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All Journal Jurnal Transportasi Bulletin of Pedagogical Research
Elfira Wirza
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Education Transportation

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PENGARUH BELANJA ONLINE TERHADAP PERILAKU PERJALANAN BELANJA Yustina Niken Raharina Hendra; Elfira Wirza; Muhammad Zudhy Irawan
Jurnal Transportasi Vol. 15 No. 1 (2015)
Publisher : Forum Studi Transportasi antar Perguruan Tinggi (FSTPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (399.41 KB) | DOI: 10.26593/jtrans.v15i1.1848.%p

Abstract

Abstract Searching product information and purchasing goods online cause significant changes in the behavior and characteristics of traveling. Online shopping is expected to reduce shopping trips. The aim of this study is to explore the relationship between online shopping and its effect on the frequency of shopping trips. This study used Structural Equation Modeling (SEM). Data were obtained from questionnaires distributed online. The variables used were 5 exogenous, 3 endogenous latent variables, and 15 observed variables. The results showed that the frequency of searching for information on the internet has a positive influence on a shopping trip and frequency of online shopping. In the meantime, the online shopping frequencies have negative influences on shopping trips. In addition, online shopping is additional and substitution of shopping trips. To optimize the benefits of online shopping, in reducing the frequency of shopping trips to the store, four scenarios were made. The most effective scenario is to improve the quality of the internet network at home, which affects in the reduction of the shopping trip frequency by 53 % from the present level. Key words: online shopping, shopping trip, travel behavior, characteristic of the trip  Abstrak Pencarian informasi produk dan pembelian barang secara online menyebabkan perubahan yang penting dalam perilaku perjalanan dan karakteristik perjalanan seseorang. Belanja online diharapkan dapat mengurangi perjalanan belanja yang dilakukan seseorang. Tujuan penelitian ini adalah untuk menggali hubungan antara belanja online dan pengaruhnya terhadap frekuensi perjalanan berbelanja seseorang. Penelitian ini menggunakan metode Structural Equation Modeling (SEM). Data diperoleh dari kuesioner yang disebarkan secara online. Variabel yang digunakan adalah 5 variabel laten eksogen, 3 variabel laten endogen, serta 15 variabel teramati. Hasil penelitian menunjukkan bahwa frekuensi mencari informasi di internet berpengaruh positif terhadap perjalanan belanja dan frekuensi belanja online. Sedangkan frekuensi belanja online berpengaruh negatif terhadap perjalanan belanja. Selain itu bagi sebagian orang belanja online bersifat tambahan dan sebagian lagi bersifat pengganti. Untuk mengoptimalkan manfaat belanja online, dalam mengurangi frekuensi perjalanan belanja ke toko, dilakukan 4 skenario. Skenario yang paling efektif adalah peningkatan kualitas jaringan internet di rumah, yang memberi dampak pengurangan frekuensi perjalanan belanja sebesar 53 % dari kondisi sekarang. Kata-kata kunci: belanja online, perjalanan belanja, perilaku perjalanan, karakteristik perjalanan
Empowering Maritime Generation Z Students to Develop a Digital Entrepreneurial Mindset through Self-Efficacy & Cognitive Flexibility Riki Wanda Putra; Bambang Hermanto; Elfira Wirza; Nazarwin; Hasri Devin
Bulletin of Pedagogical Research Vol. 5 No. 3 (2025): Bulletin of Pedagogical Research
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/bpr.v5i3.1840

Abstract

This study examines an empowerment program designed to develop a digital entrepreneurial mindset among Generation Z maritime students by strengthening self-efficacy and cognitive flexibility. Responding to the accelerating digitalization of the maritime sector, the program aimed to shift student perspectives from traditional seafaring roles toward innovation-driven, technology-based entrepreneurship. Adopting a Participatory Action Research (PAR) model, the intervention involved 118 second-semester students at Politeknik Pelayaran Sumatera Barat and comprised stages of preliminary assessment, socialization and motivational seminars, two-day training workshops using Creative Problem Solving and Design Thinking, digital business idea simulations, mentoring, and reflective evaluation. Data collection included pre–post surveys, direct observation, written student reflections, facilitator notes, and triangulation across sources; qualitative descriptive analysis identified thematic changes in self-efficacy, cognitive flexibility, and entrepreneurial orientation. Post-intervention findings show notable increases in students’ confidence to express ideas, make decisions, and assume leadership roles, alongside enhanced cognitive flexibility manifested in multi-perspective problem solving and creative solution generation. Participants produced viable digital maritime business concepts (e.g., vessel-tracking applications, online seafarer training platforms, and logistics services), and demonstrated improved communication, teamwork, and pitching skills. The study recommends curriculum integration, establishment of a campus digital maritime incubator, stakeholder engagement for industry linkage, and longitudinal evaluation to sustain and scale outcomes. Overall, the intervention advances a replicable model for preparing adaptive, innovative maritime graduates capable of contributing to Indonesia’s digital maritime economy.
Co-Authors Bambang Hermanto Hasri Devin Muhammad Zudhy Irawan, Muhammad Zudhy Nazarwin Riki Wanda Putra Yustina Niken Raharina Hendra