Article Per Year (5 Year)
p-Index From 2021 - 2026
2.359
P-Index
This Author published in this journals
All Journal ETIKONOMI JURNAL ECONOMIA Jurnal Siasat Bisnis Jurnal Kajian Manajemen Bisnis Jurnal Ilmiah Manajemen dan Bisnis Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Jurnal Kajian Manajemen dan Wirausaha International Journal of Management and Business (IJMB) Operations Management and Information System Studies Marketing Management Studies Journal of Accounting and Finance Management (JAFM) Financial Management Studies
Dina Patrisia
Universitas Negeri Padang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Marketing Management Studies

 1 
Effect of brand personality on brand loyalty on Converse brand shoes with brand love as a mediation variable Latifa Putri Anggina; Dina Patrisia
Marketing Management Studies Vol. 2 No. 2 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This experiment is conducted to analyze (1) the effect of brand personality sincerity on brand loyalty on Converse brand shoes users. (2) the effect of brand personality excitement on brand loyalty on Converse brand shoes users. (3) the effect of brand personality sincerity on brand love on Converse brand shoes users. (4) the effect of brand personality excitement on brand love on Converse brand shoes users. (5) the effect of brand love on brand loyalty on Converse brand shoes users. (6) the effect of brand personality sincerity on brand loyalty mediated by brand love on Converse brand shoes users. (7) the effect of brand personality excitement on brand loyalty mediated by brand love on Converse brand shoes users. The population in this research are all generation z Converse brand shoes users and the sample in this study were all Converse brand shoes users who had use more than once. The sample size in this study was 281 respondent. The data has been collected through online questionnaire. The data has been analyzed by using partial square structural aquation modeling. The result of this study indicate that (1) Brand personality sincerity has no positive and no significant effect on brand loyalty on Converse brand shoes users. (2) Brand personality excitement has no positive and no significant effect on brand loyalty on Converse brand shoes users. (3) Brand personality sincerity has positive and significant effect on brand love on Converse brand shoes users (5) Brand love has positive and significant effect on brand loyalty on Converse brand shoes users. (6) Brand personality sincerity has significant effect on brand loyalty through brand love as mediation variable on Converse brand shoes users. (7) Brand personality excitement has significant effect on brand loyalty through brand love as mediation variable on Converse brand shoes users.
Brand love influence on brand equity in Kpop Industry using brand engagement as a mediating variable Nadya Mustafa; Dina Patrisia
Marketing Management Studies Vol. 2 No. 4 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i4.297

Abstract

This research aims to analyze the effect of brand love on brand equity in the Kpop industry with social media brand engagement as a mediating variable in fandom ATEEZ (ATINY). 200 respondents were the sample of this study. Data is processing by SmartPLS and collected from online questionnaire. The results of this study showed that (1) Brand love has a significant positive effect on social media brand engagement in fandom ATEEZ (ATINY). (2)Brand love has a significant effect on brand equity in fandom ATEEZ (ATINY). (3) Social media brand engagement has a significant effect on brand equity in fandom ATEEZ (ATINY). (4) Brand love has a significant positive effect on brand equity through social media brand engagement in fandom ATEEZ (ATINY).
Co-Authors A. Abror Abror Abror Agus Nurofik Annisa Wulandari Febrisa Putri Deswari Finoya Fitrahmisasty Fitra, Halkadri Haffizah, Haffizah Hannafika Ihsan Latifa Putri Anggina Luli Febrianti Mohammad Iqbal Muhammad Razif Muhammad zidane Muthia Roza Linda, Muthia Roza Nadya Mustafa Nini Nur Hafni Lubis Putri Suprijani Rahmi Khairani Raisa Amina Ismet Reza Mulia Sari Satria Buana - Shabbir Dastgir Trio Nugroho Zulfa Hilmi