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Suraidah Sarbia
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Agriculture, Biological Sciences & Forestry Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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Efektifitas Ruang Terbuka Hijau Lapangan Pancasila Kota Palopo Kastono Kastono; Suraidah Sarbia
Dewantara Journal of Technology Vol. 1 No. 1 (2020)
Publisher : Akademi Teknologi Industri Dewantara Palopo

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Abstract

Ruang Terbuka Hijau adalah bagian dari tata hijau (open space) yang merupakan kawasan tanpa bangunan diantara kawasan terbangun yang berperan sebagai penyeimbang antara daerah terbangun dengan daerah terbuka. Sejalan dengan pemanfaatannya RTH Taman Lapangan Pancasila lebih ke arah fungsi sosial dan pemanfaatan dan fungsi ruang terbuka hijau publik Lapangan Pancasila di Kota Palopo belum efektif akibat kurangnya sarana dan prasarana. Hasil penelitian dianalisis yaitu faktor keamanan, kenyamanan, aksebilitas, vitalitas dan citra, yang menjadi determinan faktor yang cukup kuat terhadap efektifitas pemanfaatan Lapangan Pancasila sebagai ruang terbuka hijau publik di Kota Palopo adalah faktor aksebilitas dan vitalitas. Dari hasil penelitian, dampak keberadaan Pedagang Kaki Lima (PKL) di lokasi Lapangan Pancasila ternyata tidak menggangu pengunjung. Pola pemanfaatan ruang oleh aktivitas PKL di Area Lapangan Pancasila berbentuk taman segi empat dan dikelilingi oleh jalan dengan maksud menjangkau seluruh pengunjung. Hasil ini dapat menjadi acuan dalam penataan kota-kota lain di Indonesia.
Peran Digital Marketing Sebagai Strategi Dalam Membangun Brand Awareness Pada Toko Kue Browmer Kota Palopo Amal Utami, Claudya; Gusna Aryunita; Ririn Anita; Harmi; Suraidah Sarbia
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This journal writing focuses on the role of digital marketing as a strategy in building brand awareness at the Browmer cake shop in Palopo City. The purpose of this writing is to determine the role of digital marketing as a strategy in building brand awareness at the Browmer cake shop in Palopo City. The type of research used is descriptive qualitative research. The data used is secondary data consisting of search results data with research objects, journal articles from research results, previous scientific articles from Google Scholar related to the purpose of writing, namely to determine the role of digital marketing as a strategy in building brand awareness at the Browmer cake shop in Palopo City. The results of the study show that marketing carried out through digital marketing has played a positive role in the sales volume and brand awareness of the Browmer cake shop in Palopo City. This makes it easier for consumers to make product purchases. The ordering process is carried out through personal messages/direct messages on Instagram social media. The Browmer cake shop uses digital marketing not only as a marketing and promotional media, but also as a strategy to build brand awareness in the minds of consumers. Then regarding brand awareness, Browmer's store utilizes Instagram as a social media marketing in conducting brand recall to consumers by utilizing the features available on Instagram to post photos or videos of Browmer's store products every day after production is complete so that consumers can remember Browmer's store products.
Pengaruh Media Sosial Terhadap Keputusan Pembelian Konsumen di Era Digital: Studi Kasus di Kota Palopo Nur Azizil; Debby Indi Nathalia Parealla; Riska; Sitti Nurul Zyaqilah Aziz; Suraidah Sarbia
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Penelitian ini bertujuan untuk membahas pengaruh media sosial terhadap keputusan pembelian konsumen di era digital, dengan fokus pada studi kasus di Kota Palopo. Dalam konteks yang semakin terhubung, media sosial berperan penting dalam membentuk persepsi dan preferensi konsumen. Melalui interaksi yang terjadi di platform media sosial, konsumen dapat mengakses informasi produk, ulasan, dan rekomendasi yang mempengaruhi keputusan mereka untuk membeli suatu barang.
Analisis penggunaan aplikasi Brimo dalam meningkatkan kepuasan nasabah di cabang BRI kota Palopo Salmita; Afia Utari; Aliya; Hidayat; Suraidah Sarbia
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Tujuan dari penelitian ini adalah untuk mengetahui seberapa baik pelanggan menerima dan menggunakan aplikasi BRImo di Kota Palopo. Penelitian ini menemukan komponen yang mempengaruhi kepuasan pelanggan dengan layanan perbankan digital ini. Hasil penelitian menunjukkan bahwa BRImo diterima dengan baik, tetapi ada beberapa hal yang perlu ditingkatkan, seperti sistem harus lebih stabil dan mudah digunakan. Studi ini menemukan beberapa cara untuk meningkatkan kualitas layanan BRImo, seperti mengoptimalkan fitur, meningkatkan keamanan data, dan meningkatkan layanan pelanggan. Akibatnya, BRI diharapkan dapat memenuhi ekspektasi pelanggan yang terus berkembang dan mempertahankan keunggulannya di pasar perbankan digital.
Pengaruh Digitalisasi Perbankan Terhadap Kepuasaan Mahasiswa Pengguna Layanan Digital Bank Syariah (Studi Pada Mahasiswa UMP) Ariska Putri Mase; Artika Sari Devi; Nur Ainun; Rezky Ramadhani; Sulfitra M; Suraidah Sarbia
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This research aims to determine the effect of banking digitalization on student satisfaction at Muhammadiyah Palopo University. This research uses a quantitative method where the population used is all UMP students and the sample consists of 30 samples. This research uses Simple Random Sampling Technique. And using primary data in the form of a questionnaire. The research results show that there is an influence between the Banking Digitalization variable (X) on Student Satisfaction (Y). By implementing banking digitalization, the bank believes it can be compared and has the best responsiveness to customer (student) needs. Based on the data analysis that has been carried out in this research, it can be concluded that there are benefits or positive effects of using digital banking at Sharia Banks on student satisfaction. Currently, customers (students) are used to using digital banking.
Analisis penggunaan aplikasi Brimo dalam meningkatkan kepuasan nasabah di cabang BRI kota Palopo mita, salmita; Afia utari; Aliya; Hidayat; Suraidah sarbia
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

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The purpose of this research is to determine how well customers accept and use the BRImo application in the city of Palopo. This study identifies the components that influence customer satisfaction with this digital banking service. The research results show that BRImo is well received, but there are several areas that need improvement, such as the system needing to be more stable and user-friendly. This study found several ways to improve the quality of BRImo services, such as optimizing features, enhancing data security, and improving customer service. As a result, BRI is expected to meet the ever-evolving expectations of customers and maintain its competitive edge in the digital banking market.
Co-Authors Afia Utari Aliya Amal Utami, Claudya Ariska Putri Mase Artika Sari Devi Debby Indi Nathalia Parealla Gusna Aryunita Harmi Hidayat Kastono Kastono mita, salmita Nur Ainun Nur Azizil Rezky Ramadhani Ririn Anita Riska Salmita Sitti Nurul Zyaqilah Aziz Sulfitra M