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All Journal Jurnal Ilmiah Kesatuan (JIK) Jurnal Ilmiah Ranggagading (JIR) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan Jurnal Aplikasi Bisnis Kesatuan Jurnal Informatika Kesatuan
Desi Efrianti
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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TRANSFORMING EGA SARI MSME INTO A SUSTAINABLE BUSINESS THROUGH BOOKKEEPING DIGITALIZATION, PRODUCT INNOVATION, AND DIGITAL MARKETING STRATEGY MENTORSHIP Efrianti, Desi; Sutarti, Sutarti; Sukamto, Anton; Rohmah, Siti; Meishanda Putri Komara Mukti, Nikita
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 4 (2025): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i4.3084

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in strengthening Indonesia’s economy, as nearly 99% of all business entities originate from this sector. In terms of contribution, MSMEs account for 60.5% of the Gross Domestic Product (GDP) and provide 96.9% of employment opportunities nationwide. Despite their significant role, this sector continues to face challenges in business management. Similar conditions are experienced by Ega Sari Home Industry, which encounters three key issues: organizational governance, resource management, and marketing strategy. To address these challenges, the IBIK Community Service Team designed several solution programs, including: 1) training and mentoring in the formulation of organizational management policies, 2) simulation and guidance in preparing financial reports using Excel, 3) entrepreneurship training and marketing strategy development, and 4) marketing assistance through technology-based practices such as product label design, packaging improvement, and social media optimization. These programs were implemented through a community service method that involved mentoring from production processes to marketing assistance. This initiative is expected to raise MSME awareness in product innovation, packaging, and digital marketing, thereby enhancing competitiveness.
Co-Authors Agustiansyah, Keukeu Amanda, Annisa Lutvy Amrulloh Amrulloh Asfiya, Nurul Aura, Sisi Azhariyah, Prameswari Edna Dewi, Kusuma Ervina Indri Sari Evianti, Dessy Fajar, Zona Hasanah, Lulu Hendra Setiawan IIS WAHYUNI Irfani, Cahaya Fajrina Putri Listari, Sinta Marpaung, Bintang `Sahala Meishanda Putri Komara Mukti, Nikita Meyliza, Meyliza Novia, Jesica nurfitriana nurfitriana Nurhidayanti, Fenny Permana, Salsabillah Syifa Putri Pradipto, Didit Rachman, Rachmawaty Rosalia, Vanisa Safitri, Hana Amelia Siti Ita Rosita Siti Rohmah Sukamto, Anton Sutarti Sutarti Tarida Marlin Surya Tini Gustini Yanto . Yayuk Nurjanah