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Building the "Smart Village" Through the implementation of the Non-Formal Education to Improve English Language Skills In the village of Geluran Taman Sidoarjo" Ani Faujiah
EDUCATIO : Journal of Education Vol 3 No 1 (2018): May 2018
Publisher : STAI Miftahul Ula Nganjuk

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The role of the learning education is an undertaking in the process of educating the nation Participated as a real work in the form of donations of educational development (Act No. 20 of 2003). Education has a very important function in developing the relationship between education and the realities of life steady and meaningful in the life of society, whereas the fundamental role of education for humanizing. Education organized by course institutions can Contribute to the nation's education as non-formal education (Act 13 paragraph 1 No. 20 of 2003). Non-formal education can play a role as a complement (complement) to formal education, non-formal education that is Able to present subjects or learning activities that have not been included in the formal education curriculum. Implementation of English is an attempt to teach learners in mastering the English (Degeng, 1990). This implies that in learning English have opted activities, define, and develop methods or strategies are optimal to Achieve the desired results. English speaking skills require knowledge of spelling, grammar, vocabulary, and culture (Bowen et al, 1985, Finocchiaro and Bonomo, 1973). The early English course is to meet the needs of learners in mastering the knowledge and skills of the English so as to answer and respond to the user's environment services (Krakower, 1985). This research concerns the role of English course in the development of public education Geluran Taman Sidoarjo. This study took place in SMART EDUCATION Geluran Park course in Sidoarjo, the which is an English course that has characteristics that attract. The focus of this research are: (1) The community in Geluran village (2) Motivation Learners Attend courses SMART EDUCATION.
Bank Wakaf Mikro dan Pengaruhnya Terhadap Inklusi Keuangan Pelaku Usaha Kecil dan Mikro (UKM) Ani Faujiah
Proceedings of Annual Conference for Muslim Scholars No Series 1 (2018): AnCoMS 2018: Book Series 1
Publisher : Koordinatorat Perguruan Tinggi Keagamaan Islam Swasta Wilayah IV Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (708.795 KB) | DOI: 10.36835/ancoms.v0iSeries 1.141

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Bank Wakaf Mikro telah memainkan peranan yang penting sebagi salah satu atlernatif pemanfaatan wakaf uang. Artikel ini mendiskusikan tentang peran Bank Wakaf Mikro dalam upaya meningkatkan inklusi keuangan pelaku usaha kecil dan mikro (UKM) di Indonesia yang belakangan ini menjadi program utama pemerintah. Artikel ini mencoba mengupas tentang bagaimana pemasukan wakaf uang didistribusikan dan dimanfaatkan dan bagaimana wakaf tersebut mampu memberikan dampak baik bagi upaya meningkatkan inklusi keuangan pelaku usaha kecil dan mikro (UKM) melalui Bank Wakaf Mikro. Mempergunakan metode kajian pustaka dan penelitian lapangan, artikel ini menegaskan bahwa Bank Wakaf Mikro mempunyai peran yang penting dalam upaya inklusi keuangan pelaku usaha kecil dan mikro. Dalam pelaksanaanya Bank Wakaf Mikro dapat dilaksanakan dengan mengunakan akad Mudharabah,Musyarakah, Ijarah, Murabahah yang dapat dimanfaatkan oleh para pelaku usaha kecil sesuai dengan kemampuan usahanya.
