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All Journal SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Kalatanda : Jurnal Desain Grafis dan Media Kreatif Cilpa : Jurnal Ilmiah Pendidikan Seni Rupa
Septi Asri Finanda
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BRAND ACTIVATION D’ nyon2 n’ D’ nyin2 Septi Asri Finanda
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 3 No 1 (2017)
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (522.693 KB) | DOI: 10.30738/sosio.v3i1.1522

Abstract

D'nyon2 n D'nyin2 (read: de nyon nyon en de nyin nyin) is a character with expressive lines form a sketch. D'nyon2 inspired by the face of Setyo Eko Widodo (Dodo), and the inspiration of D'nyin2 came from Septi Asri Finanda face (Septi). Dodo and Septi face is deformed into the shape of the sketches. The formation of face D'nyon2 n D'nyin2 begins with circular line as a deform step of the face Septi and Dodo by maintaining the character of each face. D'nyon2 n D'nyin2 applied to the commercial fashion products with the brand www.dnyonnyin.com. The presence of D'nyon2 n D'nyin2 to the commercial fashion products requires managing of an integrated of visual communications media to promote the products of www.dnyonnyin.com. Media management to an integrated visual communication is done as a brand awareness of the existence of D'nyon2 n D'nyin2 to the audience. Expressive power of D'nyon2 n D'nyin2 line sketches applied to the integrated visual communications media that will be designed with the underscore of the concept hand drawing illustration of the visual elements that are present in the form of drawings. Brand activation of D’nyon2 n D'nyin2 aims to increase brand awareness of the products www.dnyonnyin.com and bring up the interaction between www.dnyonnyin.com to the target audience so that it can create the experience of the target audience of www.dnyonnyin.com. Brand activation programs D’nyon2 n D' nyin2 is packed with activities sketch on stage with D'nyon2 n D'nyin2 that involves the audience to the event held thus stimulating the openness audience to try and buy the products of www.dnyonnyin.com. Brand activation of D'nyon2 n D'nyin2 tried plugging the image as a friend of the target audience with the benefits offered. The benefits provided are fun, humor, excitement when the target audience using the products of www.dnyonnyin.com. The existence taglines of D'nyon2 n D'nyin2 "Love Everybody Around You" became a message that is unique, different, and interesting as the positioning of the brand activation. Brand activation strategies D'nyon2 n D'nyin, first, is to seek insight consumer insight through the consumer journey of the target audience to find a point of contact. Second, determine the theme. Third, determine the media campaign. Determination an integrated visual communications media that will be designed aims to promote the products www.dnyonnyin.com to support the brand activation of D'nyon2 n D'nyin2 adjusted to outcomes data of the consumer journey of the specified target audience.Keywords : D’nyon2 n’ D’nyin2, Brand Activation
ANALISIS TANDA DAN MAKNA POSTER FILM ‘SITI’ (2014) RUMAH PRODUKSI FOURCOLOURS FILMS Septi Asri Finanda; M. Muhlis Lugis; Dharmawati Dewi Pamungkas
KalaTanda Vol 2 No 2 (2020): Kalatanda
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v2i2.5805

Abstract

Film posters are one of the visual communication media to promote films. The film titled SITI, produced by Fourcolours Yogyakarta, is one of the Indonesian films that won an award as the winner of the best film poster at the 2015 Indonesian Film Appreciation (AFI). André Tanama. Film posters are designed to have unique, creative, and communicative values. The aim of the research is to describe the design strategy, visual elements, and the visual meaning of the SITI film poster. The research method used is a descriptive qualitative approach. The results of the research show that in designing SITI film posters, the design strategy is carried out using a communication approach and a creative approach. The visualization of the SITI film poster consists of several visual elements, a persistent female figure, and a hard worker selling jingking shellfish. Several visual objects represent scenes that occur in the film SITI. Keywords: Movie poster sign and meaning, SITI movie poster, Wood-cut Graphic.
PENERAPAN TRANSFORMASI MEDIA ILUSTRASI KARTU POS KARYA IMAM ZAKARIA PADA PROSES PEMBELAJARAN ILUSTRASI MAHASISWA PROGRAM STUDI PENDIDIKAN SENI RUPA FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN UNIVERSITAS SARJANAWIYATA TAMANSISWA YOGYAKARTA Bambang Trisilo Dewobroto; Septi Asri Finanda; Insanul Qisti Barriyah
CILPA Vol 4 No 2 (2020)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/cilpa.v4i2.6766

Abstract

Karya-karya ilustrasi cat air Imam Zakaria memiliki daya tarik dengan sket cat air cepat dengan mengamati objek secara langsung memberikan berbagai sudut pandang dalam mencitrakan objek. Keberagaman festival diangkat oleh posnesia dengan menghadirkan karya ilustrasi teknik cat air. Citra festival yang beragam dipindahkan ke dalam media kartu pos oleh Imam Zakaria dengan penyederhanaan visual tetap mempertahankan identitas khas festival. Implementasi konsep 3N Ki Hadjar Dewantara yaitu Niteni, Nirokke, dan Nambahi berperan penting dalam proses pembelajaran mata kuliah ilustrasi pada Program Studi pendidikan Seni Rupa Fakultas Keguruan dan Ilmu Pendidikan Universitas Sarjanawiyata Tamansiswa (PSR FKIP UST) Yogyakarta. Khususnya, ketika menerapkan transformasi karya-karya Imam Zakaria kedalam proses pembelajaran ilustrasi. 
Co-Authors Bambang Trisilo Dewobroto Dharmawati Dewi Pamungkas Insanul Qisti Barriyah M. Muhlis Lugis