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Journal : Community Empowerment

Pengembangan Dan Pemasaran Padi Lokal Organik Pada Kelompok Tani Bangkit Serta Pemberdayaan Pemanfaatan Lahan Pekarangan Pada Kelompok Wanita Tani Putri Sejahtera Friztina Anisa; Muhammad Habib Alfarizqi; Doni Agung Cahyono; Eliza Febriyani; Novia Dwi Rahmasari; Upik Milenia Jamin
Community Empowerment Vol 7 No 1 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (471.306 KB) | DOI: 10.31603/ce.4288

Abstract

This integrated community service program (PPMT) was carried out in Mendak Hamlet, Banyuwangi Village, Bandongan District, Magelang Regency, Central Java in the form of developing and marketing organic local rice and utilizing yard land. The purpose of the program is to increase public awareness of organic local rice processing and make mothers aware of the use of home gardens to meet the healthy food needs. The implementation of this program is in the form of socialization, training for seeding vegetable seeds, practicing vegetable planting and catfish care, assistancing in making organic fertilizers and making cakes with local ingredients, and branding on organic rice (logos and packaging). The result of the training is that members of KWT Putri Sejahtera know how to seed and plant vegetables properly. Furthermore, through mentoring, farmer group members understand better how to make organic fertilizers and good cake processing. Another result of this program is that members of farmer groups become more aware of the importance of organic rice processing and have used the land in their home gardens to grow healthy vegetables.
Increasing product competitiveness of Tempe Chips SMEs through digital marketing Friztina Anisa; Decka Ari Rahmadhanty; Melati Kusumaning Tyas; Arumsari Okta Irmawati; Narindra Cahya Kusuma Ratri; Leni Islamiati
Community Empowerment Vol 7 No 2 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (339.494 KB) | DOI: 10.31603/ce.4319

Abstract

This Integrated Community Service Program (PPMT) was implemented for tempe chips SMEs in Manggoran Hamlet, Bondowoso, Mertoyudan. The purpose of this activity is to increase product competitiveness in the form of digital marketing training and labeling, as well as packaging assistance. The methods used in this programs are training and mentoring. From the program, the partner can optimize sales through social media and there is an increase in competitiveness in the form of business branding into Mugi Abadi Tempe Chips, labeling by making business logos and packaging. This service has received a good response from owners with the hope that the business being run can continue to grow.