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Strategi Komunikasi Penggiat Batik Dalam Membangun Kecintaan Masyarakat Terhadap Batik Tradisional Jovita Jovita; Eko Harry Susanto; Kurniawan Hari Siswoko
Koneksi Vol 1, No 2 (2017): Koneksi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/kn.v1i2.2018

Industri batik tradisional Indonesia tengah menghadapi permasalahan pelik yang cukup mempengaruhi eksistensi batik di mata masyarakat. Hal ini mendorong para penggiat batik untuk terus mengupayakan berbagai cara mengatasi permasalahan tersebut. Penelitian ini membahas strategi komunikasi yang dilakukan para penggiat batik dalam membangun kecintaan masyarakat terhadap batik tradisional. Peneliti menggunakan konsep komunikasi persuasif. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Teknik pengumpulan data melalui wawancara tidak terstruktur, studi kepustakaan, penelusuran data online dan observasi. Subjek penelitian adalah Yayasan Batik Indonesia dan Museum Tekstil. Informan kunci mewakili penggiat batik yakni Prof. Rahardi Ramelan, Tumbu Rahardi Ramelan, Ir. Doddy Soepardi H.A.R, Mayasari Sekarlaranti, Lila Cokronagoro, Sari Permana, Muh. Zaenudin. AMD.Sn, S.Hut. Hasil penelitian menunjukkan bahwa untuk membangun kecintaan masyarakat terhadap batik tradisional, Yayasan Batik Indonesia dan Museum Tekstil melakukan berbagai upaya komunikasi persuasif yang diwujudkan dalam bentuk sosialisasi sebagai strategi komunikasi penggiat batik.

Pengaruh Gaya Kepemimpinan Dan Budaya Organisasi Terhadap Kinerja Karyawan di Divisi Human Capital Management PT Bank Central Asia, Tbk Agnes Mega Kosasih; Eko Harry Susanto
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 6 (2019): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Along with the changing times and changes in consumer behavior in today's digital era, it encourages companies to adapt, not only from external factors but also from the company's internal factors. Existing leadership methods must be able to connect employees from different ages and backgrounds. In addition to leadership style, organizational culture is also an important consideration in today's business competition. This study aims to know and analyze simultaneously the influence of leadership style and organizational culture on the performance of employees in the Human Capital Management Division of PT Bank Central Asia, Tbk. This study uses quantitative analysis methods. Data collection was carried out with questionnaires distributed to employees of the Human Capital Management division at PT Bank Central Asia, Tbk. This study uses multiple linear analysis.

Pengajuan Artikel Jurnal Analisis Pengembangan Bisnis Kafe District Resto & Bar Untuk Meningkatkan Daya Saing Tommy Halim Wijaya; Eko Harry Susanto
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 3 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

District Resto & Bar is one of the public spaces which is one of the industries engaged in Restaurant and bar. The purpose of this study is to analyze external factors and internal factors in District Resto & Bar in developing business in order to improve competitiveness. The research aims to formulate a strategy to implement District Resto & Bar. The strategy formulation starts from the analysis of the internal environment, external environment and industry environment of business, then using IFE matrix and EFE matrix scores to determine the position of District in IE matrix. The purpose is finding a suitable strategy to be implemented for District. The result of the IE matrix shows that café is at quandrant V “Hold and Maintain”, so the suitable strategy to be applied is the market penetration strategies and product development startegies. Implementation of the strategy consist of implementation of management strategies, organizational strategies of human resources, operational strategies, and financial strategies.

Pengaruh Marketing Mix 4P dan Perceived Quality Terhadap Purchase Decision Smartphone Vivo Liandri Darma Putra; Eko Harry Susanto
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 6 (2019): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

The purpose of this study is to analyze the effect of the marketing mix (product, price, promotion and place) and perceived quality on purchasing decisions. The research implemented quantitative method, in which questionnaire were distributed to a total of 120 respondents, thus enabling the data to be analyzed. Data were collected from respondents in Jakarta Barat regions. Data were analyzed by SPSS version 20.00 for windows using multiple linier regression method. After conducting data analysis, it was revealed that place and perceived quality have a significant impact on purchase decision. Meanwhile product, price and promotion doesn’t have a positive impact toward purchase decision. But all variables simultaneously have a significant effect toward purchase decision.

