Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal The Indonesian Journal of Occupational Safety and Health JWP (Jurnal Wacana Politik) Humaniora Communicare : Journal of Communication Studies Wacana: Journal of the Humanities of Indonesia Jurnal Komunikasi Indonesia Framing: Journal of Art, Film, Television, Animation, Games and Technology
Ekky Imanjaya
Bina Nusantara University
Arts Humanities Computer Science & IT Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Social Sciences Other

Published : 10 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : Humaniora

 1 
Film sebagai Media Social Marketing: Yasmin Ahmad Berjualan Ide Multikulturalisme Syaukat, Rosidah; Imanjaya, Ekky
Humaniora Vol 2, No 1 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i1.3077

Abstract

Film is a message disseminating media and also mass communication tool. This statement sometimes appears when we are in film study. Film, and media in general, could be an effective propaganda. As a media, film could be used as a media to promote community awareness towards goodness issues. The question is how far we could consider film as one media to social marketing? The article discusses whether we could consider film as social marketing media. If it could be considered, what kind of films and how. Researcher took case study of Yasmin Ahmad’s films, Malaysian’s director, to analyze social marketing inside. All Yasmin’s films that could be analyzed in this research consist of multiculturalism issue, covered by love story or family issues. Hopefully this article is becoming a beginning study so other researchers could analyze films and film-makers in Indonesia. 
Tweet Berbayar: Bagaimana Word-Of-Mouth Bekerja dalam Media Baru Syaukat, Rosidah; Imanjaya, Ekky
Humaniora Vol 2, No 2 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i2.3170

Abstract

New media, like Twitter, has changed many possibilities, including marketing strategy in Indonesia. One of the extraordinary phenomena is paid-to-tweet, as being used by celebrity or ordinary users. The purpose of the article is to identify how Twitter roles in marketing: what the unique characteristic of Twitter so that Word-of-Mouth (WOM) could work effectively and efficiently? How viral marketing, buzz marketing and recommendation could move simultaneously to increase awareness to consumers about specific goods and services? How to choose the endorsers, as buzzers and key opinion leader in social media like Twitter? And why is hard-sale highly forbidden in new marketing practical style? Generally, the article will analyze about what and how regarding phenomena of paid-to-tweet happening in Indonesia. 
Film sebagai Media Social Marketing: Yasmin Ahmad Berjualan Ide Multikulturalisme Rosidah Syaukat; Ekky Imanjaya
Humaniora Vol. 2 No. 1 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i1.3077

Abstract

Film is a message disseminating media and also mass communication tool. This statement sometimes appears when we are in film study. Film, and media in general, could be an effective propaganda. As a media, film could be used as a media to promote community awareness towards goodness issues. The question is how far we could consider film as one media to social marketing? The article discusses whether we could consider film as social marketing media. If it could be considered, what kind of films and how. Researcher took case study of Yasmin Ahmad’s films, Malaysian’s director, to analyze social marketing inside. All Yasmin’s films that could be analyzed in this research consist of multiculturalism issue, covered by love story or family issues. Hopefully this article is becoming a beginning study so other researchers could analyze films and film-makers in Indonesia. 
Tweet Berbayar: Bagaimana Word-Of-Mouth Bekerja dalam Media Baru Rosidah Syaukat; Ekky Imanjaya
Humaniora Vol. 2 No. 2 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i2.3170

Abstract

New media, like Twitter, has changed many possibilities, including marketing strategy in Indonesia. One of the extraordinary phenomena is paid-to-tweet, as being used by celebrity or ordinary users. The purpose of the article is to identify how Twitter roles in marketing: what the unique characteristic of Twitter so that Word-of-Mouth (WOM) could work effectively and efficiently? How viral marketing, buzz marketing and recommendation could move simultaneously to increase awareness to consumers about specific goods and services? How to choose the endorsers, as buzzers and key opinion leader in social media like Twitter? And why is hard-sale highly forbidden in new marketing practical style? Generally, the article will analyze about what and how regarding phenomena of paid-to-tweet happening in Indonesia. 
Co-Authors Indra Kusumawardhana Pangabean, Cynthia MF Pratalaharja, Emanuel Pratalaharja, Emanuel Rosidah Syaukat Syaukat, Rosidah Syaukat, Rosidah