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All Journal Account : Jurnal Akuntansi, Keuangan dan Perbankan JURNAL LENTERA BISNIS
Elly Mirati
Politeknik Negeri Jakarta
Economics, Econometrics & Finance Social Sciences

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THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (E-WOM) PROMOTION OF STUDENT INTEREST IN BUYING SHARES: STUDY ON PNJ INVESMENT GALLERIES Tetty Rimenda; Sabar Warsini; Elly Mirati
Account : Jurnal Akuntansi, Keuangan dan Perbankan Vol. 6 No. 1 (2019): EDISI JUNI 2019
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/acc.v6i1.1378

Abstract

ABSTRACT   The background of this research is lack students interest on buying shares.  It arise the ideato do this study.  Research begins with exploratory research to find out what promotion methods aremost preferred to arouse their interest among viral marketing, referral marketing, and communitymarketing or buzz marketing.  The unit analysis is 200 students who have a stock account at PNJinvestment gallery.  Statistic tool used in the study was multiple linear regression.  The result showsthat referral marketing, community marketing and buzz marketing influential promotion tools in arisestudent interest to buy shares.  Furthermore, positive students’ mindset is also an important factor toaccept the promotion message easily. Keywords: electronic word of mouth (EWOM), promotion, buying stock interest
ANALISIS FAKTOR YANG MEMPENGARUHI PENGAMBILAN KEPUTUSAN HEDGING MENGGUNAKAN INSTRUMEN DERIVATIF VALUTA ASING Vincentia Ayuningtyas; Sabar Warsini; Elly Mirati
Account : Jurnal Akuntansi, Keuangan dan Perbankan Vol. 6 No. 1 (2019): EDISI JUNI 2019
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/acc.v6i1.1381

Abstract

ABSTRACT  This research aims at knowing factors that influences the hedging decision withforeign currency derivative instruments. This research uses the sample from non-financialcompanies listed on Indonesia Stock Exchange in the periode of 2013-2017. The data used inthis research are secondary data taken from Indonesia Stock Exchange and the analyzedcompany's websites. The samples from the analyzed company are taken using the purposivesampling method. Based on the selected samples, there were 35 companies which did thehedging activity during the research period and have the data to be analyzed. The model wasanalysed  by using logistics regression. The result of the research shows that leverage,liquidity and growth opportunity have positive and significant factore that influence hedgingdecision with the foreign currencies by using derivative instrument, However, financialdistress has negative and significant influances while fluctuation of exchange rate did notsignificantly influence it.  Keywords: derivative instrument, foreign currency, foreign exchange risk, hedging, risk management ABSTRAK Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh pengambilankeputusan hedging menggunakan instrumen derivatif valuta asing. Penelitian inimenggunakan sampel perusahaan non keuangan yang terdaftar di BEI tahun 2013-2017.Data yang digunakan dalam penelitian ini adalah data sekunder yang diunduh dari websiteBursa Efek Indonesia dan website perusahaan yang diteliti. Sampel perusahaan dipilihmenggunakan metode purposive sampling. Hasil dari seleksi sampel memperoleh 35perusahaan yang melakukan aktivitas hedging selama periode penelitian dan memilikikelengkapan data untuk diteliti. Analisis model penelitian menggunakan analisis regresilogistik. Hasil pengujian menunjukkan ketepatan klasifikasi model analisis sebesar 80,6%.Hasil penelitian menunjukkan bahwa variabel leverage, likuiditas, growth opportunityberpengaruh positif signifikan dan variabel financial distress berpengaruh negatif signifikan,sedangkan variabel fluktuasi nilai tukar berpengaruh tidak signifikan terhadap prosespengambilan keputusan hedging menggunakan instrumen derivatif valuta asing. Kata Kunci: hedging, instrumen derivatif, manajemen risiko, risiko nilai tukar, valuta asing
Experiential Marketing Terhadap Kepuasan Konsumen Pada Fitur NR Aplikasi Bibit Retnoningtyas Dwi Handayani; Elly Mirati
JURNAL LENTERA BISNIS Vol 12, No 2 (2023): JURNAL LENTERA BISNIS, MEI 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i2.737

Abstract

Technological changes that are developing rapidly have led to high competition between investment startups and securities. Therefore, investment startup companies need to implement marketing strategies that are appropriate and right on target in order to win in market competition. One of the marketing strategies used by investment startup companies is experiential marketing. This marketing strategy focuses on providing a positive experience in the mind of customers so that consumer satisfaction is achieved. Experiential marketing strategies can be implemented into a creative and innovative feature. Total of 100 respondents have been obtained and met the research criteria, namely users of the Bibit application and the routine saving feature. The data analysis technique used in this study is Multiple Linear Regression Analysis using SPSS version 25. The results of this study are that the feel, think, and relate factors have a significant effects on customer satisfaction. Meanwhile, sense and act factors have no significant effects on consumer satisfaction. Sense, feel, think, act, and relate factors simultaneously have a significant effects on customer satisfaction.Key words: Investment StartUp, Experiential Marketing, and Customer Satisfaction
Co-Authors Retnoningtyas Dwi Handayani Rimenda, Tetty Sabar Warsini Vincentia Ayuningtyas