STRATEGI PEMASARAN AQIQAH MANDIRI DAN CATERING DALAM MENINGKATKAN OMSET PENJUALAN Fitriyani Nur Sa’adah; Ani Faujiah
ICO EDUSHA Vol. 1 No. 1 (2020): INTERNATIONAL CONFERENCE ON EDUCATION MANAGEMENT AND SHARIA ECONOMICS (ICO EDUS
Publisher : STAI AN-NAJAH INDONESIA MANDIRI

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Abstract

The more advanced the times and changes in human life patterns cause human needs to also change, one of which is primary needs, especially in terms of food and drink. The increasing need for food, of course, will bring business opportunities, one of which is the aqiqah & catering business. One of these businesses in Surabaya is Aqiqah Mandiri & Catering. Aqiqah Mandiri & Catering is a business engaged in services and catering which is one of the shelters of Yatim Mandiri. The Aqiqah Mandiri & Catering business is classified as superior and has a good enough potential to develop. Competition in the business world is getting wider, causing companies to have a good marketing strategy to increase sales turnover. With regard to the business strategy carried out by Aqiqah Mandiri & Catering, researchers are interested in studying the marketing strategy implemented by Aqiqah Mandiri & Catering to increase sales turnover. This research is a qualitative descriptive research. The data sources obtained are primary and secondary data. Data collection techniques were carried out by observation, interviews and documentation. Data analysis techniques used data collection, data reduction, data presentation and drawing conclusions. The results of this study indicate that Aqiqah Mandiri & Catering in marketing implements the 7P strategy which includes product, price, place, promotion, process, people and physical. Of the seven strategies, the most dominant in increasing sales turnover is the product, price and promotion strategy. The marketing strategy applied also does not deviate from Islamic economic principles. Keywords: Marketing strategy, sales turnover, Marketing mix
OPTIMATISASI PEMANFAATAN DANA WAKAF MELALUI PERUSAHAAN ASURANSI SYARIAH Ani Faujiah
ICO EDUSHA Vol. 1 No. 1 (2020): INTERNATIONAL CONFERENCE ON EDUCATION MANAGEMENT AND SHARIA ECONOMICS (ICO EDUS
Publisher : STAI AN-NAJAH INDONESIA MANDIRI

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Waqf insurance benefits and investment in sharia life insurance may follow the provisions contained in the fatwa. The concept of waqf in insurance is divided into three types. First, the Wakaf Fund, a waqf as an insurance model, in which Tabarru funds in sharia insurance called waqf funds. The mechanism, before people tabarru, the company formed a waqf fund, then people tabarru and tabarru funds were put into the fundwakaf fund. Second, Wakaf Polis is a policy that is ready and in the hands of policyholders, the benefits are pledged to the agency or waqf institution. Policies received by waqf agencies or institutions come from conventional and sharia insurance. The relevance of waqaf and sharia insurance aims to the utilization of insurance by investing through waqf management institutions that later have results and benefits, then those benefits can be used for the benefit of the people. This research uses phenomenological qualitative approach, because qualitative approach has characteristics, among others: it has actual settings, researchers become key instruments, data is usually descriptive, emphasizes the process, data analysis is inductive, and meaning (meaning) of each event is an essential concern. The technique used to observe the activities in Islamic financial institutions is engaged in insurance and waqf as an important actor in wealth distibusi Keywords: waqf, Sharia insurance, Islamic financial institutions
PRINSIP BEKERJA KERAS DALAM MENINGKATKAN KESEJAHTERAAN INDIVIDU (STUDI KOMPARASI TERHADAP SISTEM EKONOMI KAPITALISME DAN SISTEM EKONOMI SYARIAH) Sulis Budiman; Nadya Oktavia; Saifudin; Mila Nadia; Muhammad Fadlum; Ani Faujiah
ICO EDUSHA Vol. 2 No. 1 (2021): THE 2nd ICO EDUSHA 2021 INTERNATIONAL CONFERENCE ON EDUCATION MANAGEMENT AND SH
Publisher : STAI AN-NAJAH INDONESIA MANDIRI

