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The Result of Price Perception, Product Quality, Delivery Quality, Discount Program on the Decision of Scaffolding Rental Mediated by Word of Mouth at PT. Pamungkas Putra Pratama Habibi, Ansor; Zulfitri Zulfitri
Dinasti International Journal of Digital Business Management Vol. 4 No. 2 (2023): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i2.1724

Abstract

The marketing strategy is the most important thing to overcome the fast business competition. This study aims to determine the result of perception, price, product priority, delivery, discount program, on rental choices Scaffolding mediated by word of mouth at PT. Pamungkas Putra Pratama. The method used in this study is a quantitative method with a correlation approach. The populations in this study are all customers of PT. Pamungkas Putra Pratama collected data using a questionnaire or questionnaire distributed to each member of the population. The data analysis technique is by measuring the Likert scale using the SEM analysis of the Smart PLS software. The results of this study indicate that perceptions of price, product priority, delivery, and discount programs have a significant and positive result on the choice to rent scaffolding at PT Pamungkas Putra Pratama. Perception, price, product priority, delivery and discounts also have a positive and significant impact on word of mouth at PT. Pamungkas Putra Pratama. Therefore word of mouth is capable and influential in increasing scaffolding rental choices at PT. Pamungkas Putra Pratama.
DIGITAL MEETS TRADITION: READING PREFERENCES AND ACADEMIC ACHIEVEMENT IN ISLAMIC HIGHER EDUCATION Jamri Dafrizal; Yuldelasharmi Yuldelasharmi; Zulfitri Zulfitri; Diah Sa'adiah
JIPI (Jurnal Ilmu Perpustakaan dan Informasi) Vol 10, No 2 (2025)
Publisher : Progam Studi Ilmu Perpustakaan UIN Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jipi.v10i2.25093

Abstract

The digital transformation era has fundamentally reshaped reading behavioral patterns among university students, particularly within Islamic higher education contexts where traditional literacy practices maintain profound cultural and pedagogical significance alongside emerging digital competencies. This empirical investigation examines reading modality preferences among Islamic Library and Information Science (IPII) students at UIN Sultan Maulana Hasanuddin Banten, analyzing relationships between five distinct reading modalities: traditional print-based reading, digital-mediated reading, academic-focused reading, leisure-oriented reading, and social media consumption patterns. A cross-sectional survey employed a 244-item validated questionnaire administered to 71 IPII students (72.4% response rate, N=98). Statistical analyses included descriptive statistics, Pearson correlations, factor analysis, and cluster analysis using SPSS 28.0. Digital reading demonstrated highest engagement (M = 3.68, SD = 0.52), followed by academic reading (M = 3.61, SD = 0.71) and traditional reading (M = 3.42, SD = 0.63). Strong positive correlations emerged between traditional and academic reading (r = 0.563, p < 0.001). Cluster analysis identified three profiles: digital-oriented readers (40.8%), balanced multimedia readers (32.4%), and traditional-preferenced readers (26.8%). IPII students exhibit complementary rather than competitive relationships between reading modalities, necessitating pedagogical approaches that integrate digital competencies while preserving traditional Islamic scholarly practices.