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All Journal SENTIA 2016 Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Information System, Applied, Management, Accounting and Research Jurnal Online Insan Akuntan The Asia Pacific Journal Of Management Studies SUPERMAT (JURNAL PENDIDIKAN MATEMATIKA) Jurnal Dharma Bhakti Ekuitas Abdimisi Jurnal Pengabdian Tri Bhakti
Susinah Kuntadi
Sekolah Tinggi Ilmu Ekonomi Ekuitas
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : The Asia Pacific Journal Of Management Studies

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BUSINESS DEVELOPMENT OF GRAPHIC DESIGN AND EDITING SERVICES KARACAK DESIGN BASED ON THE SWOT ANALYSIS AND FEASIBILITY STUDY METHOD: PENGEMBANGAN USAHA JASA DESAIN GRAFIS DAN EDITING KARACAK DESIGN BERDASARKAN METODE ANALISIS SWOT DAN FEASIBILITY STUDY Rizki Maulana; Susinah Kuntadi
The Asia Pacific Journal Of Management Studies Vol 11 No 2 (2024)
Publisher : Universitas La Tansa Mashiro

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Abstract

This research was conducted with the aim of finding out the feasibility of the Karcak Design design and editing services business in terms of market and marketing aspects, operational aspects, HR management aspects and legal aspects using qualitative descriptive methods, while financial aspects were analyzed using quantitative descriptive methods with a manual system with the help of the program Microsoft Excel. The analysis results obtained from market and marketing aspects, technical aspects, HR management aspects and legal aspects, Karcak Design's design and editing services can still be said to be feasible to run, but there are several things that need to be evaluated from the marketing aspect related to promotional activities that are not consistent and only relying on the Instagram feature alone so that the market share absorbed is still not according to the desired target, apart from that, from the HR management aspect, Karcak Design does not yet have a partner/team. Meanwhile, the results of the financial aspect analysis show that Karcak Design's design and editing services are feasible. This can be seen from the NPV (Net Present Value) which is > 0 and has a positive value, namely IDR 45,035,214. The Profitability Index (PI) obtained was > 1, namely 6.751.
Co-Authors Anjilni, Ratih Qadarti Asep Kurniawan Basuki, Teguh Iman Chartady, Rachmad Dwi Puryati Dwi Puryati, Dwi Elma Anjelina Sondakh Gatot Iwan Kurniawan Gatot Iwan Kurniawan Ghiaska Nabilah Witka Noviar, Yan Prasetya, Eka Rima Purnomo, Listiya Ike Ribka Inestya Simanungkalit Rizki Maulana Siska Willy Sussy Susanti Taha, Roshaiza Wahyudi, Ickhsanto Widia Febriana, Widia