Strategi Pemasaran dalam Bentuk Promosi Terhadap Minat Beli Konsumen Studi Deskriptif : CGV Cinemas – Central Park Lusia Debora; Eko Harry Susanto
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 1 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

A company have a different marketing strategy. The purpose of this research carried out with the title "Marketing Strategy in the Form of Promotion of Consumer Purchasing Interests is to find out the marketing strategy carried out by CGV Cinemas and find out which promotion elements are more in demand by CGV Cinemas consumers located in Central Park Mall. This research was conducted by using descriptive qualitative methods, the technique of collecting primary data was done by means of interviews and secondary data collection techniques through books that were relevant to the object of research, the internet and the annual report of CGV Cinemas. The results of this study indicate that CGV Cinemas consumers know the marketing strategy in the form of CGV Cinemas promotion through advertising media, publications, direct sales, sales promotions and face-to-face sales that encourage consumers to make purchases.

Pengaruh Perceived Quality Terhadap Customer Loyalty dengan Perceived Risk dan Customer Trust Sebagai Variabel Mediasi pada PT. XYZ Edrick Heriyanto; Eko Harry Susanto
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 3 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v4i3.7912

The purpose of this study is to examine the influence of perceived quality toward customer loyalty which is mediated by perceived risk and customer trust for PT. XYZ that engaged in chemistry. There are four variables perceived quality as the independent variable, customer loyalty as the dependent variable, and perceived risk and customer trust as mediating variable. The sample was determined by purposive sampling method, the questionnaire was well-collected and was used in data processing using the Structural Equation Modeling (SEM) method with Smart PLS 3.0 program. This analysis was conducted on 115 respondents as customer of PT. XYZ. Based on the result of the study, it was found that perceived quality, perceived risk, and customer trust have influence towards customer loyalty, perceived quality have influence towards perceived risk and customer trust, perceived quality had an indirect effect on customer loyalty via perceived risk and customer trust.

Analisa Manajemen Strategik Pt Fondaco Jayatama Dalam Bersaing Mauren Astria; Eko Harry Susanto
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 2 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

To support the improvement of dental health in the community it is necessary to overcome them. The efforts of PT Fondaco on the fact encourage the founder to become one of the suppliers who support a variety of dental experts in the treatment by providing various medical purposes.The purpose of this research is to analyze the influence of external environment, and internal to competitiveness and analyze the competitive strategy of PT Fondaco Jayatama to improve competitiveness. The method used in this research is qualitative descriptive method by doing SWOT analysis (EFE and IFE matrix), IE matrix in matching stage, and QSPM analysis in desicion stage. The results of the EFE and IFE matrix analysis showed that Fondaco Jayatama can used all the opportunities and can overcomed threats from the rivalry. PT Fondaco Jayatama also has a good internal and can not be down by the external environment. PT Fondaco Jayatama was a strong competitors. The conclusion of this research is product development strategy is the best strategy to be apply in the organization.

Pentingnya Strategi Bisnis Yang Tepat Dalam Mempertahankan Eksistensi Suatu Usaha (Studi Kasus: Penutupan Sevel) Ari Yuliani; Eko Harry Susanto
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 1 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Sevel is a well known brand for convinience store that has thousand outlets in seventeen countries. In June 2018 Sevel had to stop their business in Indonesia due to the buyout failure by Charoen Pokphand. Sevel should have still operate their business as they have strong management and infrastructure to do so. The purpose of this study is to examine whether the business strategies they had been running for is the right strategies and if its not, what kind of strategies should be applied for the company business. The analysis methods of this research use five matrix, i.e Internal Factor Evaluation (IFE) Matrix, Eksternal Factor Evaluation (EFE) Matrix, Competitive Profil Matriks (CPM), SWOT Matrix, SPACE Matrix, Internal Eksternal (IE) Matrix and QSPM. The QSPM matrix result shows that Sevel should focus on market penetration strategy in 2016 as there were so many factors, either form internal or eksternal environment, to support their action plan while they still can run few strategies from retrenchement strategy as necessary.

