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Peer Group Effects on Moslem Consumer’s Decision To Purchase Halal Labeled Cosmetics. Aisyah, Muniaty
Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah Vol. 7 No. 2 (2015)
Publisher : UNIVERSITAS ISLAM NEGERI SYARIF HIDAYATULLAH JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aiq.v7i2.1682

Abstract

The purposes of this research are to analyze peer group effects on Moslem consumers’decision to purchase halal-labeled cosmetics directly and indirectly which is mediated by consumers’ religious behavior. This research applies Structural Equation Model and convenience random sampling with 215 samples who have bought halal-labeled cosmeticsand live in Southern Tangerang. The findings show that: first, peer groupdirectly affect consumers’ decisionto purchase halal-labeled cosmetics; second, hablumminannas behavior mediates peer group and consumers’decision to purchase halal-labeled cosmeticsindirectly, third, hablumminallah behavior has the most dominant effect on Moslem consumers’ decision to purchase halal-labeled cosmetics. Based on the findings, it could be concluded that the reason of consumers’ decision to purchase halal-labeled cosmetics is because their religious behavior are high. Therefore, it is suggested that government and related institutions need to implement the Security Act of Halal Products immediately in order to protect the consumer from consuming non-halal productsDOI: 10.15408/aiq.v7i2.1682
Consumer Demand on Halal Cosmetics and Personal Care Products in Indonesia Aisyah, Muniaty
Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah Vol. 9 No. 1 (2017)
Publisher : UNIVERSITAS ISLAM NEGERI SYARIF HIDAYATULLAH JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aiq.v9i1.1867

Abstract

This research aims to analyze the influential factors involved in Moslem consumers’ decision to purchase halal cosmetics and personal care products in Indonesia by using the Theory of Planned Behavior. 100 questionnaires were analyzed using Structural Equation Modeling, collected from respondents of female consumers who purchased Wardah cosmetics and personal care products in South Jakarta and South Tangerang. The findings show that attitude, subjective norm, perceived behavioral control and purchase intention are positively related to the consumers’ decision to purchase halal cosmetics and personal care products. By addressing the consumers’ traits that can predict halal cosmetics and personal care products necessity, marketers could generate proper marketing strategies to validate consumers’ demand which in turn will stimulate the growth of halal products industry in Indonesia.DOI: 10.15408/aiq.v9i1.1867
Islamic Bank Service Quality and Its Impact on Indonesian Customers’ Satisfaction and Loyalty Aisyah, Muniaty
Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah Vol. 10 No. 2 (2018)
Publisher : UNIVERSITAS ISLAM NEGERI SYARIF HIDAYATULLAH JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aiq.v10i2.7135

Abstract

Islamic bank provides products that conform to sharia. When world financial crisis happened, it did not constrain Islamic banking due to its interest free system. However, in Indonesia, the growth of Islamic bank assets is still in the tenth rank with less than five percent of market share. Customers are still in doubt of its professionalism. Superiority in products and service quality remains in sufficient for customer satisfaction and loyalty. The data sets in this research were analyzed by using path analysis for testing the direct impact and sobel test for indirect impact. The result shows that Islamic bank service quality in Indonesia impacts customer satisfaction and loyalty. However, customer satisfaction does not impact customer loyalty, both directly and indirectly. It means that customers are still dissatisfied with the services provided by Islamic banks. This research recommends strategies for improving service quality and consumer confidence on the distinction of Islamic banking system.DOI: 10.15408/aiq.v10i2.7135
Efek M-Banking Service Quality Terhadap E-Loyalty yang Dimediasi E-Satisfaction dan E-Trust Pengguna Bsi Mobile Di Kalangan Gen Z Nurmaida; Aisyah, Muniaty
Tauhidinomics: Journal of Islamic Banking and Economics Vol. 5 No. 1 (2025)
Publisher : Faculty of Economics and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/thd.v5i1.49129

Abstract

Penggunaan mobile banking di kalangan Generasi Z masih rendah, kemungkinan karena kualitas layanan yang kurang memadai sehingga mempengaruhi kepercayaan, kepuasan, dan loyalitas nasabah. Populasi dalam penelitian ini adalah para nasabah Gen Z Bank Syariah Indonesia (BSI) dengan 105 data sampel yang dikumpulkan menggunakan convenient sampling. Data tersebut dianalisis menggunakan teknik analisis PLS-SEM untuk menguji hubungan prediktif antar konstruk. Hasil penelitian ini menunjukkan bahwa Kualitas Layanan M-Banking BSI mempunyai pengaruh langsung dan tidak langsung terhadap E-Satisfaction, E-Trust, dan E-Loyalty. Selain itu, E-Satisfaction dan E-Trust secara berpengaruh langsung terhadap E-Loyalty. Kualitas Layanan M-Banking BSI berpengaruh tidak langsung terhadap E-Loyalty melalui E-Satisfaction dan E-Trust. Artinya E-Satisfaction dan E-Trust mampu memediasi variabel independent dengan variabel dependent. Hal ini menunjukkan adanya implikasi jika BSI mampu meningkatkan kualitas layanan m-baningnya secara berkesinambungan, misalnya dengan menambah fitur yang dapat digunakan secara terus menerus, BSI berpotensi meningkatkan kepercayaan, kepuasan dan loyalitas nasabahnya.