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All Journal Jurnal Manajemen Indonesia Ilomata International Journal of Management Ilomata International Journal of Management
Yimmi Syavardie
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Decision Sciences, Operations Research & Management Social Sciences

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PENGARUH PENILAIAN PENCAPAIAN KERJA, PROMOSI POSISI DAN KOMPENSASI KEUANGAN TERHADAP KEPUASAN KARYAWAN Yimmi Syavardie; Zulhelmi Zulhelmi
Jurnal Manajemen Indonesia Vol 18 No 1 (2018): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (656.676 KB) | DOI: 10.25124/jmi.v18i1.1259

Abstract

Penelitian ini menunjukkan hasil yang cukup memuaskan. Hasil penelitian menunjukkan bahwa variabel penilaian prestasi kerja memiliki pengaruh yang positif dan signifikan terhadap kepuasan kerja karyawan. Hasil ini memberikan bukti empiris bahwa penilaian prestasi kerja dari atasan maupun perusahaan yang ditunjukkan dengan adanya penilaian setiap waktu akan menentukan kepuasan kerja karyawan. Hasil penelitian menunjukkan bahwa variabel promosi jabatan memiliki pengaruh yang negatif terhadap kepuasan kerja karyawan. Dilihat bahwa indikator memiliki nilai tertinggi ( 0,639 ). Hal ini dapat disebabkan perusahaan tidak menggunakan standar kelayakan dalam sistem promosi jabatan. Hasil penelitian variabel kompensasi finansial memiliki pengaruh yang positif dan signifikan terhadap kepuasan kerja karyawan. Hasil ini memberikan bukti empiris bahwa kompensasi finansial dari perusahaan yang ditunjukkan dengan pemberian gaji, insentif, tunjangan maupun fasilitas kesehatan akan memberikan pengaruh dalam terbentuknya kepuasan kerja karyawan. Hasil perhitungan regresi dapat diketahui bahwa koefisien determinasi (adjusted 𝑅2) yang diperoleh sebesar 0,288. Hal ini berarti 28,8% kepuasan kerja karyawan dipengaruhi oleh penilaian prestasi kerja, promosi jabatan, dan kompensasi finansial, sedangkan sisanya yaitu 71,2% kepuasan kerja karyawan dipengaruhi oleh variabel-variabel lainnya yang tidak diteliti dalam penelitian ini.
The Strategy of Sosial Media Marketing in Influencing Consumer Financial Behavior: A Tiktok Case Study Amien, Neneng Nurbaeti; Reina A. Hadikusumo; Yimmi Syavardie
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1768

Abstract

This study investigates the impact of TikTok-based social media marketing strategies on consumer financial behavior, focusing on spending, saving, and investment decisions. Utilizing a qualitative approach, the research gathered data through library research and literature review methods, analyzing sources such as academic journals, books, and reputable online platforms. The findings reveal that TikTok marketing tactics, including influencer endorsements, viral challenges, and educational content, have a notable influence on consumer financial behavior. These strategies effectively leverage emotional appeal, peer influence, and algorithmic content delivery, fostering impulsive spending, enhancing brand loyalty, and promoting financial literacy. Additionally, the role of micro-influencers and user-generated content significantly shapes consumer actions and perceptions. The study concludes that TikTok offers an effective platform for businesses to engage consumers and influence financial decisions, though it also highlights the need for careful management of ethical concerns and the risk of misinformation.
The Strategy of Sosial Media Marketing in Influencing Consumer Financial Behavior: A Tiktok Case Study Amien, Neneng Nurbaeti; Reina A. Hadikusumo; Yimmi Syavardie
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1768

Abstract

This study investigates the impact of TikTok-based social media marketing strategies on consumer financial behavior, focusing on spending, saving, and investment decisions. Utilizing a qualitative approach, the research gathered data through library research and literature review methods, analyzing sources such as academic journals, books, and reputable online platforms. The findings reveal that TikTok marketing tactics, including influencer endorsements, viral challenges, and educational content, have a notable influence on consumer financial behavior. These strategies effectively leverage emotional appeal, peer influence, and algorithmic content delivery, fostering impulsive spending, enhancing brand loyalty, and promoting financial literacy. Additionally, the role of micro-influencers and user-generated content significantly shapes consumer actions and perceptions. The study concludes that TikTok offers an effective platform for businesses to engage consumers and influence financial decisions, though it also highlights the need for careful management of ethical concerns and the risk of misinformation.
Co-Authors Amien, Neneng Nurbaeti Reina A. Hadikusumo Zulhelmi Zulhelmi