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This scientific writing explains how to work hard which can improve individual welfare, through a combination of capitalist theory and sharia,. In this study, we used a research approach in the form of Library Research. Literature study is a study that is used to collect information and data with the help of various materials in the library such as documents, books, magazines, historical stories, etc. (Mardalis: 1999). Keywords: hard work, welfare References Alfat, dkk. 2003. Aqidah Akhlak. Semarang: PT. Toha Putra Ibrahim dan Darsono. 2009. Membangun Akidah dan Akhlak. Solo: PT. Tiga Serangkai Pustaka Mandiri Multahim, dkk. 2007. Pendidikan Agama Islam. Jakarta: Yudistira Tim Penulis. 2009. Materi Inti dan Soal Jawab Pendidikan Agama Islam. Solo : PT. Tiga Serangkai Pustaka Mandiri Muslimin, Muhammad Irwin, and Darwanto Darwanto. "Studi Komparasi Pemikiran Ekonomi Islam Syed Nawab Haider Naqvi dengan Yusuf Al-Qardhawi." Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 4.1 (2022): 136-161. Ghofur, Abdul. "Pengantar Ekonomi Syariah: konsep dasar, paradigma, pengembangan ekonomi syariah." (2020). Sholihin, Ahmad Ifham. Buku pintar ekonomi syariah. Gramedia Pustaka Utama, 2013. Al Arif, M. Nur Rianto, and Euis Amalia. Teori mikroekonomi: Suatu perbandingan ekonomi Islam dan ekonomi konvensional. Prenada Media, 2016. Shalahuddin, Iwan, Indra Maulana, and Teresia Eriyani. Prinsip-Prinsip Dasar Kewirausahaan. Deepublish, 2018. RIZQI AMELIA, 1742143236 (2018) ANALISIS SISTEM PENGUPAHAN UNTUK MENINGKATKAN KESEJAHTERAAN KARYAWAN DALAM PERSPEKTIF EKONOMI ISLAM (Studi Kasus pada UD. Gemilang Blitar). [ Skripsi ] TASMARA, Toto. 2002. Membudayakan Etos Kerja Islami. Jakarta: Gema Insani Bertens, K. 2020. Etika Profesi. Jakarta: Gramedia Pustaka Utama Sutrisno, Edy. 2017. Manajemen Sumber Daya Manusia. Jakarta: Kencana Listyaningsih, Erna, Apip Alansori. 2020. Kontribusi UMKM Terhadap Kesejahteraan Masyarakat. Yogyakarta: Andi Indraddin, Irwan. 2016. Strategi dan Perubahan Sosial. Yogyakarta. Deepublish
KEUNGGULAN DAN KEKUATAN SISTEM EKONOMI PANCASILA Mokhammad Fazar; Nizma Zaqlulsyah; Nur Islamiyah; Maulidyah Qurrotul A'yuni; Rully Maulidyah Andriana; Ani Faujiah
ICO EDUSHA Vol. 2 No. 1 (2021): THE 2nd ICO EDUSHA 2021 INTERNATIONAL CONFERENCE ON EDUCATION MANAGEMENT AND SH
Publisher : STAI AN-NAJAH INDONESIA MANDIRI

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The advantages of the basic principles contained in the Pancasila economic system are equally related to the principles of humanity, economic nationalism, economic democracy which are embodied in a people's economy and justice. Of course, the concept of Pancasila economics itself is not just a practical theory in economic behavior, but is a discipline of economics with principles to allocate scarce and limited resources to be used rationally so as to achieve maximum results for the welfare of all Indonesian people. Pancasila economy is a joint effort based on the principle of national cooperation, which can also aim to realize social justice in shared prosperity and prosperity. Keywords: Superiority, Pancasila Economic System References Muhammad Hatta, Politik Kebangsaan dan Ekonomi, [Jakarta: PT. Kompas Media Nusantara, 2015], 393. Kaelan, Pendidikan Pancasila, [Yogyakarta: Paradigma, 2014], 4 - 5. Sukarno, Filsafat Pancasila Menurut Bung Karno, Jakarta, Media Prassendo, 2016. Sulastomo,” Cita-cita Negara Pancasila “, Jakarta, PT. KOMPAS Media Nusantara, 2014. Sri-Edi Swasono, Sistem Ekonomi dan Demokrasi Ekonomi, (Jakarta: UI Press, 1987), Cet. Ke-2, 122 Mubyarto, Pemberdayaan Ekonomi Rakyat dan Peranan Ilmu-ilmu Sosial (Yogyakarta: Gadjah Mada University Press, 2002), 28. Swasono Sri-Edi, Sistem Ekonomi dan Demokrasi Ekonomi, Jakarta: UI Press, 1987. Wahid Abdurrahman,” Islamku, Islam Anda, Islam Kita “, Jakarta, Projeck Demokrasi, 2011. http://www.ekonomikerakyatan.ugm.ac.id./my%20Web/sembul//59.htm Abdurrahman Wahid, Islamku, Islam Anda, Islam Kita, (Jakarta: Projeck Demokrasi, 2011), 183. https://ojs.unpkediri.ac.id/index.php/pinus Abdul Madjid dan Sri-Edi Swasono, Wawasan Ekonomi Pancasila, (Jakarta: UI Press, 1998), 32-33. https://www.maxmanroe.com/vid/bisnis/sistem-ekonomi-pancasila.html V.Wiratna Sujarweni,Metodeologi Penelitian ( Yogyakarta : Pustaka Baru Perss, 2014), h.57..
