Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal MEDIA STUDI EKONOMI
Lilik Trianah
Sekolah Tinggi Ilmu Ekonomi Indonesia
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS KUALITAS PRODUK, KUALITAS PELAYANAN, DAN HARGA TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN (STUDI KASUS PADA SOERABI BANDUNG ENHAII CABANG RAWAMANGUN) Lilik Trianah; Diah Pranitasari; Tutut Esti Rahmanasari
MEDIA STUDI EKONOMI Vol 20, No 1 (2017): MEDIA STUDI EKONOMI (JANUARI-JUNI 2017)
Publisher : MEDIA STUDI EKONOMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (823.837 KB)

Abstract

This research goal is knowing the effect of product quality, service quality, and price toward satisfaction and customers loyalty of Soerabi Bandung Enhaii Rawamangun branch. Sampling technique of this research is purposive sampling with 110 total sample. Data analysis method on this research is path analysis.The result of this research showed that the positive effect of product quality toward customer satisfaction is 0,249. The positive effect of service quality toward customer satisfaction is 0,179. The positive effect of price toward customer satisfaction is 0,192. The positive effect of product quality toward customer loyalty is 0,246. The result of this research showed that service quality has no positive effect toward customer loyalty . The positive effect of price toward customer loyalty is 0,221. The result of research showed that customer satisfaction has no positive effect toward customers loyalty. The effect of product quality, service quality and price toward customer satisfaction together are 0,139. The effect product quality, service quality, price, and customer satisfaction toward customer loyalty together are 0,123.Keyword : Product Quality, Service Quality, Price, Customers Satisfaction and Customers Loyalty
Co-Authors Diah Pranitasari Tutut Esti Rahmanasari