SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora
Vol 2 No 2 (2016)

PENGARUH LINGKUNGAN BISNIS DAN STRATEGI OPERASI TERHADAP KINERJA OPERASIONAL PADA UKM KERAJINAN GERABAH KASONGAN BANTUL

Ign. Sony Kurniawan (Unknown)
Risal Rinofah (Unknown)



Article Info

Publish Date
24 Mar 2017

Abstract

This objective of the research was to examine whether or not the operations strategy mediate a relationship between business environment and operational performance. The research collected a sample of SMEs located in Kasongan Bantul Yogyakarta. The sampling was conducted by applying a non-probability method with a purposive sampling technique. The questionnaires processed were 70 in number, which were obtained from direct survey. The data collected were then analyzed by using a path analysis technique. The result of the research not proved that the operations strategy mediated a relationship between business environment and operational performance, but the business environment directly influence the operational performance. Key words: business environment, operations strategy, operational performance

Copyrights © 2016






Journal Info

Abbrev

sosia

Publisher

Subject

Arts Humanities Education

Description

SOSIOHUMANIORA berisi artikel tentang gagasan konsep, teori, kajian dan hasil penelitian dari berbagai bidang yang berkaitan dengan sosial, budaya dan pendidikan dari para peneliti, praktisi serta hasil karya tugas akhir mahasiswa yang memenuhi ...