IMPLEMENTASI PENERAPAN SISTEM EKONOMI TERBUKA DI INDONESIA (Sebuah Tinjauan Terhadap Q.S. Mulk ayat 15) M. Farhan Rosyidi; Nur Aidah Rahmah; Sufiyani; Alfira Dwi A; Dinda Rizky Meidiana; Ani Faujiah
ICO EDUSHA Vol. 2 No. 1 (2021): THE 2nd ICO EDUSHA 2021 INTERNATIONAL CONFERENCE ON EDUCATION MANAGEMENT AND SH
Publisher : STAI AN-NAJAH INDONESIA MANDIRI

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Abstract

The purpose of this paper is to find out the implementation of an open economic system in Indonesia based on QS Al Mulk paragraph 15. This economic openness Indonesia occupies 68 levels in the world according to GIEO. Indonesia is taking full advantage of strategic trade relations in Southeast Asia so that foreign capital flows support the current account balance. Then the Governments are required to improve the management of resources so as not to hinder exports and imports as well as God who encourages people to seek sustenance and work. This research is a library research that uses library materials as the main material in this research. The results of this study show that Indonesia implements an open economic system that cannot be separated from the threat of recession, but Indonesia has managed to manage its resources well, so that Allah gives benefits to His creatures. Keywords: Impact, Implementation, Open Economy, International Trade, Status References Chalid, N. (2013, Desember). Peranan Ekspor Dalam Perekonomian Riau. Jurnal Ekonomi, 21, 14. Https://Www.Google.Com/Amp/S/Www.Cips-Indonesia.Org/Amp/Keterbukaan-Ekonomi-Bantu-Perkuat-Perekonomian-Nasional Https://Www.Studocu.Com/Id/Document/Universitas-Gadjah-Mada/Business/Dampak-Keterbukaan-Ekonomi-Di-Indonesia/1891315 Persentase Ekspor Indonesia Terbaru. (T.Thn.). Dipetik November 08, 2021, Dari Www.Bps.Go.Id: Https://Www.Bps.Go.Id/Pressrelease/2021/04/15/1821/Ekspor-Maret-2021-Mencapai-Us-18-35-Miliar-Dan-Impor-Maret-2021-Senilai-Us-16-79-Miliar.Html Rahmi Nuraini P.P., D. M. (2019). Analisis Pengaruh Keterbukaan Ekonomi Terhadap Pertumbuhan Ekonomi. Jurnal Dinamika Ekonomi Pembangunan, 2, 20-35. Safitriani, S. 2014. Buletin Ilmiah Litbang Perdagangan: Perdagangan Internasional Dan Foreign Direct Investment Di Indonesia, Vol 8 (1). Setiawan, H., Dan Lestari, S. 2011. Perdagangan Internasional. Yogyakarta: Pustaka Nusantara. Tafsir Surah Al-Mulk Ayat 15. (T.Thn.). Dipetik November 08, 2021, Dari Tafsirweb.Com: Https://Tafsirweb.Com/11043-Surat-Al-Mulk-Ayat-15.Html Veritia, Dkk. 2019. Teori Ekonomi Makro. Jakarta: Unpam Press. Chalid, N. (2013, Desember). Peranan Ekspor Dalam Perekonomian Riau. Jurnal Ekonomi, 21, 14. Https://Www.Google.Com/Amp/S/Www.Cips-Indonesia.Org/Amp/Keterbukaan-Ekonomi-Bantu-Perkuat-Perekonomian-Nasional Https://Www.Studocu.Com/Id/Document/Universitas-Gadjah-Mada/Business/Dampak-Keterbukaan-Ekonomi-Di-Indonesia/1891315 Persentase Ekspor Indonesia Terbaru. (T.Thn.). Dipetik November 08, 2021, Dari Www.Bps.Go.Id: Https://Www.Bps.Go.Id/Pressrelease/2021/04/15/1821/Ekspor-Maret-2021-Mencapai-Us-18-35-Miliar-Dan-Impor-Maret-2021-Senilai-Us-16-79-Miliar.Html Rahmi Nuraini P.P., D. M. (2019). Analisis Pengaruh Keterbukaan Ekonomi Terhadap Pertumbuhan Ekonomi. Jurnal Dinamika Ekonomi Pembangunan, 2, 20-35. Safitriani, S. 2014. Buletin Ilmiah Litbang Perdagangan: Perdagangan Internasional Dan Foreign Direct Investment Di Indonesia, Vol 8 (1). Setiawan, H., Dan Lestari, S. 2011. Perdagangan Internasional. Yogyakarta: Pustaka Nusantara. Tafsir Surah Al-Mulk Ayat 15. (T.Thn.). Dipetik November 08, 2021, Dari Tafsirweb.Com: Https://Tafsirweb.Com/11043-Surat-Al-Mulk-Ayat-15.Html Veritia, Dkk. 2019. Teori Ekonomi Makro. Jakarta: Unpam Press.