Pendapat Pemilik Usaha-Usaha Kuliner Di Jakarta Terhadap Peran Go-Food Dalam Pengembangan Usahanya Octarini Octarini; Eko Harry Susanto
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 6 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

The rapid change of technology has a massive impact in all kinds of culinary business in Jakarta. This research will describe opinions from culinary businesses in Jakarta regarding the existence of Go-Food as a tool to develop their business. What role does Go-Food play as a tool for their business strategy, the changes they experience after they cooperate the business with Go-Food, and what are their opinions about the best strategy for their cooperation to achieve maximum benefits for every party. This research is using a qualitative descriptive method. The results of this research shows that Go-Food does not bring many influences for well established businesses that had been around for many years, on the contrary in new businesses Go-Food bring a massive impact. Some changes are positive and some are negative. The positive sides are growth of profit and turnover, expanding product delivery range, brand awareness and brand exposure. The negative side is the increases of product price appeared in Go-Food application. At the end of this research every party agree that Go-Food has given a good service for its customers and all culinary businesses whom Go-Food has collaborated with.

Analisis Isi Pemberitaan Event Internasional Di Indonesia Mengacu Pada Konsep Objektivitas (Studi Pemberitaan Miss World 2013 Pada Koran Sindo Periode September 2013) Senny Ferdian Ciu; Eko Harry Susanto
Jurnal Komunikasi Vol. 6 No. 1 (2014): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v6i1.20

AbstractThis study discusses the content of the Miss World 2013 at the Seputar Indonesia in terms of the concept of objectivity Denis McQuail consisting of factuality and impartiality dimension ( impartiality ) . The study was conducted using content analysis method , the approach of the conventional qualitative and quantitative descriptive . The data used in this study is primary data in the form of Miss World news article on Daily Sindo , secondary data in the form of literature review , data or information obtained through interviews. The results of this study are largely preaching Miss World 2013 at the Seputar Indonesia meet factuality dimensions consisting of truth and relevance factor with percentage of respectively 85 % and 95 % , of the amount of news that as many as 20 news articles analyzed . However, the dimensions of which consists of impartiality and neutrality of equilibrium factor , not met in more than half of the analyzed news , namely the percentage of each factor by 25 % and 30 % .AbstrakPenelitian ini membahas tentang isi pemberitaan Miss World 2013 pada Harian Seputar Indonesia ditinjau dari konsep Objektivitas Denis McQuail yang terdiri dari dimensi faktualitas dan impartialitas (ketidakberpihakan). Penelitian ini dilakukan dengan menggunakan metode analisis isi, dengan pendekatan kualitatif deskriptif dan kuantitatif konvensional. Data yang digunakan dalam penelitian ini yaitu data primer yang berupa artikel berita Miss World pada Harian Sindo, data sekunder yang berupa kajian pustaka, data atau informasi yang diperoleh melalui wawancara. Hasil dari penelitian ini yaitu sebagian besar pemberitaan Miss World 2013 pada Harian Seputar Indonesia memenuhi dimensi faktualitas yang terdiri dari faktor kebenaran dan relevansi dengan presentase masing-masing sebesar 85% dan 95%, dari jumlah berita yang dianalisis sebanyak 20 artikel berita. Namun dimensi impartialitas yang terdiri dari faktor keseimbangan dan netralitas, tidak terpenuhi dalam lebih dari separuh jumlah berita yang dianalisis, yakni dengan presentase masing-masing faktor hanya sebesar 25% dan 30%.

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