; Isti Raafaldini Mirzanti
Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Volume 12, Issue 2, 2025
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71309/f8rpka93

Abstract

The decline in revenue experienced by Selfscape Studio highlights the need to redefine the business strategy to remain competitive and respond to changing customer preferences. As an independent photo studio offering personal photography services, Selfscape faces challenges from increasing competition and shifting market trends. This study aims to formulate a strategic framework for Selfscape Studio to address these challenges through growth strategies identified using the Ansoff Matrix.This study uses a structured conceptual framework that includes internal analysis, such as Resources-Based View (RBV), VRIO, and Value Chain Analysis, as well as external analysis, such as PESTLE, Porter’s 5 Forces, Competitor Analysis, and Customer Insight. The findings from this analysis are formulated into SWOT and TOWS matrices to identify relevant strategies. A mixed-method approach was used, combining qualitative and quantitative methods. Data were collected through desk studies, observations, focus group discussions (FGDs) with stakeholders, and a survey of 200 loyal customers who have made at least two transactions.The results show that Product Development is the most relevant growth strategy for Selfscape Studio, as identified through the Ansoff Matrix. The proposed innovation strategy includes the introduction of AI-based editing services, personalized thematic photo packages, and a self-service product photo booth for MSMEs. This strategy is designed to enhance customer experience, expand market reach, and strengthen the company’s unique value proposition.
Co-Authors Isti Raafaldini Mirzanti