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Rosy Aprieza Puspita Zandra
Politeknik Negeri Malang
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Journal : Journal of International Conference Proceedings

 1 
AI-Enhanced Business Model Canvas for Sustainable Tourism Zandra, Rosy Aprieza Puspita; Widhiyanti, Santi
Journal of International Conference Proceedings Vol 8, No 5 (2025): ICEBAT Manado 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i5.4251

Abstract

This study extends previous research on the Plaza Bukit Surga tourism destination, which previously utilized the Business Model Canvas (BMC) and SWOT analysis to identify weaknesses in marketing and resource utilization. To enhance strategic decision-making, this study integrates Artificial Intelligence (AI) into the BMC framework, resulting in an AI-Enhanced Business Model Canvas for sustainable tourism development. Data were derived from prior research conducted between 2022 and 2024, including visitor and revenue data, combined with recent Google Maps reviews collected in 2025. The reviews were analyzed using AI to identify patterns in visitor perception. Findings reveal that 83,50% of visitors express positive sentiment highlighting natural scenery, hospitality, and affordability, while negative sentiments focus on accessibility and facility maintenance. Integrating AI-driven insights into the BMC enhances the Customer Relationship, Value Proposition, and Revenue Streams components, producing a more adaptive and data-driven business model. The study demonstrates that combining traditional qualitative approaches with AI sentiment analytics can strengthen strategic planning and support sustainable management in community-based tourism destinations.
Co-Authors Ah. Suryansyah Akhlis Rizza, Muhammad Annisa Fitriana Apit Miharso Dimas Wahyu Wibowo Dyah Metha Nurfitriasih Dyah Metha Nurftriasih Fathimatus Zahro Fazda Oktavia Galuh Kartiko Handayani Soedarso, Elvyra Harvanda, Veriza Norma Hesti Wahyuni, Hesti Khairy, Muhammad Shulhan Kurnia Ekasari Ludfillah, Novrida Qudsi Novrida Qudsi Lutfillah Nurfitriasih, Dyah Metha Nurindrasari, Diana Padma Adriana Sari Prasetya, Rizky Rika Syahadatina Rohmaniyah, Rohmaniyah SHOLIHAH, ZUMROTUS Suryansyah, Ah. Suryansyah, Ahmad Syahadatina, Rika Tamami, Hairut Widhiyanti, Santi Widi Dwi Ernawati Wijayanti, Rika Zulfa, Amira Zumrotus Sholihah