PERAN FILANTROPI DI MASYARAKAT (Studi Analisis terhadap konsep dalam Sistem Ekonomi Sosialisme dan Sistem Ekonomi Syariah) Chonita Lutfyah; Pamela Vernanda; Annisa Amalia Wati; Devi Rahmadhiyanti; Natasya Samantha; Ani Faujiah
ICO EDUSHA Vol. 2 No. 1 (2021): THE 2nd ICO EDUSHA 2021 INTERNATIONAL CONFERENCE ON EDUCATION MANAGEMENT AND SH
Publisher : STAI AN-NAJAH INDONESIA MANDIRI

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The main purpose of this research is to find out how philanthropy is in the concept of socialist economic system and sharia economic system. This study uses a qualitative descriptive research method with a literature analysis study (library research). There are advantages and disadvantages to this philanthropy for the state. Islamic philanthropy is a term that emerged in modern times as a result of the adoption of the word. This kind of philanthropy activity has taken place before the existence of Islam because the discourse of social justice has developed from before the existence of Islam. In Indonesian, a term that is quite similar to philanthropy is social generosity, which includes zakat, infaq, alms, and waqf (ZISWAF).In theory, the concept of philanthropy as a mechanism for distributing wealth is the activity of diverting a portion of wealth or material assets from those who have a capable economy, to be distributed to those who are less fortunate in their economy. This proves that zakat, infaq, alms, and waqf, or philanthropic institutions are public or social institutions that play a major role in the socio-economic community. Islamic philanthropy (zakat, infaq, alms, and waqf) is a solution to people's problems and humanitarian problems, especially poverty. So the poverty alleviation effort is to develop and manage ZISWAF funds optimally, or by managing funds productively. Through the CSR (Corporate Social Responsibility) program, business actors are not only concerned with profit but also contribute to society such as PT Sido Muncul. Keywords : Philanthropy, Socialist Economic System, Sharia Economic System References Abdiyansyah linge. "Filantropi islam sebagai instrumen keadilan ekonomi"Jurnal perspektif ekonomi darussalam volume 1, nomor 2, September 2015 Donny Prasetyo, Irwansyah, “Memahami Masyarakat dan Prespektifnya”, Jurnal Manajemen Pendidikan dan Ilmu Sosial, Volume 1, Issue 1, Januari2020, Fitra Rizal, Haniatul mukaromah "Filantropi Islam Solusi Atas Masalah Kemiskinan Akibat Pandemi Covid 19" Jurnal hukum dan pranata sosial islam. Vol. 3 No.1 . Januari-juni 2021 Hanik Fitriani.,’’Kontribusi Zakat sebagai Solusi Menghadapi Krisis Ekonomi Dan Keuangan Sosial Islam di Masa Pandemi Covid-19’’, Journal of Islamic Philanthropy and Disaster, Vol 1, No 1 (2021), Ibid, Mansur Efendi.’’,Pengelolaan Filantropi Islam di Tengah Pandemi Covid-19’’, Jurnal Manajemen Zakat dan Wakaf, Volume 2 , No. 1, Tahun 2021, Nur Iman Hakim AlFaqih,S.E.I.,M.E.K.,” Peran Lembaga Filantropi Islam dalam Menanggulangi Turbulensi Ekonomi Masyarakat dalam situasi Pandemi Covid-19’’,Jurnal Ekonomi Islam, Vol:4,No.1,Desember2020, Priyono dan Zainuddin Ismail, “Sosialisme”, 271 Sudirman, "Zakat