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All Journal Jurnal Manajemen dan Bisnis (Performa) Jurnal Wacana Pertanian
Ismalia Afriani
Sekolah Tinggi Ilmu Pertanian Dharma Wacana Metro
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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STUDI KELAYAKAN USAHA PEMBESARAN IKAN PATIN DI KELURAHAN MARGOREJO KECAMATAN METRO SELATAN KOTA METRO Ismalia Afriani
Jurnal WACANA PERTANIAN Vol 13, No 2 (2014): Volume 13, Nomor 2, Tahun 2014
Publisher : STIPER Dharma Wacana Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37694/jwp.v13i2.19

Abstract

This research aims to determine the feasibility of enlarging catfishin Sub Margorejo District of South Metro City Metro. This research method of based on collecting data which refer to previous studies and related information from the fish farmer. The methodology used in this study are: primary data and secondary data, using techniques: questionnaires/questionnaire, interview/live interviews with farmers, observation/observation in the study area.  Population is the whole unit or individual in one area  research, in this case all the farmers who carry out fish farming catfish enlarge mentin Sub Margorejo totaled 20 farmers. A whole population of existing member as many as 20 respondents taken as samples by a method entirely hypothetical sensus. Testing conducted using the method of (1) analysis of R/C ratio (2) break event point or break even and (3) SWOT analysis.  The results showed that based analysis of the financial aspect, technical aspect, market aspect, management aspect, legal aspect, institutional aspect, the social aspects of economis and environmental aspects which carried out shows that the bussiness of enlarging catfishin Sub Margorejo District of South Metro feasible to be developed and indevelopedKeywords: feasibility, catfish, SWOT
Analisis Kepuasan Konsumen pada Sayuran Organik di Pasar Swalayan Dewi Nopita Sari; Ismalia Afriani; Zulkarnain Zulkarnain; Ainul Mardliyah; Maryati Maryati
Jurnal Manajemen Bisnis Performa Vol 17, No 1 (2020)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v17i1.5825

Abstract

ABSTRACT This study aims to determine the level of consumer satisfaction with organic vegetables in supermarkets. The location of this research is in Tanjung Karang Supermarkets. Respondents in the study were 30 consumers of organic vegetables in Tanjung Karang Swalayan who were determined by accidental sampling technique (Accidental sampling). The research objective was to determine consumer satisfaction with organic vegetables in supermarkets. The analysis used is the Customer Saticfactions Index (CSI) and Importance Performance Analysis (IPA) analysis. The results obtained are the level of consumer satisfaction of organic vegetables at Tanjung Karang supermarket is classified as satisfied. Meanwhile, from the results of the Importance Performance Analysis (IPA) analysis, the level of consumer interest is slightly greater than the performance level attribute that the company provides. This shows that the level of company performance has not met the expectations desired by consumers. Keywords: Satisfaction, Consumers, Vegetables, Organic, Supermarket  ABSTRAK Penelitian ini bertujuan untuk mengetahui tingkat kepuasan konsumen terhadap sayuran organik di swalayan. Lokasi penelitian ini di Swalayan Tanjung Karang. Responden dalam penelitian adalah konsumen sayuran organik di Swalayan Tanjung Karang sebanyak 30 orang yang ditentukan dengan teknik sampel accidental (Accidental sampling). Tujuan penelitian adalah untuk mengetahui kepuasan konsumen pada sayuran organik di swalayan. Analisis yang digunakan adalah analisis Customer Saticfactions Index (CSI) dan Importance Performance Analisys (IPA). Hasil penelitian yang didapatkan adalah tingkat kepuasan konsumen sayuran organik di Swalayan Tanjung Karang tergolong puas. Sedangkan, dari hasil analisis Importance Performance Analisys (IPA) tingkat kepentingan konsumen sedikit lebih besar dari pada atribut tingkat kinerja yang perusahaan berikan. Hal ini menunjukkan bahwa tingkat kinerja perusahaan belum memenuhi harapan yang diinginkan oleh konsumen. Kata kunci: Kepuasan, Konsumen, Sayuran, Organik, Supermarket 
Co-Authors Dewi Nopita Sari Mardliyah, Ainul Maryati Maryati zulkarnain zulkarnain