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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN Jurnal Manajemen Dakwah
Muammar Aditya
UIN Syarif Hidayatullah Jakarta
Religion Economics, Econometrics & Finance

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PERHITUNGAN IDLE CAPACITY DENGAN MENGGUNAKAN CAM-I CAPACITY MODEL DALAM RANGKA EFISIENSI BIAYA PADA PT X Muammar Aditya
Esensi: Jurnal Bisnis dan Manajemen Vol 4, No 2 (2014): Agustus 2014
Publisher : Faculty of Economic and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/ess.v4i2.1961

Abstract

Aim for this research are to analyze capacity cost which incure from company production machines and human resources whose operate the production machine using CAM-I capacity model. CAM-I capacity model is an approach which focus  upon how to manage company resources. This research initiated at PT X which focus to production activity that used small mixer machine, extruder machine, oven drying machine, enrober machine, pan coting machine which consist of hot and cold pan coating machine, and packing machine which consist of vertical packing machine and horizontal packing machine as well as human resources that operates those machine. This research focus on rate capacity, productive capacity, idle capacity, and nonproductive capacity to measure capacity cost. Result of this research shows most of the capacity owned by either by production machine or human resources are not utilized to its maximum potential. There are need to reduce capacity cost owned by production machine and human resoures to increase the product sales but if its unachieveable there will be need to increase efficiency from production machine and human resources by reducing their quantityDOI: 10.15408/ess.v4i1.1961
EFEKTIVITAS PROMOSI PRODUK UMROH MELALUI MEDIA SOSIAL INSTRAGRAM PADA PT. HAJI TOUR TRAVEL muammar aditya; kareena aulia rahma Noer
Jurnal Manajemen Dakwah Vol. 12 No. 2 (2024): -
Publisher : Program Studi Manajemen Dakwah - Fakultas Dakwah dan Ilmu Komunikasi - UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/jmd.v12i2.40809

Abstract

Penelitian ini bertujuan untuk mengetahui efektivitas media sosial instagram dalam mempromosikan produk umroh Haji Tour Travel. Dalam penelitian ini, penulis menggunakan metodologi penelitian kualitatif melalui pendekatan kasus. Data didapatkan dengan teknik wawancara, observasi, dan dokumentasi di Haji Tour Travel, Jakarta Selatan.Hasil penelitian efektivitas media sosial instagram dalam mempromosikan produk umroh yang menggunakan teori EPIC ini menunjukan bahwa penggunakan instagram sebagai media promosi masih kurang tertangani dengan baik, maka diperlukan strategi pemasaran digital yang tepat agar menghasilkan hasil yang sesuai dengan tujuan dan harapan Haji Tour Travel dalam kegiatan promosi produk umroh itu sendiri.
Co-Authors kareena aulia rahma Noer