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All Journal Ilomata International Journal of Management Ilomata International Journal of Management Komitmen : Jurnal Ilmiah Manajemen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Mandalika Literature
Amien, Neneng Nurbaeti
Universitas Muhammadiyah Bandung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE ROLE OF SHARIA BANKING ON MSMEs THAT IMPLIED ON INDONESIAN ECONOMIC GROWTH Neneng Nurbaeti Amien; Wandy Zulkarnaen
Komitmen: Jurnal Ilmiah Manajemen Vol 3, No 1 (2022): Komitmen : Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v3i1.19557

Abstract

This is a descriptive qualitative study that employs secondary material acquired from a variety of sources in the form of theories, reports, research findings, and so on. The goal of this study is to examine the influence of Islamic banking in MSMEs in the growth of the Indonesian economy. The years 1997 and 1998 saw terrible economic conditions; nonetheless, only the MSME sector (micro, small, and medium companies) was able to recover and grow after the crisis. The number of micro, small, and medium-sized enterprises (MSMEs) does not drop, but rather increases. One of the key goals of Sharia banking projects in the country's economic development process is the supply of capital through micro, small, and medium firms. Along with the Indonesian government's emphasis on the development of micro, small, and medium-sized firms (MSMEs), the Islamic banking industry helps to the empowerment of these MSMEs, which will eventually progress economic sectors and boost economic growth. 
THE RELATIONSHIP MARKETING PERSPECTIVE : COMPETITIVE MARKETING STRATEGY IMPLEMENTATION IN IMPROVING COMPANY PERFORMANCE Amien, Neneng Nurbaeti

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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.806 KB) | DOI: 10.31955/mea.v4i1.885

Abstract

In this era of globalization, competition in the marketing sector is getting tighter and tighter. This requires knowledge of competitive marketing strategies so that an organization or company can continue to grow and improve its business performance for the long term. Relationship Marketing is one of the main functions in achieving marketing objectives tersebut. Hubungan company can create value for customers and profits for the company by way of conducting a series of relational exchange with a view of history and the future. This study uses a qualitative approach using literature study methods by collecting materials in accordance with the object of research.
THE ROLE OF ECONOMIC GROWTH IN THE REDUCTION AND INCREASING OF UNEMPLOYMENT: A PERSPECTIVE ANALYSIS Amien, Neneng Nurbaeti

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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.805 KB) | DOI: 10.31955/mea.v4i2.890

Abstract

Unemployment is one of the economic problems caused by an imbalance between the number of workers and the number of jobs available in a country or a region. This unemployment problem will have an impact on various aspects such as social, political, and economic growth. In Indonesia alone, the poverty and unemployment rates are increasing due to this pandemic. Even though the poverty target in 2020 is around 9.7% to 10.2%. As for 2021, the poverty target is also 9.2% - 9.7%. Meanwhile, the Gini ratio target in 2020 is around 0.379 to 0.381. Meanwhile, in 2021 it will be around 0.377 to 0.379. A large number of unemployed will be a major factor in hampering economic growth in Indonesia. The role of the government in this matter is very much needed, as is the improvement in the business field in Indonesia. This step may be of little help in reducing the number of unemployed, which is expected to increase every year. It is estimated that unemployment will increase this year due to the Covid 19 outbreak that has attacked countries in the world, including Indonesia.
Strategi Manajemen Risiko Operasional dalam Mengurangi Ketidakpastian Bisnis pada Perusahaan Multinasional di Pasar Global Amien, Neneng Nurbaeti; Harmono, Harmono; Syavardie, Yimmi
Journal of Mandalika Literature Vol. 5 No. 4 (2024)
Publisher : Institut Penelitian dan Pengembangan Mandalika (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jml.v5i4.3559

Abstract

Dalam era globalisasi yang semakin kompleks, perusahaan multinasional menghadapi berbagai risiko operasional yang dapat memengaruhi kinerja dan stabilitas bisnis mereka. Ketidakpastian bisnis di pasar global, yang disebabkan oleh perubahan ekonomi, politik, dan regulasi, menuntut perusahaan untuk memiliki strategi manajemen risiko yang efektif. Penelitian ini bertujuan untuk mengkaji strategi manajemen risiko operasional yang diterapkan oleh perusahaan multinasional dalam mengurangi ketidakpastian bisnis di pasar global. Metode penelitian yang digunakan adalah studi literatur dengan analisis terhadap berbagai sumber data sekunder, termasuk jurnal, buku, dan laporan perusahaan. Hasil penelitian menunjukkan bahwa penerapan manajemen risiko operasional yang proaktif, seperti diversifikasi rantai pasok, penggunaan teknologi informasi, dan perencanaan kontinjensi, dapat membantu perusahaan multinasional untuk meminimalkan dampak risiko. Selain itu, perusahaan yang berhasil mengintegrasikan manajemen risiko ke dalam strategi bisnis mereka cenderung memiliki keunggulan kompetitif yang lebih kuat di pasar global. Penelitian ini diharapkan dapat memberikan wawasan bagi perusahaan multinasional dalam mengelola risiko operasional secara efektif untuk meningkatkan keberlanjutan dan pertumbuhan bisnis. Rekomendasi penelitian selanjutnya mencakup evaluasi empiris terhadap implementasi strategi manajemen risiko operasional di berbagai sektor industri.
The Strategy of Sosial Media Marketing in Influencing Consumer Financial Behavior: A Tiktok Case Study Amien, Neneng Nurbaeti; Reina A. Hadikusumo; Yimmi Syavardie
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1768

Abstract

This study investigates the impact of TikTok-based social media marketing strategies on consumer financial behavior, focusing on spending, saving, and investment decisions. Utilizing a qualitative approach, the research gathered data through library research and literature review methods, analyzing sources such as academic journals, books, and reputable online platforms. The findings reveal that TikTok marketing tactics, including influencer endorsements, viral challenges, and educational content, have a notable influence on consumer financial behavior. These strategies effectively leverage emotional appeal, peer influence, and algorithmic content delivery, fostering impulsive spending, enhancing brand loyalty, and promoting financial literacy. Additionally, the role of micro-influencers and user-generated content significantly shapes consumer actions and perceptions. The study concludes that TikTok offers an effective platform for businesses to engage consumers and influence financial decisions, though it also highlights the need for careful management of ethical concerns and the risk of misinformation.
The Strategy of Sosial Media Marketing in Influencing Consumer Financial Behavior: A Tiktok Case Study Amien, Neneng Nurbaeti; Reina A. Hadikusumo; Yimmi Syavardie
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1768

Abstract

This study investigates the impact of TikTok-based social media marketing strategies on consumer financial behavior, focusing on spending, saving, and investment decisions. Utilizing a qualitative approach, the research gathered data through library research and literature review methods, analyzing sources such as academic journals, books, and reputable online platforms. The findings reveal that TikTok marketing tactics, including influencer endorsements, viral challenges, and educational content, have a notable influence on consumer financial behavior. These strategies effectively leverage emotional appeal, peer influence, and algorithmic content delivery, fostering impulsive spending, enhancing brand loyalty, and promoting financial literacy. Additionally, the role of micro-influencers and user-generated content significantly shapes consumer actions and perceptions. The study concludes that TikTok offers an effective platform for businesses to engage consumers and influence financial decisions, though it also highlights the need for careful management of ethical concerns and the risk of misinformation.
Co-Authors Harmono Reina A. Hadikusumo Syavardie, Yimmi Wandy Zulkarnaen Yimmi Syavardie