dalam Pusaran Arus Modernitas" jurnal ekonomi islam dan sosial Vol.3 No.1, Juni 2021 Syamsul Effend, Perbandingan Sistem Ekonomi Islam dan Sistem Ekonomi Kapitalis dan Sosial”, Jurnal Riset Akuntansi Multiparadigma (JRAM) Vol.6, No.2, Desember 2019, Tajudin, Gilang Zulfikar, Mas Fierna Janvierna Lusie Putri, Amrizal, Rulli Hardi, “Menumbuhkan Filantropi antar Sesama”, Jurnal Loyalitas Sosial, Vol.3 No.1 Maret 2021, Tamim, Imron Hadi "Peran Filantropi dalam Pengentasan Kemiskinan Dalam Komunitas Lokal" jurnal sosial islam Vol.1 no.1 (2011) Udin Saripudin, "Filantropi Islam Dan Pemberdayaan Ekonomi", Jurnal Bisnis dan Manajemen Islam, Vol. 4, No. 2, (Desember 2016), 179 Widjaja, Gunawan. 2008. "Resiko Hukum dan Bisnis Perusahaan Tanpa CSR". Jakarta : Penebarswadjaya Dea Duta Aulia, Konsisten Jalankan CSR, Perusahaan Ini Raih Penghargaan Bergengsi dari BISRA 2021, diakses dari https://m.tribunnews.com/amp/bisnis/2021/04/23/konsisten-jalankan-csr-perusahaan-ini-raih-penghargaan-bergengsi-dari-bisra-2021, pada tanggal 9 Desember 2021, pukul 20.30 Zakaria Batubara, “Ekonomi Syariah Sebagai Fondasi Ekonomi Kerakyatan Untuk Mencapai Indonesia Yang Sejahtera”,Iqtishaduna : Jurnal Ilmiah Ekonomi Kita, vol. 01, no. 01, Juni 2012
PERKEMBANGAN HALAL INDUSTRI SEBAGAI LANGKAH MEMBUMIKAN SISTEM EKONOMI SYARIAH Nurifa Adha; Lukman Hakim; Yoga Bayu Nugroho; Nur Hidayana Hafid; Hikmatun Nikmah; Ani Faujiah
ICO EDUSHA Vol. 2 No. 1 (2021): THE 2nd ICO EDUSHA 2021 INTERNATIONAL CONFERENCE ON EDUCATION MANAGEMENT AND SH
Publisher : STAI AN-NAJAH INDONESIA MANDIRI

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Indonesia with the largest Muslim community, may take a dominant role in the global halal industry. In order for industry halal can grow and develop rapidly so as to offset the Internasional economy, it is necessary to work hard to encourage the rise of Indonesian halal industry. We can use the halal industry with all its potential to encourage an increase in the value of foreign exchange reserves. Industrial halal are acceptable and desirable community itself and become a mainstay so as to move the real sector and the national economy it is necessary to foster a proper strategy for the development of halal industry in Indonesia. Keywords: Industry Halal, Economy, Syariah Economy System References Andhika, Aldi, Annisa, dan Ira. “Peluang Industri Halal Global di Tengah Pandemi Corona.” Komite Nasional Ekonomi Keuangan Syariah. Mei 2020. Arwani, Agus. “EKONOMI ISLAM SALAH SATU MODEL ALTERNATIF STRATEGI MEREKATKOKOHKAN NKRI” 2 No. 01 (Oktober 2015). Fathoni, MA, dan Tasya Hadi. “Potret Industri Halal Indonesia.” Jurnal Ilmiah Ekonomi Islam 6 no 3 (2020). “Kementerian Keuangan Republik Indonesia,” 2019. Lis, Siska. “Analisis Maqashid Syariah dalam Pengembangan Hukum Industri Halal di Indonesia.” Jurnal Law and Justice 3 No 2 (Oktober 2018): 96. Nandy. “Sistem Ekonomi Islam.” Gramedia Blog, t.t. https://www.gramedia.com/literasi/sistem-ekonomi-islam/. “State of Global Islamic Economy Report,” 2019. Sukoso, Wiryawan Adam, Kusnadi Joni, dan Sucipto. Ekosistem Industri Halal. Jakarta: Perpustakaan Nasional RI, 2020.
