Article Per Year (5 Year)
p-Index From 2021 - 2026
1.633
P-Index
This Author published in this journals
All Journal Syntax Literate: Jurnal Ilmiah Indonesia Jurnal ASET (Akuntansi Riset) Jurnal Riset Akuntansi dan Keuangan JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) International Journal of Economics Development Research (IJEDR) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesian Community Service and Empowerment Journal (IComSE) Jurnal Dharma Bhakti Ekuitas Jurnal Impresi Indonesia Eduvest - Journal of Universal Studies Pusat Publikasi Ilmu Manajemen
Dadang Agus Suryanto
STIE Ekuitas Bandung
Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Pendampingan Dalam Rangka Membangun Brand Awareness Pisang Goreng Kipas Pontianak Melalui Digital Marketing Dadang Agus Suryanto; Nabilah Rizki Putri; Aji Faturrahman Hikmansyah
Jurnal Impresi Indonesia Vol. 4 No. 8 (2025): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v4i8.6924

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peranan strategis dalam perekonomian Indonesia, namun masih menghadapi tantangan dalam membangun brand awareness dan memanfaatkan digital marketing. Pengabdian ini bertujuan untuk menganalisis efektivitas pendampingan dalam membangun brand awareness pisang goreng kipas Pontianak melalui digital marketing di Kios Jalan Setiabudi No. 194 Bandung. Metode dalam pengabdian ini menggunakan pendekatan participatory action research dengan tahapan survei awal, pelatihan, implementasi, dan evaluasi selama 6 bulan. Data dikumpulkan melalui wawancara mendalam, observasi, dan kuesioner kepada 50 responden konsumen. Hasil pengabdian ini menunjukkan peningkatan brand awareness dari 23% menjadi 67%, peningkatan jumlah pelanggan sebesar 45%, dan peningkatan omzet sebesar 38% setelah implementasi strategi digital marketing. Platform media sosial yang paling efektif adalah Instagram (78% engagement rate) dan WhatsApp Business (82% response rate). Faktor-faktor yang mempengaruhi keberhasilan meliputi konsistensi konten, visual menarik, dan interaksi aktif dengan pelanggan. Pengabdian ini memberikan kontribusi praktis bagi pengembangan UMKM kuliner tradisional melalui strategi digital marketing yang tepat sasaran.
Pengaruh Literasi Keuangan dan Penggunaan Financial Technology terhadap Keputusan Investasi pada Masyarakat Usia Produktif di Kecamatan Mande, Kabupaten Cianjur Nofia Lailatul Q.; Dadang Agus Suryanto
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 4 No. 3 (2026): Juli: Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Univ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v4i3.1431

Abstract

Investment decisions are one of the important aspects of financial management among the productive-age population, as they are closely related to achieving future financial well-being. However, individuals' ability to make investment decisions is influenced by various factors, including financial literacy and the use of financial technology. This study aims to analyze the effect of financial literacy and the use of financial technology on investment decisions among the productive-age population in Mande District, Cianjur Regency. This study employed a quantitative approach using a causal-associative research method. The sample consisted of 100 respondents selected through purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression analysis with the assistance of SPSS version 26. The results indicate that financial literacy and the use of financial technology partially have a positive and significant effect on investment decisions. Meanwhile, simultaneously, financial literacy and the use of financial technology have a significant effect on investment decisions. The findings of this study are expected to serve as a reference for the community to improve financial literacy and optimize the use of financial technology in making investment decisions.
Co-Authors Aji Faturrahman Hikmansyah Disman Disman Endang Ruchiyat Iim Hilman Ika Putera Waspada Ikhsan, Sugiyanto Nabilah Rizki Putri Nofia Lailatul Q. Nugraha Nugraha Rahmat - Sudi Rahayu Sugiyanto Sugiyanto Sussy Susanti