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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN ETIKONOMI Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) TARBIYA : Journal Education in Muslim Society Tauhidinomics Global Review of Islamic Economics and Business Jurnal Manajemen & Keuangan Liquidity: Jurnal Riset Akuntansi dan Manajemen Jurnal Ilmiah Manajemen Ubhara Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Business and Entrepreneurial Review International Research Journal of Business Studies JPS (Jurnal Perbankan Syariah) E-Jurnal Ekonomi dan Bisnis Universitas Udayana
Muniaty Aisyah, Muniaty
UIN Syarif Hidayatullah Jakarta
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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PENGARUH KUALITAS RANGKA eSAF TERHADAP CITRA MEREK SERTA DAMPAKNYA PADA MINAT BELI ULANG MOTOR MATIC HONDA Desi Ramadina; Muniaty Aisyah
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.14.NO.09.TAHUN.2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2025.v14.i09.p08

Abstract

PT Astra Honda Motor (AHM) merupakan pelopor yang memproduksi sepeda motor di Indonesia. Salah satu rangka yang digunakan pada motor matic Honda yaitu rangka eSAF. Rangka eSAF merupakan struktur sepeda motor Honda yang baru diaplikasikan sejak tahun 2019. Rangka eSAF motor Honda menjadi perhatian karena disebut mudah mengalami karatan yang mengakibatkan cepat keropos dan patah. Penelitian ini bertujuan untuk mengetahui pengaruh dari kualitas rangka eSAF terhadap citra merek serta dampaknya pada minat beli ulang motor matic Honda. Analisis data yang digunakan yaitu analisis jalur dengan purposive sampling dan jumlah sampel sebanyak 105 responden yang berdomisili di Jabodetabek. Hasil penelitian menunjukkan bahwa 1) Kualitas rangka eSAF berpengaruh terhadap citra merek, 2) Kualitas rangka eSAF berpengaruh terhadap minat beli ulang, 3) Citra merek tidak berpengaruh terhadap minat beli ulang, 4) Kualitas rangka eSAF dan citra merek secara simultan berpengaruh terhadap minat beli ulang, 5) Tidak terdapat pengaruh tidak langsung antara kualitas rangka eSAF terhadap minat beli ulang melalui citra merek. Rekomendasi penelitian ini secara umum yaitu AHM diharapkan senantiasa menjaga atau memberikan kualitas rangka eSAF yang baik agar dapat mempertahankan citra merek Honda yang sudah dibangun.PT Astra Honda Motor (AHM) is a pioneer in producing motorcycles in Indonesia. One of the frames used in Honda's automatic motorbikes is the eSAF frame. The eSAF frame is a Honda motorcycle structure that has only been applied since 2019. The Honda motorcycle eSAF frame is a concern because it is said to be easy to experience rust which results in rapid loss and fracture. This study aims to determine the effect of eSAF frame quality on brand image and its impact on repurchase interest in Honda automatic motorbikes. The data analysis used is path analysis with purposive sampling and a sample size of 105 respondents who live in Jabodetabek. The results showed that 1) eSAF frame quality affects brand image, 2) eSAF frame quality affects repurchase intention, 3) Brand image has no effect on repurchase intention, 4) eSAF frame quality and brand image simultaneously affect repurchase intention, 5) There is no indirect influence between eSAF frame quality on repurchase intention through brand image. The recommendation of this study in general is that AHM is expected to always maintain or provide good eSAF frame quality in order to maintain the Honda brand image that has been built.
The Mudharabah Savings Demand among the Member of Islamic Financial Service Cooperatives in Bogor Aisyah, Muniaty; Umiyati, U.
IQTISHADIA Vol 11, No 2 (2018): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v11i2.3179

Abstract

The Islamic Financial Service Cooperative or Baitul Maal wa Tamwil (BMT) is potential to become an effective economic driving forcefor micro and small businesses in Indonesia due to its ability to raise public funds. Nevertheless, BMT experiences many obstacles, one of which in marketing. It needs a better understanding of its member behavior that could predict the demand of its products and services. This research aimed to examine the members’ demand on Mudharabah savings of BMT in Bogor, by using the multiple linear regression analysis. The finding shows that the service quality does not influence the members’ decision to use Mudharabah savings because the services provided by BMT are below of members’ expectation, thus, they need to enhance their service quality. This research sheds the light on some strategies in order to improve service quality of BMT in Indonesia.
Does Halal Certification Shape Islamic Marketing Strategy? A CFA Study of Food MSMEs Dwi Nuraini Ihsan; Euis Amalia; Muniaty Aisyah; Nur Hidayah
Global Review of Islamic Economics and Business Vol. 14 No. 2 (2026)
Publisher : Faculty of Islamic Economics and Business, State Islamic University Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/grieb.2026.142-01

Abstract

The study investigates the impact of government policies, industry, and consumer perspectives on halal products with Islamic marketing strategies. This research aims to determine the effect of halal certification ownership on Islamic Marketing Strategy innovation. A quantitative approach was employed using Confirmatory Factor Analysis (CFA) with 390 respondents consisting of micro and small business actors in the halal-certified food sector in Greater Jakarta (Jabodetabek). The findings reveal that internal factors, namely religious commitment and competitive business motives, have a direct influence on the implementation of halal certification. In contrast, external factors such as government policy, industry, and consumers do not exert a direct effect. However, Islamic marketing innovation is proven to mediate the indirect effect of halal certification ownership on business performance. These findings indicate that the implementation of halal certification serves as a significant catalyst for enhancing business performance. The novelty of this study lies in its integrated approach that links government policies, industry, and consumer perspectives on halal products with Islamic marketing strategies. This research is expected to serve as a reference for differentiated policy development based on the characteristics and scales of businesses.
Co-Authors Asraf Asraf Desi Ramadina Dwi Nuraini Ihsan Dwi Syafarina Erdawati Erdawati Euis Amalia Leis Suzanawaty Mishbakhudin, Muhammad Mohammad Nur Rianto Al Arif Nur Hidayah Nurmaida PATRIANA, ELA Riyan Apriansyah Siska Amelia, Siska Suzanawaty, Leis Umiyati Umiyati, Umiyati Umiyati, U. Umiyati, U.