OPTIMALISASI PERAN GENERASI MILLENIAL DALAM MENGEMBANGKAN KEWIRAUSAHAAN BERBASIS DIGITAL (STUDI KASUS USAHA ONLINE BUCKET DAN HAMPERS) Fadlatul Wasilah; Asep Kholidul Mufid; Irfan Rosidi; Ninik Ariesta Zulfani; Ani Faujiah
ICO EDUSHA Vol. 2 No. 1 (2021): THE 2nd ICO EDUSHA 2021 INTERNATIONAL CONFERENCE ON EDUCATION MANAGEMENT AND SH
Publisher : STAI AN-NAJAH INDONESIA MANDIRI

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Indonesia is currently still facing challenges in developing a digital economy. This requires the participation of the millennial generation in developing the digital economy. The millennial generation is the generation born at the time of the increasingly rapid technological developments in human life, namely between 1977-1994. The millennial generation has an important role in the development of the digital economy. One of the efforts that the millennial generation can take is to develop entrepreneurship based on digital technology. This study uses a qualitative descriptive research method with an analytical study approach. The data collection techniques that researchers use include observation and interviews. The results showed that 90% of sales were made through online media and the remaining 10% was door to door to consumers. The strategies used by the two resource persons were creating interesting social media content, giving gifts, doing promotions on certain days and holding giveaways. The challenges faced are the ups and downs of consumers, a decline in demand due to the Covid-19 pandemic, some mistake from business actors, and errors from suppliers (goods providers). Keywords: Millennial Generation, Entrepreneur, Digital References Ambarwati, dan Indra Sumarna Sobari. “Membangun Jiwa Kewirausahaan di Era Millenial bagi Mahasiswa Institut Stiami Kampus Tangerang Selatan.” Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat 2 (Januari 2020). Annisa, Siti Noer. Wawancara, 11 Desember 2021. Azizah, Nurul Safura. “Pengaruh Literasi Keuangan, Gaya Hidup pada Perilaku Keuangan Generasi Millenail.” Prisma (Platform Riset Mahasiswa Akuntansi 01 (31 Maret 2020). Bayti, Tety Nur. Gagasan Millenial dan Generasi Z Untuk Indonesia Emas 2045. Atambua Barat: Fianosa Publishing, 2020. Ernawati, Yenni. “Komik Digital Ekonomi Untuk Generasi Milenial.” Jurnal Education and development 08 (Mei 2020). Fitriyadi, Enjah Pipit. “Inovasi E-commerce dan Startup Sebagai Tantangan Masyarakat Industri 4.0.” Jurnal Teknologi Informasi ESIT 14 No 2 (2019). Guthrie, Cameron. “The digital factory: a hands-on learning project digital entrepreneurship.” Journal of Entrepreneurship Education 17 No1 (2014). Hasan, Muhammad, Nur Arisah, Fira Ayu Sasmita, Miranda, Aisyah Amailiah Putri, dan Chatrien Dione Pattisina. “Perilaku Berwirausaha Generasi Millenial di Era Pandemi COVID-19.” Jurnal Pendidikan Ekonomi Undiksha 13 (2021). Murti, Nuriska Listyo. “Strategi Marketing Door to Door dalam Meningkatkan Jumlah Anggota BMT Al-Hikmah Cabang Gunungpati Sekaran.” Universitas Islam Negeri Walisongo, 2017. Qotrunnida, Nirmala. Wawancara, 11 Desember 2021. Santoso, Amanda Putri. “Pengaruh Konten Instagram terhadap online engagement.” Institut Teknologi Sepuluh November, 2017. Sundari, Cisilia. “Revolusi Industri 4.0 merupakan peluang dn tantangan bisnis bagi generasi milenial di Indonesia,” 15 Oktober 2019. Wirapraja, Alexander. “Pemanfaatan E-Commerce Sebagai Solusi Inovasi Dalam Menjaga Sustainability Bisnis.” Teknika 7 Nomor 1 (Juli 2018).