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All Journal Account : Jurnal Akuntansi, Keuangan dan Perbankan Oikonomika: Jurnal Kajian Ekonomi dan Keuangan Syariah Journal of Business Studies and Management Review
Nurul Hasanah
Politeknik Negeri Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE EFFECT OF CORPORATE IMAGE AND ADVERTISING ON HASANAH CARD ON CUSTOMER'S DECISION TO BECOME A CARD HOLDER IN BNI SYARIAH Raka Agritama Kuncoro; Sylvia Rozza; Nurul Hasanah
Account : Jurnal Akuntansi, Keuangan dan Perbankan Vol. 6 No. 2 (2019): EDISI DESEMBER 2019
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/acc.v6i2.2486

Abstract

THE EFFECT OF CORPORATE IMAGE AND ADVERTISING ON HASANAH CARD ON CUSTOMER'S DECISION TO BECOME A CARD HOLDER IN BNI SYARIAH Raka Agritama Kuncoro Rakaagritama57@gmail.com Sylvia Rozza Sylvia_rozza@yahoo.com Nurul Hasanah Hasanah.nurul12@gmail.com Sharia Finance and Banking Study Program Politeknik Negeri Jakarta ABSTRACT This research aims to analyze the effect of corporate image and advertising on the customer's decision to become a card holder of Hasanah Card in BNI Syariah Bank. The method used in this research is quantitative. The sample is BNI Syariah Customers, with a total of 100 respondents. The results of the research through multiple linear regression tests show that corporate image and advertising have a positive and significant effect either partially or simultaneously on customer decision in using Hasanah Card. The result of the research is expected to be useful as an additional reference for BNI Syariah Bank in making a strategy to increase Hasanah Card users. Keywords: Corporate Image, Advertising, Customer Decisions. ABSTRAK Penelitian ini bertujuan untuk menganalisis adakah pengaruh citra perusahaan dan periklanan terhadap keputusan nasabah untuk menjadi card holder Hasanah Card di Bank BNI Syariah. Metode yang digunakan dalam penelitian ini adalah kuantitatif. Sampel dalam penelitian ini adalah Nasabah Bank BNI Syariah, dengan total responden sebanyak 100 orang. Hasil penelitian melalui uji regresi linear berganda menunjukan bahwa citra perusahaan dan periklanan memiliki hubungan yang positif dan signifikan baik secara parsial ataupun secara simultan. Penelitian ini diharapkan dapat bermanfaat sebagai referensi tambahan dalam menyusun strategi untuk meningkatkan jumlah pengguna Hasanah Card di Bank BNI Syariah. Kata Kunci: Citra Perusahaan, Periklanan, Keputuasn Nasabah
EMPIRICAL ANALYSIS OF FEMALE PARTICIPATION IN EDUCATION, PARLIAMENTS, AND WORKFORCE ON ECONOMIC DEVELOPMENT IN MUSLIM COUNTRIES Nurul Hasanah; Ira Eka Pratiwi
OIKONOMIKA : Jurnal Kajian Ekonomi dan Keuangan Syariah Vol. 1 No. 2 (2020): OIKONOMIKA : Jurnal Kajian Ekonomi dan Keuangan Syariah
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, IAIN Fattahul Muluk Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (756.992 KB) | DOI: 10.53491/oikonomika.v1i2.74

Abstract

The main objective of this study is to investigate female participation on education, parliament, and workforce in Muslim countries. By using secondary data over the period from 2010 until 2014 and parametric analysis, it can be concluded that there is a significant difference between female participation in Middle East and non-Middle East countries. The estimation showed that the average of female in parliament and female labor force participation are higher in non-Middle East countries. Furthermore, the study also estimates the influence of female participation on economic growth. By using multiple regression panel data method, processed by E-Views, the result found that both female literacy rate and female participation in parliament have a positive and significant relationship with economic growth in Muslim countries. Meanwhile, the result of female labor force participation and female unemployment rate show insignificant effect on economic growth.
Pengaruh Impor, Utang Luar Negeri, Pajak Impor terhadap Cadangan Devisa Indonesia Nadya Putri Ariyani; Nurul Hasanah
Account : Jurnal Akuntansi, Keuangan dan Perbankan Vol. 10 No. 1 (2023): EDISI JUNI 2023
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/account.v10i1.4873

Abstract

At the beginning of 2020, almost all countries in the world experienced a pandemic due to the covid-19 virus. This pandemic has caused all community activities to be limited, including international trade. With the limitation of all activities both domestically and abroad, the economy in various countries continues to decline. But not for Indonesia, even during this pandemic, Indonesia managed to increase its foreign exchange reserves. The purpose of this study is to analyze the role of imports, foreign debt, import taxes which are factors that affect Indonesia's foreign exchange reserves either partially or simultaneously in the period April 2018 to February 2022. The results show that imports have a positive and significant effect, foreign debt has a positive and significant effect, and import taxes have no effect on Indonesia's foreign exchange reserves. Simultaneously imports, foreign debt, import taxes have a significant effect on foreign exchange reserves. The government and Bank Indonesia must control and maintain the stability of the Indonesian economy, especially for export and import activities.
DETERMINANTS OF SHARIA RETIREMENT FINANCIAL PLANNING MILLENNIAL GENERATION IN INDONESIA Nurul Hasanah; Ratna Juwita; Aprilia Nur Fitriana; Muthi'ah Rahmah Syahidah; Ricardo Marcell Dimas Djiwandono
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 7 No. 1 (2023): JBSMR, Vol 7 No.1 December 2023
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v7i1.29182

Abstract

The research was motivated by a phenomenon where many retirees in Indonesia could not enjoy a prosperous retirement, and some even had to continue working to meet their living needs. Based on this phenomenon, financial planning is very important for well-being in old age and needs to be done early when someone is still in their productive period. However, the millennial generation, as the largest population of productive age, does not yet have financial planning for retirement. In line with Indonesian society, which is predominantly Muslim, the goal of finance is not only for peace in this world but also in the afterlife. For this reason, the research aims to analyze the factors determining the millennial generation's Islamic retirement financial planning. The research method used is SEM-PLS with the variables studied including financial literacy, clarity of retirement goals, and financial attitudes as mediating variables. The research results show that financial literacy and clarity of retirement goals directly influence financial attitudes, but do not influence sharia retirement financial planning. Apart from that, financial attitudes also show that the results do not affect sharia retirement financial planning. Financial attitudes do not mediate the influence of financial literacy and clarity of retirement goals on Sharia retirement financial planning. The results of this research can be used as consideration for the government and pension fund companies in determining strategies and policies to improve the welfare of the Indonesian population.
Co-Authors Aprilia Nur Fitriana Muthi'ah Rahmah Syahidah Nadya Putri Ariyani Pratiwi, Ira Eka Raka Agritama Kuncoro Ratna Juwita* Ricardo Marcell Dimas Djiwandono Sylvia Rozza