Ign. Sony Kurniawan
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PENGARUH LINGKUNGAN BISNIS DAN STRATEGI OPERASI TERHADAP KINERJA OPERASIONAL PADA UKM KERAJINAN GERABAH KASONGAN BANTUL Ign. Sony Kurniawan; Risal Rinofah
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 2 No 2 (2016)
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1280.869 KB) | DOI: 10.30738/sosio.v2i2.525

Abstract

This objective of the research was to examine whether or not the operations strategy mediate a relationship between business environment and operational performance. The research collected a sample of SMEs located in Kasongan Bantul Yogyakarta. The sampling was conducted by applying a non-probability method with a purposive sampling technique. The questionnaires processed were 70 in number, which were obtained from direct survey. The data collected were then analyzed by using a path analysis technique. The result of the research not proved that the operations strategy mediated a relationship between business environment and operational performance, but the business environment directly influence the operational performance. Key words: business environment, operations strategy, operational performance