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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mujtama: Jurnal Pengabdian Masyarakat Journal of Vision and Ideas (VISA)

Evinovita Evinovita

IAI Nasional Laa Roiba Bogor

Author-ID : 2586313

Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Articles

Implementasi Direct Marketing pada Bank BPR Datagita Mustika Wahida Mardhatillah; Dedi Junaedi; Evinovita Evinovita
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 4 No 1 (2022): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

This study aims to analyze the implementation, barriers and direct marketing solutions at PT. BPR Datagita Mustika. The method used is descriptive qualitative analysis with an interview approach and a saturated sample survey. The results showed that there were five media for direct marketing activities that were actively carried out by BPR Datagita Mustika, namely catalog media, online channels such as Instagram and Whatsapp, kiosk/office marketing, telemarketing, and face-to-face sales/offers, while the less active was direct post marketing ( direct mail). Marketing through television and online marketing on website and social media has not been done. BPR Datagita Mustika can defend itself and develop because it is able to capture and process business and social phenomena around it. Furthermore, the company has efforts in the field of marketing, namely marketing communications that are more focused on direct marketing elements. Barriers faced by BPR Datagita Mustika related to the implementation of direct marketing on the face-to-face sales dimension, namely the lack of employee skills so that they must be given training and motivation, catalog marketing is constrained by high costs so that an electronic catalog needs to be made to be more efficient and effective. Telemarketing marketing is constrained by an unstable network so that it is more careful in choosing and adapting to the development of e-business technology.

Strategi Pemasaran Online pada Masa Pandemi Covid-19 Dalam Penerimaan Peserta Didik di SMK Al Hafidz Leuwiliang Bogor Ilma Rahima; Dedi Junaedi; Evinovita Evinovita
VISA: Journal of Vision and Ideas Vol 1 No 1 (2021): VISA: Journal of Vision and Ideas
Publisher : LPPM IAI Nasional Laa Roiba Bogor

This study is intended to answer the following problems: 1) What is the online marketing strategy during the COVID-19 pandemic in accepting students at Al Hafidz Leuwiliang Vocational School? 2) What is the influence of the Al Hafidz Leuwiliang Vocational High School Online Marketing Strategy in accepting students during the covid 19 pandemic? These problems were discussed through research conducted at SMK Al HAfidz Leuwiliang where this madrasa was used as a source of data information to obtain portraits, descriptions, answers and results of marketing management strategies in order to increase student acceptance. In this case the data obtained by means of interviews, observation and documentation. All data will be analyzed descriptively, namely by pouring the results into sentences that are arranged in such a way that they can be neatly arranged sentences. The results of the study show that: 1) In the online marketing strategy at SMK Al Hafidz Leuwiliang implemented by every element in the school, this is because the marketing strategy planning implemented will be able to run more effectively and maximally. SMK Al Hafidz also uses three stages of online marketing strategy, namely: Segmentation; Namely consumer actions about the needs and wants both in the present and in the future , Targeting ; namely positive targeting in determining which areas will become customers of Al Hafidz Vocational School. Three villages are prioritized, namely Karacak, Karyasari and Cibitung villages, as well as Positioning; namely about how to establish a position to gain competitive advantage between educational institutions in Leuwiliang District. 2) The implementation of online marketing strategies does not have much effect on student acceptance. Because offline marketing still needs to be needed by the customer (prospective students). Keywords: Online Marketing, Strategy, Covid 19 Pandemic

Cita & Impian Masyarakat Karacak Leuwiliang Bogor Lusi Mariana; Evinovita Evinovita
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 1 No 2 (2021): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

This community service activity aims to provide opportunities for students to apply knowledge to build public awareness in preventing and overcoming the problem of the Covid-19 pandemic. The activity took place in Karacak Village, Leuwiliang District, Bogor, West Java. The method used is descriptive qualitative analysis based on observation and community participation in the field. The domicile-based thematic KKN was filled with activities for attaching posters, distributing masks, learning assistance, reading aids, work assistance, making hand sanitizers, socializing good hand washing, happy healthy exercise, and teaching assistance at TPQ Barkatul Huda in Kp. Lebak Sirna Rt 04/03 Karacak Village. The positive response given by residents is very diverse. The average citizen gave a good response to the holding of this domicile-based KKN.

Co-Authors Dedi Junaedi Dedi Junaedi Halim Halim Ilma Rahima Lusi Mariana Sukarna Sukarna Wahida Mardhatillah

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