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Atina Firdausa Qisthi
Department of English Teaching, Universitas PGRI Madiun, Indonesia
Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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THE CONTEXT OF SITUATION AND CONTEXT OF CULTURE (GENRE) IN THE VIDEO TUTORIALS ON YOUTUBE CHANNEL: A FUNCTIONAL DISCOURSE APPROACH Atina Firdausa Qisthi; Sigit Ricahyono; Tri Wahyuni Chasanatun
Social Sciences, Humanities and Education Journal (SHE Journal) Vol 3, No 1 (2022)
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/she.v3i1.11980

Abstract

This study examines the contexts of the videos in YouTube videos of Devina Hermawan. In examining the contexts of the videos, the researcher adopts Halliday’s systemic functional linguistics (SFL). The data of this study are collected online from “Masakan Indonesia: Indonesian Cuisine” playlist on Devina Hermawan’s YouTube channel. The results demonstrate that three contexts of situation are comparable in the five videos chosen. The others are the stages which are found in context of culture (genre) of YouTube video tutorials, which include1) notice 2) book promotion 3)ingredient promotion 4) materials promotion 5) other product promotion 6) tips and tricks 7) thanking viewers 8) reminder to tag Devina when recooking the dish; and 9) reminder to like, comment, and subscribe. Those findings highlight the differences of procedural text genre in paper-based tutorials and video-based ones. Overall, the results of this study affirm that both context of situation and context of culture (genre) affect how elements are structured to achieve persuasion in computer-mediated communication (CMC).
GLOBAL CULTURE, CULTURAL HYBRIDITY, AND INTRA-SENTENTIAL CODE-MIXING ON DEVINA HERMAWAN'S YOUTUBE CHANNEL Atina Firdausa Qisthi; Sigit Ricahyono; Tri Wahyuni Chasanatun
Social Sciences, Humanities and Education Journal (SHE Journal) Vol 3, No 2 (2022)
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/she.v3i2.12762

Abstract

This study identifies the types of Indonesian-English code-mixing in YouTube videos of Devina Hermawan in reflecting global culture and cultural hybridity. In examining the types of intra-sentential code-mixing, the researchers adopt Muysken (2000) that there are three sub-types i.e. insertion, alternation, and congruent lexicalization. The data are collected online from “Masakan Indonesia: Indonesian Cuisine” playlist on Devina Hermawan’s YouTube channel. They are transcribed and selected based on the types. The results show that there are 159 utterances containing Indonesian-English code-mixing in five selected videos. Further, the utterances categorized as insertional type become the most frequent cases, 86 utterances (54%), followed by congruent lexicalization type in the second place, 65 utterances (41%). The utterances which categorized as alternational type are less frequently found in the videos, 8 utterances (5%). In this case, hybridization in language on the level of individual languages influence the phenomenon of code-mixing. Overall, the results of this study provide the analysis of types of code-mixing, which the texts under investigation, reflect the current global culture which is cultural hybridity.
Co-Authors Sigit Ricahyono Tri Wahyuni Chasanatun, Tri Wahyuni